Coquettish Rebirth

That's right, the way to induce users to use large spaces is to create all kinds of space-wasting things for users!This is actually an Andy Beal game!It's like after Intel has made an even better CPU, what if consumers can't use such an awesome CPU?Wouldn't it be great if the software vendors could make such awesome performance wasted?Such an old cpu can't run, so consumers can't help but spend money to buy a new cpu.Isn't this a typical case of "if there are no conditions, we must create conditions"?

After thinking of this, Jia Hongjian didn't get excited and hurriedly ordered everyone to follow his idea, but carefully reviewed his own ideas and checked such a plan.To be honest, such a plan is good, but in addition to the good plan, because too many functions are included, the cost will definitely soar.If the actual cost of the $299 music pod is less than $300 due to the slow decline in the cost of various materials, then this stuff like Jia Hongjian’s plan If not, the cost will definitely increase!

Even if it is calculated based on 2G flash memory chips, eight 8m chips or four 256m chips are needed. Even if it is in the middle of next year or even the second half of next year, the cost may be around 4 US dollars!Then, add a screen of about 512 inches. If the screen of Huaxia Hi-Tech is used, the purchase price is not low, and a large-capacity battery must be purchased from Biadi.On the whole, Jia Hongjian estimated that if the overall cost is a little looser, it would be 200 US dollars.

For this $250 product, the cost of materials is only counted, and the increased cost after the R&D cost is not counted!Not to mention, even if we use the previous technology for other things, but this virtual system?Does this require investment in people and money for research and development?Then, do you need to study the intercommunication between this system and the online network disk system?There are also all kinds of encryption and other things. Even if I don’t study this myself, I just buy technology from American encryption algorithm manufacturers.It also costs money?So overall.Such a cost is really not cheap!

On average, even if such a version can be shipped 300 million units worldwide before the next stage of update and configuration is released, the average cost can be regarded as adding $50 to the material cost.This is just the cost price.The cost of this stuff is already $300!Even with the high price of 399 US dollars like the ipod.Then we can only earn $99 for a machine!And in case the ipod comes first.So when Jia Hongjian and his new products can't appear, Apple can sell them at a high price to make a lot of profits. For example, they can sell it for $499 with a fresh concept, maybe it will do!Look back and wait for the new version of the music pod to come out.Then, taking advantage of the reduction in material costs, Apple directly lowered the price of the $499 iPod to $399 or even lower. Will Jia Hongjian compete with others?Do you want to compete with others on price?

Jia Hongjian did remember, how did Sharp compete with those senior calculator manufacturers in Japan?Human Sharp relies on all kinds of one step ahead!Rely on the strategy of one step faster than the opponent!When competitors were developing new products, Sharp quickly launched new products, and then made a lot of money while there were no competitors!Then when competitors developed new products, Sharp rushed to mass-produce and compete at lower prices. The entire competitor could not make money, so they could only compete with Sharp on price.Then when it came to the end of production, Sharp even made various discounts without integrity, just to suppress competitors from making too much money!Then Sharp began to develop new products!By the time competitors are finishing up and preparing to research new products in the next stage, Sharp is ready to launch new products!

Just relying on such a round of leading in everything, Sharp can ensure that in each round of new product competition, they can make money themselves, and then pull competitors into their own rhythm, resulting in competitors earning less than him. many!After such a few rounds, how many competitors can keep up with his rhythm?What Jia Hongjian and the others are facing now may be such a rhythm of Apple's!

If Jia Hongjian and the others start developing new products now, Apple may launch new products earlier, and then they will overwhelm Holmes Company one by one!Looking back, Jia Hongjian and the others didn't make any money, and the big money was made by Apple... Can Jia Hongjian endure this?He even said that it’s fine if he doesn’t understand such a set of tactics. The problem is that we all understand it very clearly, and then watch others do this to us. How embarrassing is this?

So what should Jia Hongjian do to avoid being tricked by Apple?Jia Hongjian thought about it, and felt that the best way was to say that we should be the first to get out!This kind of thing is actually to see who takes the lead. Sometimes even if there is a little difference between the products of the two parties, even if the product released later is a little more powerful, but because the product that came out first takes the lead, the reputation will be better than that of the later. louder!So how can we still take the lead while ensuring the initial profit?

If we want to take the lead and make a profit, then the capacity of the flash memory card we use now cannot be too large.right?After all, if the capacity is the same, the later the price must be, the cheaper it will be!In this era of rapid development of storage equipment, it can be said that the annual product capacity is constantly increasing rapidly.This year it seems that the chip has just been mass-produced, but next year it will be a little outdated, and the price will come down!

But if you want to use a small capacity now, say 1g, how will Jia Hongjian face Apple's 5g product in half a year to a year?They have increased by 5 times at once, dear!Can it really give consumers an epoch-making rush?Relatively speaking, it makes consumers feel that Apple has launched a new product of magnitude!So what should we do?How can we ship ahead of time, and then make consumers feel that our products are almost the same generation as Apple's?

Or... Or through the mode of "walking the path of others, leaving others nowhere to go"?Let's be the first to launch a 5G mechanical hard disk product, or a lower 3G product, and then come out first!We just add a big screen, but what kind of virtual system is not online for the time being?Then it was launched together with the machine, which means to reform the operation mode of the online space?For example, tell consumers that the model will be changed after January 2001, 1, and refund the overcharged money to them.And then announced the free space, let consumers have a good time!Looking back, when Apple releases products, consumers will feel that even if Apple’s products have a larger stand-alone capacity, the music pods also give free online space!The combined space of the music pods is larger than that of the apple!In this way, at least in terms of pure attractiveness, music pods are not bad?

Then we will launch various virtual systems, launch various MV models, and make full use of our advantages. Apple must be in a hurry to figure out how to give full play to their advantages!In this way, Jia Hongjian took the initiative and took the lead!It means that he has grasped the rhythm, which means that he owes Apple's nose to go, right?At that time, Apple may learn from Jia Hongjian and make some online network disk, and then they may advertise that their 1394 interface is fast!However, Jia Hongjian and the others... they can advertise that they meet the standards, that is to say, after buying this product, it will match the technology of the new computer that consumers will replace a few years later, and it will be the same after a few years. Have better speed?In fact, to be honest, ordinary consumers like Jia Hongjian would not care so much about speed.

But to be honest, in the process of competing with Apple, Jobs' appeal and the concept of "luxury goods" in "consumer electronics" created by the old man should be considered.Although it is true that Apple can't compare the price of rich mobile phones like Vertu, they can plant a concept of "Apple is high-end" in the hearts of ordinary people and middle-class people!

So how did Jia Hongjian fight against this concept?According to the previous thinking, what Jia Hongjian and the others should do is to "create some interesting little things in the process of making the world a better place, consumers, do you want to try it?" So from this perspective, Jia Hongjian and the others should promote their new version of music pods and online spaces to make the world a better place... Yes, because they want to make the world better, make the world more progressive, and want to make the future high The technological society came earlier, that's why they opened up the space for consumers for free, and even later opened up some online disk space for free to the whole people?At the same time, they are also working on virtual systems, and they want to turn the music pod into a personal entertainment and multimedia terminal...

It seems that it’s not enough to just keep your head down and not talk about it. You have to make some big news in advance, just like Jota’s all-in-one machine, so that the whole world knows it first.After all, this year is not the time when the smell of wine is not afraid of deep alleys, and the smell of wine has to be shouted in various ways!Even if you are a good person, you have to let the whole world know that you are a good person!From this point of view, Jia Hongjian really began to consider whether to learn from Google and make Android open source!Because from a certain point of view, open source and free, this can make consumers feel that we are a good character?In order to make people feel that we have dedication and ideas, right?

Gradually, a whole set of plans began to form in Jia Hongjian's mind, and then repeated various tests and derivations... (To be continued...)