Coquettish Rebirth

"Master, let the company start designing and researching a new music pod, this time using a 1.8-inch mechanical hard drive and a large color display..." Jia Hongjian returned to China for the time being, and told Ni Guangnan face to face.While talking, he also took out a simple schematic diagram of the effect.In this effect diagram, the second-generation product of the music pod looks quite handsome, with an overall length of about 11 centimeters and a width of about 7 centimeters. It is a small rectangle with rounded corners, and there is a "huge" LCD on the front. display screen.The display screen occupies almost two-thirds of the length, leaving only about one-third of the space for the disc control panel.

"You want such a big screen?" Ni Guangnan asked in surprise.Although the previous music pod screen was also small, but it suddenly became too big?About two-thirds of the space used to be the position of the disc controller, but now two-thirds are the screen!

"It must be big. Times are developing and society is progressing. In order to prevent competitors from seizing our position, we must take the initiative to develop. Moreover, we are the first to launch high-standard products. You can drink the soup!" Jia Hongjian said with a smile.He didn't tell the old man about the past of Japanese calculators in detail, but he brought up the core idea, which is to take the first step, and then rely on this step to get the first profit!Only in this way can we take the lead!Only when Apple is ready to ship, let's make a large-scale price cut to disrupt their rhythm!

"In addition to use a mechanical hard disk? 1.8 inches? This price is not cheap, Mr. Jia... And we have to think of a good way to resist the earthquake. Although Toshiba must have its own anti-seismic solution, we can't just rely on it. Look at them... According to my personal experience, during the use of the hard disk, especially during the process of reading data, if the hard disk is shaken at this time, it may be troublesome. If consumers accidentally drop it at this time, even if Toshiba technology Okay, maybe this hard drive will be scrapped... Mr. Jia, our after-sales pressure is quite high..." Old man Ni Guangnan really knows the technical details. "This is for sure, after all, it is a mechanical hard drive. But, this mechanical hard drive has an advantage. It has a large capacity. So if we make it, at least in terms of gimmicks, it will be bigger than other mp3 products. It fully demonstrates our technical strength. When we go back to the design, we need to design more rubber cushions inside. Then we don’t need to be too high-tech to resist earthquakes. Let’s just use the simplest and crude method in China to resist earthquakes— — Make a silicone case and sell it as a peripheral product..." Jia Hongjian said with a smile.

"Silicone shell?" Ni Guangnan was taken aback for a moment.He really didn't expect this!Your sister, if a music player is afraid of earthquakes, most people think of the method of tinkering with various anti-seismic high-tech in the music player.But who would have thought of Jia Hongjian's simple and rude method!A silicone shell may cost only three yuan and five yuan, but if it is placed on the outside of the product, it can indeed play a certain buffering role!After all, silicone will deform and absorb energy!Although it is impossible to completely prevent the hard disk from vibrating at all, at least with Toshiba's anti-seismic technology, it can make the hard disk not too fragile, so that ordinary users will not break after using it for a month or two!

But this shell is good, there is only one problem!At this time, Ni Guangnan couldn't help but asked: "But Mr. Jia, add a cover to this shell... Then our shell will be covered? Then we need to make our shell better?" That's right, In the eyes of the old man, nylon used to be used as the shell. Although this thing is not high-end, at least it looks pretty good after polishing, at least try to make it look good.But if there is a case on the outside... just like the mobile phone case of this era, it directly wraps the mobile phone in all aspects and hangs it on the waist?Doesn't this block all the highlights of the shape?The mobile phone case of this era is hung on the belt, and the mobile phone is usually placed in the case. When a call comes, the case is opened and the mobile phone is taken out to answer the call.Even if the case of this music pod is different from the case of the mobile phone, it is tied to the player all day long, and the gap of the screen and the charging and headphone jacks are left, but after this thing is wrapped, it is not the music. Are the design highlights of the pod shell blocked?So why are we working so hard to design the shell?

The old man didn't quite understand this new idea, so Jia Hongjian had to explain it to the old man. "Grandpa, you have to know that young people these days, no matter whether they are domestic or foreign, all pay attention to a personality. Although they are actually almost exactly the same as others, they still want to show that they are special, as if the earth is just as unique as him. But our shells, even if they are designed to look good, are generally mass-produced with the same appearance. This is not personalized enough for the so-called new and new humans. The most unique in the world. Therefore, we can make small batches of this kind of silicone shells, but with more types, more colors, and slightly higher prices to provide them with personalized needs. At the same time, they can also be shockproof. How wonderful?" Jia Hongjian said with a smile.

As for the old man, he reluctantly accepted Jia Hongjian's explanation.After all, he is an old man, and he still doesn't understand the fashion and opinions of young people.When he was young, where was there any opportunity for personalization? In those days, people on the street wore clothes that were either blue or gray. It could be said that they were all the same. Where was there any opportunity for personalization?In the 80s, although personalization could start, the products were not rich at that time, so isn’t personalization just such a thing?At that time, whether the people's needs for material life were still there, and it hadn't reached the point of being good at all!Even in the 90s, we started to enter the era of choosing good ones, but we didn't enter the era of personalization!

Next, Jia Hongjian said again-"Then when we make it, we can design it in a style with interchangeable shells, so that freedom and personalization can be fully brought into play. Generally speaking, our products themselves have a The inner shell, the inner shell is almost fully enclosed and fully wrapped, and our own anti-seismic design can be made inside the inner shell. The inner shell can be made of engineering plastics or nylon, and then the outer shell can be made of aluminum-magnesium alloy, For engineering plastics with different textures, different prices, and different colors, some cushioning and shockproof measures and designs can be made between the outer shell and the inner shell, and if an outermost silicone protective cover is added, such multiple buffers can be achieved. As long as it is not a consumer If we often drop our products, it will basically not cause damage to the hard drive... In addition, the warranty of our products should be changed to one year... Otherwise, the after-sales pressure will be too great..."

"Okay!" Ni Guangnan nodded and wrote down what Jia Hongjian said.Originally, he thought that after Jia Hongjian said this, he had already finished talking, but who knew that Jia Hongjian started talking again—"Then, we are going to use the mp3 mode of the flash memory chip to make it lighter. , and then three defenses. That is, dustproof, shockproof and waterproof. The specific requirement is that dustproof particles less than 1mm cannot enter, and if waterproof, it must be able to withstand immersion in 1 meter deep water for a short time. Our flash memory chip The hard disk itself is more solid than the hard disk, so we have to make a difference. The mechanical hard disk tends to be used in daily use, which can be regarded as a basic introduction, and the flash memory chip, we have to make it more sporty, at least it can be done. Even if the user goes crazy, take our product and listen to music while taking a bath, and put the machine in the bathtub, it will still be fine! Later, we will develop a glass panel or something that is more high-tech and higher-grade flash memory chip Yes, we can make something for high-end users in small batches..." Under Ni Guangnan's surprised eyes, Jia Hongjian spoke out his carefully designed routine!

That's right!Wasn't Jobs a genius?Isn't it possible that Jobs would announce the ipod in the order of historical development?Well, before their ipods were produced, Jia Hongjian expanded his product line, and then attacked Jobs' ipods both in terms of functions and prices!Isn't Apple the favorite to make money?Isn't it a product with a high profit margin?Alright, then Jia Hongjian will sell products with similar configurations to Jobs and others at a relatively low price to hit Jobs and his sales, and then make a high-end product that is a little more expensive than Jobs and others!In this way, what else do Jobs have?Comparable to the grade?Is it better than cheap?He, Jia Hongjian, just wanted to dig a hole so that Jobs could not advance or retreat!

Even according to Jobs' general habits, he always wants to announce new things at the Apple conference in October or November. Although the imac-g10 has to be announced earlier, other iPhones, ipads, etc. It will all follow this rule.The so-called gentleman can be deceived, a person has too many rules and regulations, and after these things are understood by others, it is too easy to use these rules and rules to trick him!Similarly, Jia Hongjian speculated that Jobs might announce the launch of the iPod in the second half of 11.Then the time left for him is still enough, he can still pinch Jobs up and down!The only thing to consider now is whether to preemptively publish it to piss Jobs off, or wait until Jobs and the others announce it, and Jia Hongjian can’t release it to piss off Jobs? (To be continued..)