Coquettish Rebirth

() Jia Hongjian asked Guo Konghui to find this time, which was a very good time period.Although China's domestic auto market is very small, it has to be said that China is already in the process of negotiating to apply for entry into the WTO World Trade Organization.The International Trade Organization, which started to replace the General Agreement on Tariffs and Trade on January 1995, 1.As for the General Agreement on Tariffs and Trade, China was once a contracting party!

In the early 90s, the Chinese government was negotiating with the GATT organization, and wanted to restore its status as a contracting party and enter the GATT. As a result, it has not been negotiated for two years, and the GATT itself is gone.After the GATT was gone and it became the WTO World Trade Organization, China began to think about entering the WTO.If China wants to enter the WTO, it will not make their domestic market bigger, but - after entering the WTO, the tariffs on imported goods will be lower and lower. That is to say, if foreign-made cars enter the Chinese market, theoretically The price should be getting cheaper and cheaper. In this country of 13 billion people, how come there are not millions of rich people who can afford BMWs?Even if not, there is a good potential market with hundreds of thousands!Of course, this is in theory, unless China, like Japan during the ri-US auto trade war, never lowers tariffs on imported cars...

Moreover, the various cooperation conditions proposed by Huaxia Automobile at least sound beautiful.BMW is not worried about the fact that the Chinese may steal their German technology-they have ways to ensure that their core technology does not flow out, but the ultra-low costs brought by Chinese manufacturers are real!First of all, what is happening in China is that the artificial assembly line has eliminated the existence of the machine production line!

Moreover, this joint venture with China's Huaxia Automobile can form a BMW China company. Such a BMW China company can become an advance team for them to enter the Chinese luxury car market in the future!It may be unacceptable to go in rashly, but it will be much more convenient if an advance team goes in to find out the situation!

Ever since, in this 96 years.Huaxia Auto suddenly had a chance to join forces with BMW.If there is a reborn person here, it must be surprising-this BMW's Chinese company, isn't it just the same as Huachen BMW before?That's right!After a few years, Yang Rong will also think of this trick, and he will directly cooperate with BMW.Willing to be the "China branch" of BMW.Even Huachen BMW itself produced other BMW 3-series cars as an OEM. In later generations, just after Jia Hongjian saw it, someone bought Huachen’s BMW 3-series, and then felt that they wrote "Huachen" on the back of the car. There are two characters in the middle of the four Chinese characters "Chen Baobao" that are more eye-catching.That directly deducted a certain two words - anyway, it was definitely not the word BMW that was deducted.

For ordinary people, the Huachen BMW in the impression, that is, the domestic BMW, only includes a few relatively low-end BMW cars such as the 1 Series and 3 Series, and the really good ones are the 5 Series and 7 Series and so on.But what they don't know is.In later generations, Huachen BMW is basically BMW China Company, which produces not only a few low-end BMW cars, but also SUVs like X1, which are produced by Huachen BMW, and their value has risen to 2012. At that time, because of the rapid growth of China's luxury car market, BMW Huachen's new factory invested by BMW had a higher technical level than the German factory!Even some executives of BMW Huachen back then, and even the factory director, were basically Germans!

Although Huachen BMW itself is still a cheap car in the BMW series.But I have to admit that, in fact, a large part of this is to ensure the brand of BMW itself-to put it bluntly, who knows how many spare parts are in the BMW Huachen factory, which were later installed on the so-called imported BMW?Who knows if the car made by BMW Huachen was finally sold to the United States?

Now Jia Hongjian didn't know about Yang Rong, but he snatched Yang Rong's methods from his descendants.It can be said that if the negotiation is successful in the end, Huaxia Automobile will really use all kinds of means to enhance its own automobile manufacturing capabilities in an all-round way!It can indeed be said that Jia Hongjian's plan is very deep!

That's right.In Jia Hongjian's real plan, the so-called car design had to follow two paths.One of them is independent research and development—that is, the integration of industry, education and research. By spending money on domestic institutions, that is, Huaqingjiao Design Center, they gradually have a domestic independent research and development capability. On the other hand, through international Joint research and development—to put it bluntly, that is, for example, Huaxia Hi-Tech paid Rover to let Rover's designers help design the entire car, and even after the prototype car is successfully developed, it may be sent to the UK or Germany for quality verification.This model is also one of the models developed by later generations of Korean cars!

Basically, the development of the South Korean auto industry is ten years behind the development of China's auto industry - because of the war, they basically could not start developing their own cars until the 60s.At the very beginning, they also adopted a joint venture to learn from experience, but after a few years, they disagreed.

Capital, started to do it alone.The main reason for this is that South Korea has a small domestic market—they have a small population and a small country, and their annual car sales are 200 million units. Even if all foreigners are driven away, they themselves 200 million units.So if there are still joint venture brands, their own brands basically have no room for survival!

At that time, the Korean auto industry, like the Chinese national auto industry in the 90s and even the 21st century, was under the environment of being suppressed by international giants.In such an environment, technology is monopolized by foreign giants, either through joint ventures or cooperation, or plagiarism and imitation!Since 62, South Korea has started legislation to strictly prohibit the import of foreign cars and spare parts. In the 80s, it continued to set up trade barriers to strictly prevent foreign cars from entering.Therefore, a strange consumption system has been formed in South Korea. Their common people buy domestic cars not because of patriotism, but because imported cars are too expensive, and there are no domestic joint venture manufacturers!So only the really rich can afford imported brand cars, and ordinary people can only buy relatively cheap domestic cars!

When South Korea started to develop, behind them were all kinds of trade barriers in their country, and even foreign investment in the auto industry was strongly restricted. Basic automobile industry planning, and then everything is laid out around these three consortiums.In the end, even in many cases, it is the continuous investment of the country to develop their own strengths for these three factories!

On the other hand, the development of South Korean car companies here is almost exactly the same as Jia Hongjian's plan for the auto industry in South Korea - or Jia Hongjian copied theirs, that is, starting with parts , starting from spare parts, and first developed in the direction of spare parts factories and spare parts factories all over the world. After accumulating design experience and production technology, it then imitated the outer skin of other countries' car designs - Kia used Volkswagen or which German factory in its previous life. The top designer was poached to be the boss, and it turns out that Kia's cars are indeed designed to be quite domineering!

Since the cars of Korean companies in later generations can occupy a decent position in the Chinese market, why can't domestic companies that started at about the same time?At least, why can't Jia Hongjian?After the negotiation between Guo Konghui and BMW, Huaxia Automobile signed a contract of intent with BMW soon, and the next series of things will have to meet and discuss in detail.On the other hand, Guo Konghui not only talked with BMW here, but also went to German Volkswagen and even went to France to talk to Renault and Citroen, and finally went to the United States to talk to Ford. After being circled, the manufacturer of a complete set of spare parts for the car asked Guo Konghui to negotiate an intentional contract!

We talked about a gearbox joint venture factory with BMW, an engine joint venture factory with Renault, a frame factory with Citroen, and hydraulic technology with Ford. Huaxia Motors will put these factories into production for a few years in the future, and they will have a full set of world-leading production technology. Next, as long as they can design a qualified stuff by themselves, they will definitely be able to produce it!At most, the engine and other items may need to be imported due to patent issues...

Here, Guo Konghui is negotiating with unknown people abroad, while Jia Hongjian in China continues to promote the Bujing 660 car.Now further advertisements for this small car are constantly on the market. In addition to continuing to promote the low price, there are also TV interviews with various related households-why let Huaxia Hi-Tech have a Huaxia Satellite TV?If you have a publicity platform, you have the right to speak, and you can even say that you don't need to ask for it, and you can directly raise the flag for yourself!

In the interview, Ke Shouliang, who has leaped the Yellow River, is now a domestic celebrity, so he directly talked about his views on Bujing 660 in front of the camera.Ke Shouliang even refuted the remarks that some domestic car manufacturers privately circulated that a car worth 3 to 3 yuan could not be driven, and even gave examples of Poussin Xiali and other cars for comparison. Sang, but it’s okay to compare Xiali and Alto—at least the Bujing series is a [-]-box car. If a car comes from behind and rear-ends, at least there is a butt to buffer it!It won't be rushed into the crew compartment like the hatchback Xiali!

At the same time, when Ke Shouliang was being interviewed, the video of two high-intensity continuous pull tests of Huaxia Automobile's Bujing series cars began to be broadcast on the TV.These were all taken during testing.When consumers saw tens of thousands of times of opening and slamming doors, driving backwards, bumpy dirt roads, and speed tests, they sometimes felt that the car would not last, but in the end, This Bujing series has persisted!

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I just said that I wanted to try the fifth update, and I got stuck... Yesterday there was only three updates, everyone, please forgive me~