Coquettish Rebirth

For Jia Hongjian, the most attractive thing in the latest stage is not the fact that it will cost more than 5 million to renovate and renovate the stage in Shanghai, but another thing.What's the matter?It's very simple, what else can attract Jia Hongjian's attention in this November besides the Biaowang Conference?That's right!Just like CCTV's king bid conferences were scheduled for November 11 in previous years, China Satellite TV's king bid conferences were also scheduled for November. After all, the two king bid conferences were both held by the same person--Tan Cherish the arrangement.

Speaking of which, in fact, Jia Hongjian has not cared about their Huaxia Satellite TV's bid king competition for several years. The main reason is that the results of this China Satellite TV have been relatively stable-although the ratings are a bit crushed by CCTV, but The price of this prime-time advertising bid king still can’t be compared with that of CCTV when it was the hottest a few years ago. Of course, CCTV itself can’t compare with that time.

When CCTV was the hottest, that is, in 96 and 97, Qin Chi Liquor really spent 3 million a year to buy the status of the king of bids!Although Tan Xisong later said that the money Qin Chi gave was not actually 3 million, but that the two parties cooperated in hype, but this record was set.As for China Satellite TV, because Jia Hongjian was not willing to let them falsify the price, so whatever price was finally sold, that price must be delivered!And in this way, needless to say, the price of the king sold by China Satellite TV must be lower than that of CCTV!After all, they are likely to be deceitful!

In the past two years, CCTV's own bid price has come down.It's not as good as in previous years when Qin Chi was still around, but their bidding price is still very high - there are more than 2 million!In the past two years, CCTV's bid king, mainly because of Aiduo cvd's Hu Dao and BBK, is vying for it, so the price is very firm.Even their trend of competing for the price of the bid king has reached China Satellite TV. For example, in 97, Hu Dao won the status of CCTV bid king in 98, and then turned around and went to China Satellite TV to buy it. The most golden hour!Back then, Hu Zhi and Aiduo claimed to have spent 2.2 million yuan on CCTV to become the king of the standard, while Backgammon spent 2.02 million yuan on China Satellite TV to get the title of a big boss!

From this point of view, the price of China Satellite TV's bid king status is still a bone less than that of CCTV.But then the industry also knew.This Huaxia Satellite TV must be bought with real money, unlike CCTV, where you can pay in installments or default, so for merchants, Huaxia Satellite TV’s status as the king of bids will put more pressure on them !

But on the other hand, the total amount of small money entered by CCTV is much more than that of China Satellite TV-there are so many channels!When they were auctioned by CCTV.One, two, three, four, five, six, seven** ten channels of advertising time can be sold!Don't say anything else.The most popular ad after one and two was the ad before the noon news on five sports channels.Now that is really a lot of sports shoe manufacturers are going to grab it!Like what Anta Li Ning and the like.All of them are vying for the advertisements in that time period at high prices.Relatively speaking, China Satellite TV has only one channel, and there is no professional channel.There is no sports station, so a lot of revenue is lost in advertising.

For example, CCTV's advertising revenue has been growing steadily over the years. Although there is no Tan Xisong, after several years of growth, their annual advertising bidding revenue has almost reached 50 billion yuan a year. Horror data! What is the concept of 50 billion yuan?This concept is similar to the half-year income of Huaxia Hi-Tech around 9495!Then they are just a TV station, they only need to invest the money in the desk calendar!

As for China Satellite TV, it maintains the status of the first station after CCTV in the country with a position of just over 30 billion yuan. 14 billion, and the following provinces and TV stations are all in the single digits, and even Nanhai TV and the like have an income of only tens of millions.

Here, China Satellite TV's income is low, and the main loss is that there are too few stations.This China Satellite TV used to be Dongfang TV, and Dongfang TV also had several channels in Shanghai, but after it was finally launched, only one satellite station was broadcasting to the outside world, and the other channels were still broadcasting to Shanghai. out.In this way, on a national scale, the price really can't be compared with CCTV!How can they all have only one station!So, in the past few years, Jia Hongjian has not cared about this bidding competition, mainly because the price of the single bid cannot compete with CCTV, and at the same time, the total price cannot compete, even if there are various reasons, watching his old age It is ranked second, which is very uncomfortable!

As for Jia Hongjian's attention this time, the main reason is that this time China Satellite TV will release an extra bidding for the naming rights of the Spring Festival Gala and the advertising time slot of the Spring Festival Gala!In the past few years, during the period of the Spring Festival Gala, all kinds of advertisers and manufacturers went to CCTV. Although CCTV’s Spring Festival Gala was not named, they still used their advertising time to sell it!In comparison, China Satellite TV is broadcasting programs normally, so they can't compete with others, can't they?

According to Tan Xisong's prediction, this year, the title of the Spring Festival Gala and the prime-time advertisements of the Spring Festival Gala will be linked to Biaowang. We will package the naming rights of the Spring Festival Gala and the advertisement of the most priority period of the Spring Festival Gala together!In this way, Tan Xisong has the confidence to push up the unit price of Biao Wang at once!It is not impossible to even surpass the false bid price of the CCTV bid king!At the same time, the advertising time in the Spring Festival Gala, in addition to being packaged, will also be divided into 5 seconds and 5 seconds of advertising time for retail sales. After these retail prices are accumulated, it may be possible to further narrow the overall relationship between Huaxia Hi-Tech and CCTV. The difference in advertising revenue!Can Jia Hongjian not care?

This year's CCTV advertising bid king competition is still on November 11th, and China Satellite TV has changed the practice of mid-to-late November in previous years, but changed it to November 8th. The day before the bid king contest!This time shows that it is time to fight head-to-head with CCTV!

This time, China Satellite TV is going to have a head-to-head with CCTV, but it has invested a lot of money. In addition to changing the content of the bidding, all the supporting things are urgently starting to develop taller—— ——The traditional venue gave up the Xijiao Hotel, which was often rented in the past, but chose the Shanghai Grand Stage that Huaxia Hi-Tech is about to buy!This big stage is full and can seat 1.8 people!What is this rush?How big is the venue?

Except for such a venue, everything about the host has changed—in the past, needless to say, the host must have been the host of China Satellite TV, but this time, it was really a sudden change. Gao Dawei got up, first of all, the host of ceremonies was no longer the host of China Satellite TV, but Wu Dawei, a well-known Chinese-American host of channelv, was urgently hired.After Wu Dawei came here, I have to say that the whole stage can be upgraded to a high-end atmosphere in a short while - after all, he is very sunny and full of firepower, and at the same time there is Channlev, a high-end overseas The mysterious bonus of the high-end platform in the atmosphere!

In one day's time, the Huaxia Satellite TV's bid king conference is about to begin. Merchants and manufacturers from all over the world are flying up to Shanghai one by one.In addition to coming to Shanghai, they also bought air tickets from Shanghai to the capital in advance, and the time is tomorrow morning!It can be said that they are going to stay one night after coming here, and then go to the capital early the next morning to participate in the bidding conference of CCTV.

There are a total of about 1.3 representatives of merchants and manufacturers who came this time. Basically, it can be said that every company that is a little bit well-known from all over China has been invited, and each company has got several places!When these 1.3 representatives came, it can be said that all the hotels in the n districts near Huaxia Hi-Tech were booked out!These business representatives, everyone is looking forward to such a king's meeting on November 11th.Especially when everyone knew that China Satellite TV would actually have a Spring Festival Gala, and that their Spring Festival Gala was going to be titled, the urge to invest was unstoppable!

China Satellite TV, such a TV station with crazy high ratings, if they want to hold the Spring Festival Gala now, they will definitely get the same ratings as CCTV?As a result, this Spring Festival Gala can still be named!Name it dear!For example, if a title like "Backgammon Spring Festival Gala of the Year of the Dragon" comes out, it will be exciting!At this moment, the name of the company can be transmitted to thousands of households along with the Spring Festival Gala!Even, China Satellite TV also promised that it would regulate the number of times the name of the company and simple advertisements were read in the Spring Festival Gala!For example, as soon as the commercial is over, the host will say: "Welcome back to the backgammon Dragon Year Spring Festival Gala, backgammon click on the machine, I don't know where to click..." and so on, the publicity effect is very good. have?You have to spend money to shoot!

And this is Jia Hongjian's plan, he just wants to make the merchants want to spend money like crazy!After all, they spent money, and this Spring Festival Gala can make money, and China Satellite TV's advertising revenue can reach a new high. Maybe this year's advertising price of Biao Wang can directly surpass CCTV!If it is really surpassed by then, where is the face of CCTV?Just thinking of the ugly face on CCTV made Jia Hongjian very happy-no way, he is still such a guy who is afraid of chaos in the world! (To be continued..)