Coquettish Rebirth

"That's right, increase production!" Jia Hongjian said confidently, and his eyes shone with confidence when he said this.Saab's engineers and designers were supposed to be firmly on the side of the trade union, but after talking for an hour or two before, they are really on Jia Hongjian's side now.But they didn't know whether Jia Hongjian's words made sense, so they looked at the factory's trade union chairman in confusion, wanting to see what the trade union chairman had to say. "Increase production? Mr. Jia, the current world is very bad, and the economy may not be booming in the next year or even two years. Increase production, how can you guarantee that we can sell after we increase production?" Nordstrom asked.

"Of course it can be guaranteed, because after the acquisition is successful, we will have the second largest auto market in the world that is still growing rapidly - China!" Jia Hongjian said proudly at this time, "Maybe you don't know much about the Chinese market, then Let me give you a brief introduction. In 2007, the sales volume of passenger cars in the Chinese market reached 629.75 million, a year-on-year increase of 21.68%, which was 2006 million more than in 157.6! This means that China has become the only It is the world's second largest automobile consumer market after the United States.

At the same time, more than 472.7% of the 80 million cars sold last year were purchased by private individuals, and private consumption has become the absolute main body of the car market.In addition, statistics also show that among the 2007 million automobiles produced and sold nationwide in 880, a total of 1.3 vehicles with a displacement of less than 164.39L were sold, accounting for 26% of the total sales of passenger cars, the same as the same period last year. Compared with that, the market share fell by 5.7%.What do these numbers represent?It means that the Chinese market is still gradually expanding, and because of China's financial control, the economic crisis caused by the United States is not easily transmitted to China!At the same time, because most of the products produced in China are exported as low-end products, they are products with strong price competitiveness.In a bad economy, the sales of cheap products will increase!When the economy is good, European consumers may buy Saab, but when the economy is bad, they may buy Toyota.Similarly, they may buy Samsung TVs when the economy is good, and buy Changhong TVs when the economy is bad. This is actually a good thing for the Chinese economy! "

Jia Hongjian paused after speaking, recalling the data in his mind. "Although European car sales in 07 increased by 1% overall, it is undeniable that the growth has slowed down, and this year is facing the threat of an economic crisis. It would be good if the overall data did not decline. In the European market, Saab's competitors mainly include Japanese cars, American cars and European cars, but everything is different in the Chinese market. Although Saab still faces many competitors in terms of price positioning in China, the competition in the luxury car market is not fierce. After all, Chinese people are slowly getting rich. , some rivals have not yet regarded China as the main battlefield! Now the most sold cars in China are still cars between [-] and [-] euros, in such a price range. Mainly Sino-foreign joint ventures and our Huaxia Automobile. Local car companies are competing..."

After roughly explaining the situation of the Chinese market to the trade union representatives and the designers and engineers who were watching, he said: "In the Chinese market, there were not many luxury cars to open up the market before, so this is a piece of the market. A land full of opportunities! Although Saab is not as famous as Porsche, Lincoln in the United States is still not well known to Chinese people, and even JEEP is not well known to Chinese people! At least in the Chinese market, we have a lot of competitors. We are on the same starting line. But these manufacturers do not have all the resources of our Huaxia Automobile!"

After describing the vastness and high-speed growth of the Chinese market, and introducing to these Swedes a huge market in the Far East that they did not understand, Jia Hongjian said: "Other luxury car competitors, they are basically It is the import of complete vehicles. This has the problem of high tariffs. At the same time, they are eager for profits. They use the high tariffs in China as an excuse to increase the price. It is very immoral to obtain excess profits, and we just can Take advantage of such behavior! For example, the cost of the BMW 7 Series sedan is about 4 euros, and the selling price in the United States is about 4.8 euros. The price in the UK is about 1.2 times higher than that in the United States due to tax issues. From 5.7 euros to 5.8 euros When such a car is exported to China, the CIF price is 5 Euros. After various taxes and fees are collected, according to common sense, the price should be around 8 Euros, but in the Chinese market The actual selling price on the website is 12.1 euros! The money has been earned by car companies and sales companies!"

In such an era, the ratio of euros to renminbi is basically 1:10, so it is easy to exchange, and it helps Europeans to calculate in euros, not only easy for them to understand, but also for Jia Hongjian, right?If it is converted into US dollars or British pounds, Jia Hongjian really needs to use a calculator to calculate!Having said that, the problem he mentioned really exists in the Chinese market!The cost price of a BMW 7 Series car is about 40 RMB. It sells for 48 RMB in the US market and 60 RMB in the UK. After long-distance sea transportation, the pre-tax price should be 50 RMB when it arrives in China. Or so, the price should be 80 RMB after paying the tax, but it turns out that the price will reach 120 million RMB when it is actually sold!Where did the extra 40 RMB go?People who really bought a car are complaining that our country has too many taxes and charges too much, but in fact, most of the money has been earned by car companies and sales companies!They just made it clear that they were fools, and then they turned the blame on the Chinese government. It seems that the Chinese government caused the price of the car to soar to 120 million. It seems that the difference between 50 and 120 million is given to China. It seems that the government has made a profit, but in fact the government only collected 30 yuan in taxes, while their car companies and sales companies earned 40 yuan!

Jia Hongjian gave the group of Swedes some time to digest the strange situation in the Chinese market, and then seeing that the Swedes seemed to have recovered, he continued, "Then we can choose, It’s a price war in luxury cars! Although people who can afford luxury cars are not short of money, it doesn’t mean they don’t like cheaper things. It’s really cheap, we Chinese That is a more stingy existence than the Jews! If we really want to let the nations of the world rank who is the stingy champion, I personally think that we Chinese should win the gold medal, and the Jews should win the silver medal... In other words, in such a situation, we If it is set up to mass-produce parts in a Swedish factory, only some parts will be assembled in Sweden to supply the European market, and then other parts will be transported to China for assembly in Chinese factories.

Then the cost can be reduced a lot!The tariff on imported vehicles in China is 25%, plus a value-added tax of 17%, while the import tariff on parts and spare parts is only 10%!Although value-added tax must be paid after assembly, the tax can be much lower!A car with the same cost as the BMW 7 Series, after importing the whole car, the price should be 8 euros, but ours may be 6 to 7 euros!Then they sold it for 12 euros, we sold it for [-] to [-] euros, and we also had the only five-star score in the European car crash test as a publicity, so we should sell it hot!As long as the advertisement is in place, I think Chinese consumers are not fools! "

"Fighting a price war in the field of luxury cars in China?" Engineers and designers thought about this one point, while the chairman of the labor union thought about something else-"Mass production of spare parts in Sweden, a small part of Europe digests, The other ones will be shipped to China for assembly?" The union chairman knows that if the Chinese market can really be opened up in this way, then at least the wages of the Swedish workers will be sufficient!After all, spare parts are all produced in Sweden!This means that as long as sales are opened up, the output of Saab's factory must be higher than when GM took over!In this way, it seems that everyone has made a profit. The employees of Saab in Sweden are not unemployed, and they earn more when they work enough.At the same time, Huaxia Automobile has acquired high-quality assets, which can successfully enter the high-end car market. In the end, Chinese consumers can also avoid being fooled by German scammers. Gained benefits!That sounds great, like a great idea!

it is necessary!How many brain cells did Jia Hongjian die in order to acquire Saab!They are all trying to figure out a way out for Sabo!After the acquisition of Saab, since the Saab factory is not shut down, it is natural that the best parts and components are produced in Sweden, so that they are transported to China for assembly, can it be said that they are of Swedish quality?After all, it's just assembling the car, so it can't be a big problem, right?After all, for people who can buy a car with a price of 80 million or even more than 100 million, from the perspective of coercion, people also hope that the car is imported. Even if it is not a complete car, it is best to import spare parts and then assemble it in China. no?This point is a bit xenophobia, but we can also take advantage of it!And another point, like some tricks played by some manufacturers in Germany, that's what we can use to catch their braids!Regardless of whether we keep it secret and then fight a price war with them, or public opinion first exposes their dark secrets, we can have the initiative anyway!In this way, such a Saab brand may actually make some waves in the Chinese market! (~^~)