Coquettish Rebirth

Backgammon Duan Yongping has come to Shanghai.

This paragraph of Yongping, on the Chinese commercial stage, can be said to be an example that many people desperately want to ignore, but they have to look directly at it.What is his example?It's very simple, Duan Yongping led the team to make the little overlord back then!At that time, Duan Yongping first graduated from the radio department of Zhejiang University, a famous domestic university in the early 80s, and was assigned to the well-known Capital Electron Tube Factory in the country.At the end of the 80s, amidst the tide of going south to the sea to do business, this section of Yongping went south to look for opportunities.He ran to the unaccompanied Zhongshan City, found a small collective electronics factory with an annual loss of 200 million yuan at that time, and took the initiative to apply for the position of factory director, and then he decided to copy Japanese Nintendo game consoles!

At that time, China did not join the World Copyright Organization at all, so copycats can be said to be justified, and almost no one would feel that copycats are wrong.He led the team to crack the fami game console released by Nintendo in 83, referred to as fc for short, which is also a familiar red and white machine for many post-80s generations.Then he led the team to use the z80 chip that is no longer embargoed abroad to successfully knock off a game console that can run Nintendo FC games. He named this game console the Xiaobawang game console, and then advertised aggressively to make money .

Three years later, this small township collective enterprise, which once lost 3 million yuan a year, has become well-known throughout the country and has been successfully corporatized. Then, they copied the concept of the classic learning machine of Apple’s first-generation and second-generation computers that Steve Jobs had— — without a computer monitor.Instead, connect to the TV.Then, they successfully created the concept of Xiaobawang learning machine, and even asked Cheng Long to come over to speak for them, and asked Cheng Long to say to the TV: "I used to rely on kung fu to conquer the world, but my children In the future, we will rely on it to conquer the world." As a result, the little Jaycee Fang cried at home because of such an advertisement, because his father only said so on TV, but in fact he didn't buy him any education at all. machine.

Why do you say that Duan Yongping is a figure that many people in the Chinese business field want to ignore deliberately but can't?The reason is very simple, because Duan Yongping once thought about demutualization after he made Xiaobawang bigger, so he sent a report.Want to give yourself a share of the management of the company headed by yourself.The results of it.People don't dump him.At this time, many heads of state-owned enterprises in China will cry like children, saying how much effort they have put in, and why the company does not have his share.In short, I complained.

In the end, what did Yongping do?Since people don't give it to him.Then he will make money by himself!So he took Xiao Bawang from top to bottom and left directly.Then everyone pays their own money, everyone becomes their own boss, and at the same time, they also introduce some venture capital from outside.Then they established such a backgammon in Dongguan City!And now it's getting higher.They are all their own shares, no one needs to ask for them, most of the shares are theirs!They are rich themselves!

So, if you don't ignore Duan Yongping, where will those guys who are still trying to get their own shares in state-owned enterprises put their face?Doesn't this prove that people like them can actually run out of their homes to set up a business, and then make it bigger and become their own property that even the king and I can't take it away?Doesn't the existence of Duan Yongping prove that they are afraid that they will not be able to create such a big business if they go out to start a business?Doesn't it prove that the group of them can create a big business only with the resources of the country, but they can't create a business with their own money?Doesn't the existence of Yongping make other people feel that they don't want to see him exist but they can't escape?

However, Duan Yongping doesn't care about this, he doesn't want to take the initiative to be the focus, and he doesn't want to slap those state-owned enterprise bosses in the face for nothing, he is very low-key and doesn't have such hobbies.His purpose for coming this time is also very simple, that is, to obtain the status of such a standard king of China Satellite TV!He now understands that the Chinese market is in this era, and it is still an era where advertising and marketing are the first. As long as there are enough advertisements and enough bombardments, it will definitely be a hit!

And how can this ad be bombarded enough?That is to grab the bid king!CCTV's bid king and the others haven't won the bid of Hu Shibiao for two consecutive years, but they have grabbed the bid king of China Satellite TV for two consecutive years.This year, this piece of Yongping came here with the money he had saved for a year, in order to win the bid king of China Satellite TV and the bid king of CCTV at the same time!He is ready to fight!This year's bid king is not at all prepared to be reserved for Aiduo.

Originally, what he thought was that it would not be too difficult to keep the bidding king of China Satellite TV. After all, the bidding amount of China Satellite TV is generally not as high as that of CCTV, and the bidding king of China Satellite TV here has always been in their backgammon pocket, so This time, he focused more on CCTV's bid king.But who knows, after November, the bidding will be held in a few days, but this China Satellite TV suddenly said that they are going to hold the Spring Festival Gala, and then this Spring Festival Gala will also invite bidding for the title!At this moment, Duan Yongping's greedy eyes widened like bells - the name of the Spring Festival Gala!What is the concept of naming the Spring Festival Gala, please!

Leaving aside the south, the ratings of the Spring Festival Gala in the north are very high!What does this mean? It means that if you invest in China Satellite TV’s Spring Festival Gala title, then it is likely to capture half of the audience in the north. On the one hand, CCTV’s Spring Festival Gala does not have a title, and on the other hand, they have never paid attention to southern audiences. It has always been based on programs enjoyed by northern audiences, and even in their various language programs, there are countless jokes that vaguely mock the southern accent!In such a comparison, it is obvious that China Satellite TV's Spring Festival Gala is more likely to capture the hearts of southern audiences!That is to say, if you invest in the Spring Festival Gala of China Satellite TV, then the guarantee is to get half of the market in the north, and if you are lucky, you can also get a lot of markets in the south!What kind of concept is this?

And the most important thing is that China Satellite TV will have a program called "Straight to the Spring Festival Gala", and some ordinary people will be allowed to participate in the Spring Festival Gala at that time!Although this concept sounds like a farce, Duan Yongping feels that after China Satellite TV does this, it might be like "The Voice of China", so that some people will have a lot of fans as soon as they come out. Look at the group of students who graduated from "The Voice of China", those who released records, those who held concerts held concerts, and some even directly endorsed advertisements!If China Satellite TV's "Straight to the Spring Festival Gala" is done well, will it also produce a group of new stars in the Spring Festival Gala?Then the ratings of this Spring Festival Gala were stimulated by the fans of these new stars, maybe the ratings of this Spring Festival Gala will be very high!

So after thinking about this, Duan Yongping decided to change the focus of his work at that time, and put the focus of attention on China Satellite TV's Spring Festival Gala, and he felt that Aiduo would also give their focus to Transfer to this China Satellite TV!

Soon, the China Satellite TV bidding conference began.The location of the bidding conference this time is the legendary Shanghai Grand Stage. Seeing that it can accommodate 1.8 people, Duan Yongping felt that China Satellite TV was going to play big!That's going to be a big scene!After entering the venue, he saw many familiar faces in the venue. In addition to domestic brands such as Midea and Shanghai Jiahua, there are also international brands such as Procter & Gamble, Coca-Cola, and even PepsiCo. Such a meeting!Such a scene made Duan Yongping a little stressed. You must know that there were basically no foreign brands participating in these bidding conferences in China. On the other hand, some veteran cadres also strongly object to CCTV giving up these advertising resources to foreigners!

But now, China Satellite TV doesn't know if it's the reason for the naming of the Spring Festival Gala, but it suddenly attracted all those foreign companies that had been watching from the sidelines before, and then shook their heads to express their incomprehension!Shit, if these foreigners come to invest, will the amount of investment be scary?Will it be lifted quite high all of a sudden?Duan Yongping didn't know, and many bosses in the venue didn't know!

After everyone was seated, the bidding conference was finally about to begin.Wu Dawei, who speaks with a dull Mandarin accent, entered the stage. After he enlivened the atmosphere with great humor, it was time to announce the bidding projects.The process of this kind of announcement is all inscriptions with cards in hand.The content of this announcement is basically the same as that of the auctioneer at the auction, which is to mobilize the enthusiasm of interested customers through various attractive publicity!And Wu Dawei did this very well - the card in his hand was finalized by Jia Hongjian himself. In this finalized draft, it really compared the history of the Spring Festival Gala with the ratings benchmark rate of China Satellite TV. right.Then I gave a few examples to prove that those manufacturers who purchased the advertising bidding business of China Satellite TV within a few years have increased their business through the advertising effect of China Satellite TV!

Even Duan Yongping has entered into Wu Dawei's description - according to them, this paragraph of Yongping is basically because of the cooperation with China Satellite TV for two years, and because of the help of China Satellite TV, this paragraph of Yongping is because of "clear vision and innovation "Capability" was selected by Asia Weekly as one of the 20 "Millennium" industry leaders in business and finance in Asia. (To be continued..)