Coquettish Rebirth

Full text without advertisements Chapter [-]: Techniques for price reduction

Those bosses have never heard of the theory that Jia Hongjian said. In the era of planned economy, there was basically no competition. Do you need to know how to attract consumers?You only need to produce something, and consumers will rush to buy it!Therefore, they really don't understand the skill of how to sell products in a fully competitive market.Full text without advertisements. In front of Jia Hongjian who taught them how to do it, they are really like elementary school students.

Not only the three bosses and Ni Runfeng, but even Wang Koulan and Jia Gang are listening to Jia Hongjian's teaching with complete concentration at this time—"Because according to foreign retail industry statistics, when consumers buy things, there is a phenomenon called price sensitivity." The index of degree is in. Consumers are highly sensitive to the price of a product, even if you only increase it by a dime, he will find it, and some products have the first lightness, and he will find it when you increase it by ten or eight yuan No. Therefore, foreign fast-moving consumer goods industries have invented a method, which is to sell price-sensitive products at par or even at a loss, and attract as many consumers as possible to their stores. After attracting popularity, through Some products with low price sensitivity to make money!"

Speaking of this, Jia Hongjian paused for everyone to digest the theory, and then began to give examples—"In short, for things like shampoo or cigarettes, you increase the price by a dime. Consumers are very sensitive to money. But what about pots and pans? What about clothes? Will some consumers say that this month’s bowls are [-] cents higher than last month? Will there be? Consumers say that this dress is so much more expensive than the one next door?"

When Jia Hongjian explained this with examples and theories, the eyes of the big figures around him were all shining in unison!These big men seem to feel that they have opened a door to a new world!Suddenly it dawned on them!Yes, although this technique feels very clever, it has to be said that it is a very practical cleverness!It should be really applicable to use price-sensitive products to attract popularity, give consumers the illusion that everything in their store is cheaper than other stores, and then use this illusion to make money on some insensitive products. Knowledge!

"In the same way, what should we do if we want to compete with foreign products? In places where foreign famous-brand products overlap, we will exchange blood with them at zero profit or even at a loss! Then don't we have other market strategies? Don't we still have to develop Is it below the secondary market? Don’t we still need home appliances to go to the countryside? Don’t we still have to trade in old TVs forcibly to upgrade TVs? Make up some money, everyone!" Jia Hongjian finally solved the mystery at this time. (full-text e-book free download)

Upon hearing this, Ni Runfeng and the others felt enlightened in an instant!That's right, before, the boss of Changhong only considered the profit of a single product. Originally, he wanted to maintain his respect and trust in Jia Hongjian and sell it at a par price.But listen now, the little genius Jia Hongjian has already planned for them, is there any?By conducting market throat-cutting battles in Beijing, Shanghai, and Guangzhou in the special A-level market, they "are willing to tear themselves apart and dare to pull the emperor off the horse", and then encircle the cities through the countryside with the other hand, encircling the city wantonly. Is it a good strategy?

Ni Runfeng thought about it for himself. The price of Changhong’s 29-inch color TV is about 8000 yuan, while that of international brands is around 10000 yuan. For 25-inch TVs, the price of international brands is about 6000 yuan, and that of Changhong is about 5000 yuan.Originally, the price has an advantage over international brands. If you use the combination of price cuts mentioned by Jia Hongjian and use some tricks to make money on some unobtrusive products, it is very likely that you will lose the brand effect of foreign brands. !

However, at this moment, Jia Hongjian continued to arrange the next path for them—"After such a price reduction, you can also pay close attention to internal management and reduce production costs as much as possible. If you can save a little, you can earn more. The cost veto system can be adopted. This is a very important one in the management theory of Taylor, the father of modern scientific management in the United States. In fact, our Huaxia Hi-Tech is also using this one-that is, when workers complete the workload according to the cost requirements After that, there will be a full bonus..."

Jia Hongjian's words, after he said them, really made everyone, including Jia Gang, almost fall to the ground in admiration—seriously, in this era, who else in the world would speak so selflessly? Practical theory for others to listen to?And to put it bluntly, Jia Gang is still related by blood, and for others, it is true that others will not give Jia Hongjian a penny if they make money. It is still such a whole set of ideas to give others advice without asking for anything in return. What kind of spirit is this?Is this something ordinary people can do?

At this time, Ni Runfeng, the three bosses, Wang Koulan and others really had mixed feelings in their hearts.They were not only excited to get a good idea from Jia Hongjian, but also sighed at Jia Hongjian's young age.Look at the plans proposed by Jia Hongjian just now, do they seem to be proposed by ordinary people?To be honest, just relying on the plan just mentioned, Jia Hongjian can be a consultant to the CEO of a domestic company, responsible for giving advice to the boss from time to time, or even establish a consulting company. When the future was uncertain, he paid a lot of money to find Jia Hongjian, and then Jia Hongjian pointed out a broad road for him.

You said, Jia Hongjian is only 15 years old, and he knows so many things so monstrously, not only knows price sensitivity, but also knows Taylor management methods, and it seems that his father doesn't understand these things...you Where did he learn it from?

In fact, Jia Hongjian's method of cost veto system is to learn from Handan Iron and Steel Company. Will he tell others?Historically, around 96, Handan Iron and Steel really adopted this cost veto system, and then became a national reform model, and became the last "reform model" in the country's 30-year history of large-scale state-owned enterprises.How could Jia Hongjian, who likes to read books and magazines, not know about this kind of thing?At that time, it was because he learned about the cost veto system that later attracted Jia Hongjian to understand what the Taylor system is.

But at this moment, Jia Hongjian himself was thinking about something.Wang Koulan discovered this very sensitively. She was a little surprised that Jia Hongjian's plans should have been finished at this time, why did he seem unhappy at all? "Hung-chien, what's the matter with you?" She asked with concern.

"Oh, Sister Wang, I was thinking about the later things..." Jia Hongjian saw that Wang Koulan seemed to be curious, so he said it outright, "Let's start this small league together in this small league against foreign famous people." Before the brand cutthroat war, there were still fifty or sixty local brands in China? After we started the price war, some of them must go bankrupt. Why? Because if these brands are small and rich, they will be safe. If you make progress, you will be driven to death by us and quickly withered. At that time, I think our small group can buy suitable factories at a certain price, and it can be regarded as a way out for ordinary people who are unemployed because of us..."

Hearing Jia Hongjian's words, the faces of the bosses who were still in high spirits suddenly turned dark.Although it looks good to start a price war with national brands, but they also have no grievances with those workers, causing them to lose their jobs and income, and they are not happy at all.

They nodded, knowing that Jia Hongjian's suggestion is also a good way for everyone. If they merged the bankrupt factories, the workers would have jobs, and their small home appliance alliance could also strengthen themselves. It is also quite good to increase the productivity and enhance the radiation power in the whole country.

"Everyone be quiet, everyone be quiet, I'm going to be the host tonight..." A host of Capital TV came on stage and announced the start of this year's annual meeting of entrepreneurs.In fact, this so-called annual meeting does not have a very good design. The whole process is nothing more than looking for government officials to summarize this year's business model, look forward to the future, and talk about the government's policy trends. The opportunity of this annual meeting gave many entrepreneurs a chance to meet.The Chinese are the most concerned about connections, and if you know more about the great power in the business world, you may be able to play a role in the future.

But for Jia Hongjian, such a gathering was of little use.After explaining the small league of home appliances, he only cared about eating and drinking. Seeing people coming to meet his father with glasses of wine, he smirked and pretended that he had nothing to do with Huaxia Hi-Tech, and got away with it.

On the second day, when his father Jia Gang sobered up and was about to go to the Civil Affairs Department of the State Council to apply for the qualification of a non-public fundraising fund, Jia Hongjian drove to the Family Academy of the Chinese Academy of Sciences.He came this time to visit Ni Guangnan. Last time when he was in Tianjing, the postcard was also sent to Ni Guangnan.

This Ni Guangnan can be said to be the most important technical leader of Lianxiang Group since its establishment ten years ago.This old man Ni Guangnan is not well-known in the outside world, or at least in the 21st century, many people know Liu Chuanzhi, but few people know Ni Guangnan.This old man graduated from the radio major of Nanjing Institute of Technology in the 60s, and even participated in the development of my country's first electronic tube computer!Later, in the 6070s, it was very advanced to start research on computer Chinese processing and character recognition, and it was the first to create the associative vocabulary function in Chinese Hanzi input.

Later, in the 80s, the old man went to the National Research Institute of Canada and visited the institute alone.After studying advanced foreign technology for several years, he returned to the Institute of Computer Science, Chinese Academy of Sciences. Together with Liu Chuanzhi and other people from the Chinese Academy of Sciences, he founded the Institute of Computer Science, which was the predecessor of Lianxiang Company, and Mr. Ni Guangnan served as the chief engineer.This old man won the first prize of the National Science and Technology Progress Award in 88, presided over the development of Lenovo Group's series of computers, won the first prize of the National Science and Technology Progress Award in 92, and received the National Special Allowance in 91... According to history, this year, This old man will become the first batch of academicians of the Chinese Academy of Engineering...

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