Coquettish Rebirth

Apart from observing these interesting things when Jia Hongjian returned to China, he mainly had other things to deal with when he returned to China—investment matters!That's right, he, Jia Hongjian, basically still had some spare cash.In fact, it is not appropriate to say that it is spare money, because the money is not the surplus deposit of Huaxia Hi-Tech, but the profits of the past few months.Most of these profits still have to be invested in various aspects of the company. In theory, what Jia Hongjian can use is about [-] million yuan, but this company belongs to us, so can't we "embezzle public funds" later?So in fact, if you really want to use it, about one billion can still be squeezed out.And because the money is invested back in the name of the company, it is not considered a private dumping of the company's property, nor is it a violation.

He wanted to invest mainly because he spent too much money to invest in Mengniu.Originally, Jia Hongjian expected to invest a total of about 10 billion yuan in domestic investment, part of which was invested in Mengniu, and the other part was invested in similar high-growth companies or to acquire a computer company or the like—that’s right. , Didn’t Jia Hongjian think about it before, expecting to invest in Shenzhou, it’s better to let Huaxia Hi-Tech make its own computer!Although Huaxia Hi-Tech has never made computers before, it will start from netbooks and ultrabooks and gradually make tablet computers. Isn't this the same as its own mobile phone production line or something that has become an independent production line occupying a production line?Isn't this better than apples?At least it goes without saying that Samsung has learned too much from finding a foundry, right?

And if you want to produce these things yourself, although it can also make the company start to develop in this direction.But this year there are too many opportunities for Jia Hongjian to take advantage of!Why do you say that?Because this year happened to be the era when domestic computer brand companies were crushed one by one - after the dissolution of Batumi in 94 and before the entry into the WTO in 2001, as the computer market became more and more hot, except for Jia Hongjian In addition to the Venus computer cvd they cooperated with Microsoft, there are more and more orthodox brand computers.

In addition to the more impressive computers such as Qinghua Tongfang, Qinghua Ziguang, and Lianxiang, there are also Great Wall desktops launched by the Great Wall Computer Group, and Inspur Group, which is responsible for various high-end satellite projects in China. A group of various computer accessories and a manufacturer of China's strongest domestic server brand in the civilian field, they also released their own brand desktops in 98.Of course, among these brands of desktop computers, Lianxiang is the better one in the end, and the others, even Qinghua Tongfang, which is more popular in this era, did not fall in the end.And Great Wall Computer has become a basic manufacturer.Inspur does not play with computers in the consumer market at all, but only plays with servers and various military computers.

In addition to these well-known companies, there are also many other brands of computers, such as Kehai, Bai'an, Henderson, Kedian, Abby's, Guohe, Qingjin, and a number of private brands.These private brands are based on Jia Hongjian's impression.Basically, a group of them developed in the capital, Shanghai and other metropolises, especially in the computer city of Zhongguancun in the capital.Many of them were originally an installation shop.But gradually after the business grew.The boss is very forward-looking, and wants to grow bigger, so he established a company and established a brand!I started to discuss with Foxconn, Hon Hai and other foundries about making small-batch foundry motherboards and the like--other brand-name motherboards are simply made with various accessories available in the market and PCB boards. !Then find a small factory to make the chassis or something.Then buy monitors in bulk, and put them together with your own logo. Isn’t this a branded computer?

The idea is good, but the problem is that the reality is cruel.Most of these manufacturers did not survive 05, and even the early 03 could not survive.In some manufacturers, the boss ended up running away with his sister-in-law, just like the boss of Jiangnan Leather Factory. Some bosses returned to a few years ago, and changed from a brand computer manufacturer to an installation shop back then.The key to these changes is not the impact of foreign manufacturers brought about by wto. In fact, it is more about the demand for computers in the market that leads to the emergence of various installation shops-brand computers look taller, but they are definitely more expensive than installed computers. The configuration of the store is expensive!A five or six thousand brand computer may only cost more than 4000 when buying parts at an installation shop!This is the so-called brand premium, which is the after-sales service, because the after-sales service of the branded machine must be better than that of the assembled machine, and the cost brought by this part is very high.Therefore, even as a brand manufacturer, the procurement cost is much lower than that of a Zanji store, but to do channels, find dealers, and distribute goods, the price is higher than that of just one store. How can the price be cheaper than the Zanji store?

In this year, the profits of Zanji shops will be getting lower and lower, and more and more people understand that branded machines seem to be of little use, it is better to just buy machines from Zanji shops!And when this trend spreads, more and more branded computer vendors will be out of luck!Even for Hewlett-Packard and Dell, their profits will be getting lower and lower. Even a brand machine group like Hewlett-Packard only makes 7% of its profits after doing global business for a year!Doing a business of 100 billion a year only makes 7 million profits!Relatively speaking, Lianxiang can survive because they know the market for industry users-such as various agencies!Then lower your own costs, obviously you can live a good life!

Therefore, when Jia Hongjian knew that some domestic brand manufacturers were going to be unlucky, why didn't he try to pick some satisfactory manufacturers and buy them?yes!These companies have never survived in history, so the bosses behind them may not have very good business talents, but Jia Hongjian didn't expect to come here to pick a deputy or something. He didn't need these bosses to be talented. Wouldn't it be okay to buy the company's boss and get out and let the others stay?So to put it bluntly, Jia Hongjian actually came here to see if there were any extra bargains to pick up, to see if there were any companies with good foundations but no core ideas that could be acquired so that Jia Hongjian could save him trouble.

But it's very pitiful, he has been around a few private companies in the country, and there are no companies worth buying - because after looking at Jia Hongjian for a while, he understands that these companies seem to have not yet reached Jia Hongjian. In my impression, the point of looking for OEMs to make molds for their own branded motherboards is that they are just buying from Dawan and Hong Kong motherboard brands at low prices.Basically, it can be said that it is just a high-end builder with a brand!What is the need to invest in such a company?It is simply necessary to say that they will close their doors one by one in the future!This is similar to Qinghua Tongfang and Lianxiang, both of which started to make branded computers in the 80s.

But after all these years, Lianxiang has become more and more an international brand, and later it has become more and more awesome. Why is this?Why did Qinghua Tongfang, which started at about the same time, not only failed to go international, but even lost any domestic market?At the same time, there is Founder, a tertiary industry company invested by Capital University.It used to be a computer business, but in 2010, did Founder still have a computer business?Even if they are in the same industry, some companies do not have any special features, except that the brand is different from other companies, leaving no distinctive impression, but Lianxiang is different!In many cases, this feature, this memorable feature, is a point in the middle of business talent!Because Qinghua Tongguang and Fangzheng both use other companies' components to make computers, it can be said that there is no difference in essence from others, and there is not even a big difference in after-sales.But Lianxiang can let others know that they are different from others through special after-sales services!

In this way, when consumers want to buy a computer, if they want to worry about it, they will naturally choose Lianxiang, and if they don’t choose Lianxiang, is there any difference between choosing Founder or Tongguang?Is there even a difference between choosing Great Wall Computer and the previous two?In the absence of characteristics, isn't it that people have what I have, and people are good but I am not good?At this time, the market will change. Whose company will die if such a company does not die?When doing business, you have to pay attention to people without me and others with me!That's what makes it special!Only with special features can we be remembered and have our own market!And at least none of these small computer brand manufacturers on the market can make Jia Hongjian feel a little bit new!Even the people in these companies are not very enthusiastic about customers, and then they are all kinds of fools when they sell...

In this case, if you really buy these companies and go back, you have to find a way to get rid of their bad habits. Isn't it okay to find trouble for yourself?Jia Hongjian recruited a group of college students and even high school students to work in the computer department. At least they don't have these bad problems, do they?Now that this is the case, Jia Hongjian is going to establish his own computer department within Huaxia Hi-Tech Company.Ni Guangnan was rather surprised by the establishment of the computer department.Because the prohibition agreement between Jia Hongjian and Lianxiang had expired a few years ago—in order to introduce Ni Guangnan and others, Jia Hongjian and the others signed a prohibition agreement with Lianxiang, guaranteeing that before the end of 99 Do not enter the brand machine and notebook market.

According to Ni Guangnan's opinion, Jia Hongjian's willingness to sign such a thing proves that Jia Hongjian has no interest in the computer market.Moreover, after the prohibition agreement expired, Jia Hongjian did not mention any plan to develop in the direction of computers, so he and the whole company naturally thought that Huaxia Hi-Tech would not make branded computers!But now Jia Hongjian suddenly said that he wanted to enter this field... How can one understand this?

"Because... I want ordinary people to be able to use laptops. Just like college students, if they go to school far away from their hometown, they must get a desktop computer if they want to use a computer, and then it is so big and heavy that it is not at all during the holidays. It is convenient to take home and prevent it from being stolen. Domestic and foreign notebook brand machines are so expensive now, I don’t think it is necessary to let ordinary people in our country be exploited in this way. I think it only earns 5% of the profit above the cost price , so that ordinary people can use notebooks...How wonderful is that?" Who knew that Jia Hongjian said so innocently! (To be continued..)