Coquettish Rebirth

Chapter 1094 OEM and OEM?

() If Yang Rong is a capitalist swordsman, then Jia Hongjian is equivalent to a top swordsman who has learned the Dugu Nine Swords, played epee without a front, and has no skill. (138 Kanwang.) The swordsman's sword technique is about opening and closing, and what is played is a heartbeat.Because the knife mainly relies on slashing, the action must be big, and there must be many loopholes, so it is necessary to use offense instead of defense, such as hanging your head on the handle of the knife to fight!But a swordsman is different. A swordsman has both offensive and defensive capabilities. He is good at piercing attacks, supplemented by chopping.

Yang Rong played heartbeat and extreme maneuvers, while Jia Hongjian played step by step and played steadily.Of course, Jia Hongjian's steady and steady approach is comparable to that of Yang Rong, and compared with others in this era, he is already quite radical!

In fact, as a capital swordsman, Jia Hongjian is not only playing with what appears on the surface now, but in fact he has more tricks waiting for him!For example, after 2010, because of the financial crisis after 08, Chinese companies made global bargain-hunting acquisitions!How could this kind of thing be missing Jia Hongjian?That's right!In the future, he is preparing to make a big acquisition after 08!But the acquisition itself will not wait until 08, the acquisition he wants to do will be much earlier!

In the field of automobiles, patents and research experience are very, very important. A company may even apply for thousands of patents in 10 years, all of which are researched by themselves.And several international automakers have obtained those patents for so many years, and in many cases, latecomers have no way to bypass their patent pools—unless they risk being criticized for safety or performance or other aspects.In the simplest terms, in fact, gasoline engines used in automobiles are not environmentally friendly, and at the same time, the efficiency is not high, and the torque is not high.It can be said that the gasoline engine is a low-level primary product, but to make a diesel engine car, although the daily operating cost of a diesel engine car may be lower than that of a gasoline engine car, most of the patents related to this diesel engine are in the hands of European manufacturers such as Germany, even advanced diesel engines. It was made by others, which creates a problem. If a domestic car company wants to build a diesel engine car, it must either buy a German diesel engine, but this will increase the overall price, or it will start a little research and development from scratch... …

However, even if this is the case, you must know that foreign manufacturers are not monolithic, and there may even be small and medium-sized manufacturers doing research in each part.It is easy to understand that foreign manufacturers are not monolithic. It is like when Siemens purchased technology for high-speed rail. At the beginning, Siemens offered a high price and was very arrogant. As a result, the Ministry of Railways asked Japan for some "bait". Siemens is in a hurry, and is using Siemens to rush to Japan...

There is no need to say much about this aspect, but other aspects, that is, certain aspects are developed by small and medium-sized manufacturers. This is not generally unknown to those in the industry. For example, Chery bought the dsi company in Australia in the 21st century. .What does this dsi company do?That is the world-renowned gearbox manufacturing company!That's right, just like Chery, it often acquires some foreign small and medium-sized companies, which can easily open up a way to rise!

In other aspects, Jia Hongjian still has his own plans, but these things are relatively later, and we will talk about them when they need to be launched.Here Guo Konghui came to Germany, Bavaria, and the Bavarian Machinery Factory.

After Guo Konghui arrived, he was warmly received by the leaders of the Bavarian Machinery Factory.It's a bit strange to say this, because it sounds like an inspection in a state-owned factory in some autonomous prefecture in China, and the enthusiasm of the Germans is indeed not very enthusiastic-they can basically be said to be of the same blood with robots.However, the machinery factory in Bavaria did receive Guo Konghui very well, and also introduced to Guo Konghui in detail the information and even the technology of the Rover minicooper series they acquired.

Although in the past two years, BMW has decided to use the minicooper trademark and re-manufacture the once very popular Rover car in a retro-futuristic style.But I have to say that this Rover itself is quite a waste of money.After the acquisition of Rover, BMW has continuously poured money into Rover for the past two years. If it wasn't for the expectation that Rover's new models could be sold for money in the next few years, BMW would have been unhappy.

Now this can take out the previous historical intellectual property rights and sell them for money, so why not be happy?But to be honest, what they produced is really not the information of the minicooper in the 5060s, because the international technology or appearance patents last for 20 years, and the appearance patents are basically 10 years and 15 years. So in theory, Huaxia Motors doesn't need to buy those old materials, just copy them directly, and no one will say anything about them!

The materials that BMW brought out this time are all fresh and not too cool technologies from the 80s-although the appearance of this minicooper has always looked like a 60s hippie style, in fact, this car was still in the 84. Selling all the way, updating all the way, in 84, the global sales directly reached 500 million!Although this achievement has grown slowly since then, it is also due to the source of the decline in the Rover Group's own creativity and profitability, but there are still new designs of the Rover Group.It was not until 94 that this Rover was acquired by BMW, and its interior has always had various new designs!

Now, at the beginning of 96, this BMW just announced that it would reactivate the minicooper trademark. They aimed at the market of young people and petty bourgeoisie. All with BMW technology.The minicooper that BMW wants to redesign uses a retro-futuristic style. To put it bluntly, it is neo-classical. It’s like remixing a classical symphony with modern electronic music, making classical things more in line with modern times. People like it, they are actually not interested in Rover's own design and technology accumulation, and even to put it bluntly, they just want this layer of skin.Now inside BMW, the newly designed minicooper is already ready to build a prototype car!

Therefore, the Bavarian factory directly took out some materials designed by Rover in the 80s and even 90s, and directly offered 3000 million US dollars to package and sell them all to Huaxia Automobile.This offer made Guo Konghui very excited!He, who has worked hard in China for many years, when will he have such experience and can directly spend money to buy intellectual property rights of foreigners!In the past, foreigners were as anti-Chinese as anti-thieves, and they did not export any technology!Even during the honeymoon period between China and the United States, because China has no money and no foreign exchange, it is greedy to buy things but cannot afford them!

But although he was pleasantly surprised, Guo Konghui didn't immediately agree with his head.He is ready to negotiate with the Germans, because he is here this time, and his responsibility is not only to import materials, but also other things!For example, according to Jia Hongjian's instructions, he proposed to the BMW factory that in the future, after BMW Germany produced a new minicooper, China Huaxia Automobile hopes to obtain a production license, and the amount of license fee paid to BMW for each car will be determined. Way to get the minicooper produced by Huaxia Automobile for direct sale in mainland China!This surprised the Germans!In their view, the Chinese market?The Volkswagen next door where a model from the 70s can sell for 6 times the market price?Where does the small car market seem to BMW to be almost non-existent?

Well, although the Germans don't understand why the Chinese want to produce OEM products in that junk market, they are willing to die, so why are they stopping them?And then, Guo Konghui proposed that he wanted to use China's relatively low labor costs on the basis of the cooperation negotiations that everyone had already had, and carry out cooperative production to expand BMW's profit margin!In other words, China Huaxia Automobile hopes to jointly form a mainland parts factory with BMW to produce engines, gearboxes, and even casings. As long as the Germans are willing, even the final assembly can be done in China!

This request stunned the people of BMW!Everyone knows that this kind of request is to learn the craft clearly, no matter how good the technical defense is, then the other party can still learn the craft level, that is to say, they can do more finely!Do you want to do this business?Of course I will!According to the rigorous calculations of the Germans themselves, if calculated according to the average wage in China, if they transfer the production of some spare parts factories to China, if the quality can meet the standard and the yield rate is the same as that of Germany, then the cost can be reduced by 50%!This drop of 50 turned back to Germany for final assembly, and finally it was produced in Germany!Then the profit margin will not go up!This is making money!

That's right, when Jia Hongjian asked Guo Konghui to go to Germany, it was not simply to introduce technology, but more importantly, to cooperate. While producing his own car, he also worked as an apprentice for others to learn their craftsmanship!Who said that Jia Hongjian was a lunatic, and didn't know how to do it step by step?He just didn't say all his thoughts!

Well, the brand of Pleasant Goat has been sold, and it will be the child of foreigners in the future - Disney bought it.So yes, in the past, many people in China looked down upon Pleasant Goat, but since then he has become a fellow apprentice of Mickey Mouse and Donald Duck... My biggest motivation.)

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