Coquettish Rebirth

What price to ask is a very serious question before Duan Yongping.It can be said that half an hour ago, he never thought that this problem would be a problem, but why did he feel that it was a problem within half an hour?Because something very important to him happened in this half hour-this China Satellite TV actually announced their overall program design concept and an expectation for ratings and risks in the venue!

That's right, half an hour ago, Wu Dawei invited Jia Hongjian, the general manager of China Satellite TV and the young owner of China Hi-Tech, to play, and then saw this young man Shi Shiran on stage, and after smiling with everyone, he At the beginning, he said a bunch of things that made Duan Yongping wonder what he had heard——

"Hi everyone, I'm Jia Hongjian, the son of Jia Gang of Huaxia Hi-Tech, and the general manager of China Satellite TV. I'm on stage today, mainly because I have something to say to you personally. So what do I want to say to you? I guess everyone must be very curious. But let me say a few digressions first. When we bid for the advertising time of China Satellite TV, I felt that there were some places that were not done well. What did not do well? That is, according to my understanding, All of you here should be the bosses of venture capital, and we, like the children who just started their businesses, come to ask for venture capital from you. After all, the advertising fees you invest in us are for our China Satellite TV next year. An investment in ratings expectations. Because you are optimistic about our expectations, you will increase your investment. As a child who requests venture capital. I think I should make a more detailed return with my brothers, sisters, uncles, and uncles. Then the next shall we begin?"

When Jia Hongjian said this politely, Duan Yongping was really surprised.He really didn't expect that the young owner of the Jia family would talk like this, from this angle!Advertisers bought advertising time on TV stations. How could this be said to be venture capitalists investing in small businesses?Hehe, this sounds quite novel!But it sounds a bit similar, because venture capitalists invest because they are optimistic about the future of the company, and their manufacturers invest in TV station advertising time because they are optimistic about the ratings of the TV station in the next year.From this point of view.This young master is really right!

Then at this time, I saw that the young owner began to introduce their TV station seriously, just like the small company personnel facing venture capitalists.As for Jia Hongjian, he beckoned first.The light in the entire venue was dimmed.Then let the stage lower the movie curtain.Then a slide was printed out through the projector and onto the movie screen, which could be clearly seen by more than 1 people.

What this slide shows is first a brief introduction of a TV station like China Satellite TV.Then the young owner began to introduce the station's history, ownership, products, market position, major competitors, development strategies, financial results, and financial needs.As well as major shareholders and management personnel, etc.When he first introduced the history, Duan Yongping still felt quite relaxed, and felt that it was quite the same thing, but later, when he heard the analysis of ownership, product and market position, major competitors, etc., this paragraph of Yongping had already begun. Get serious.Why get serious?Because of the positioning of these China Satellite TV, he has never heard of it!And now what the young owner said, although it is not a commercial secret, it can increase everyone's understanding of China Satellite TV and increase their confidence a lot!

Later, when the young owner began to introduce their development strategy, their financial results and financial needs, etc., Duan Yongping was a little surprised—he never thought that China Satellite TV would be so clear-headed that it would follow CCTV differentiated competition!According to the wishes of this young owner, they just want to misalign with CCTV. Through their unique system of China Satellite TV, they will be deeper than CCTV and more entertaining than CCTV!That is to say, they will not follow the example of CCTV in covering a wide range of areas, and they will not produce professional news stations, professional movie stations, and sports stations, but will continue to mix them together like this.So mixed together, only a few programs will be produced, but the programs of these directions will be more profound and professional than CCTV's programs, that is, to compete with CCTV in a small and specialized direction !

At the same time, the young owner also showed the survey report of Huaxia Nielsen, a ratings survey company.In this report, it really showed in detail the age distribution of China Satellite TV's overall audience, as well as the age distribution of various programs, etc.Then the Shaodong family continued to cooperate with such a piece of data, talking about their route positioning for differentiated competition-to attract relatively low-end TV audience groups through entertainment programs, and then to attract relatively high-end TV audience groups through a small number of high-end boutique programs. TV audience.Through this method, avoid CCTV's powerful political and economic programs, and do some programs such as public opinion supervision and in-depth interviews that CCTV has not done or cannot do for the time being to differentiate!

It can be said that when Duan Yongping heard this, he really wanted to give this young master a thumbs up!Not to mention anything else, just looking at the positioning of China Satellite TV by the young owner, and the idea of ​​such a differentiated competition, you can know that they will definitely be able to make this TV station impressive in the future, and they will definitely be able to be on Chinese TV. Leave a piece of the sky to yourself on the market!Because people have a very clear head, what they are good at and what they are not good at is very clear!And doing business requires this kind of clear head. What I fear most is the kind of management that doesn't know what their own strengths are, and what the enemy's strengths are!To put it bluntly, except for China Satellite TV, other provincial TV stations in China may be a little confused in this year, and they can't even tell the strong from the weak!

Such a bunch of "confessions" by Jia Hongjian can be said to have won the trust of more than 9% of the merchants present at once.It can be said that when those merchants heard this, they knew that Jia Hongjian in front of them was definitely a professional operator!It can be trusted, and at the same time such a station is also worthy of attention!

Next, Jia Hongjian began to talk about his business idea for China Satellite TV in the coming year.First of all, of course, he gave a general description of the overall design in 2000, and then roughly explained that China Satellite TV will maintain its own characteristics while maintaining its status as the king of ratings, and at the same time provide more TV drama resources. These resources are all made by China Satellite TV, so as to further improve a product chain of China Satellite TV.In the end, Mr. Jia of course introduced in detail the top priority of the overall design for next year - the Spring Festival Gala!

Mr. Jia, the young master, described his overall structure of the Spring Festival Gala in detail.First, it starts with the advantages and disadvantages of their China Satellite TV's Spring Festival Gala, supplemented by a comparison of CCTV's advantages and disadvantages, and then begins to explain why they want to host such a program "Straight to the Spring Festival Gala" and why they are looking for foreign groups.It’s okay not to say these things, but if you say it, the sense of trust it brings is incomparable!Then, while Jia Hongjian was explaining, he also began to analyze the intention of their designs, and then predicted what the ratings would be, and how they would protect the interests of the invested businesses—for example, how much the host would say The name of the sub-title sponsor, for example, when will the name of other sponsors be mentioned, and if the predetermined ratings are reached, how much attention will be brought to the title sponsor sponsor, and how much attention will it bring? publicity effect!

When all of this came out of Jia Hongjian's mouth in the form of data, all the bosses in the audience listened quietly and carefully with their eyes full!Their expressions are just like the best students in the school when they are listening to lectures!That's right, they all knew that these things would never be heard when they went to CCTV to bid!The big masters like CCTV have always had other people hug their thighs. When did CCTV come to talk to the merchants and report their ideas in a very low profile?No!

It can be said that at this time, no matter how likely this plan of Huaxia Satellite TV is to be realized, from the perspective of businessmen, they are definitely more willing to cooperate with a partner like China Satellite TV!After all, they can know what their partners think, and they also have an expectation for the future!It's like when you are in a car, at least you can know where the driver wants to go, how to turn and how to send them to their destination!This is better than getting into the car, only knowing that the general direction is probably right, but having no idea how the driver drives at all!Don’t talk about business cooperation with others, even if you ride someone else’s motorcycle, driving 80 mph on your own is completely different from driving 80 mph on someone else’s motorcycle!Because one can be mastered by oneself, and the other is completely beyond one's grasp!As for Jia Hongjian, it is equivalent to giving them the right to know and giving them a certain ability to control!

After listening here, Duan Yongping quickly recalled what Jia Hongjian said in his mind, and then according to the plans Jia Hongjian described, he roughly judged the possibility of realizing the plans.In the end, Duan Yongping felt that compared to CCTV, China Satellite TV, which is more courageous, more transparent, sincere and willing to work hard with everyone, seems to be the real suitable partner for cooperation!He even felt that the investment opportunity given by China Satellite TV is really rare!

Then the next question is only one, how much should he invest?Originally, he came here for the bid king, but he wanted to lose 2.5 million yuan to directly win the naming rights of the Spring Festival Gala, and then keep about 3 million yuan to grab CCTV's bid king.But now, such a distribution standard deep in his heart has been shaken a bit... (to be continued...)