Coquettish Rebirth

After Zong Qinghou heard Jia Hongjian's plan for the future route of Wahaha, he was excited not only because of the way he looked at him with bright eyes, but also because he almost rushed to hug Jia Hongjian and kiss him ( )! "Okay! Okay!" Zong Qinghou shouted excitedly, "Come to sign the contract. With such an operation suggestion, it would be too uninteresting for my old sect not to sell some of your shares!" Pushing through the clouds and mists, I can see the sun coming out!

Zong Qinghou knew that as the boss of the company, he would help the company steer the direction of the future all the time. [Just look for novel materials] But the problem is that he also knows that he has a low education, and he really can't see the future. How can he take the helm when he, the boss, doesn't know how to do it?But now that he heard Jia Hongjian's suggestion, it really made him feel relaxed!In this way, in the future, professionals like Jia Hongjian and others will suggest that he only need to play the "leading role of party members" and concentrate on management!In fact, what he likes the most is to lead the people below to work together and charge together!

At this time, Jia Hongjian was enjoying Zong Qinghou's gratitude while signing the contract with Zong Qinghou, and at the same time secretly proud of himself.He was indeed playing cheap again. He just said in advance the route that people, wow, haha, would have chosen intentionally or unintentionally in later generations to focus on the urban and rural markets!Originally, wow haha, in the course of historical development, because there has been no change in personnel, the middle and high-level people are basically the group of people who followed Zong Qinghou to start a business. This also shows from the side that everyone has no foundation-a good foundation. Can you work in a small collective enterprise like a school-run factory?

Because everyone has no cultural foundation, and Zong Qinghou doesn’t like to spend too much money to find advertising companies to help out with creative ideas. This method of saving money forced them to wow haha ​​to think about creative advertising, so even at the beginning of the 21st century In the past few years, wahhaha's advertisements were basically all kinds of "soil" advertisements before Wang Leehong, Li and other stars were endorsed. *This kind of advertisement has created an effect, that is, it can cover the towns and rural markets that Taiwanese companies, foreign companies, etc. do not want to occupy, and these advertisements can also be understood by ordinary people in those places.So in the end wow haha ​​unconsciously became the pattern of the main market in towns and villages!

In fact, at this point, Wahaha and Sun God are like a pair of good friends-the two are completely opposite.At the beginning, the sun god was looking for high-achieving students. Wahaha was all kinds of local potential.Later, the various art advertisements of the Sun God, wow haha, are all kinds of old-fashioned advertisements.Later, the Sun God, like the Kuomintang, was willing to occupy various large and medium-sized cities, and Wahaha occupied the urban and rural markets, and even around 2010, Wahaha was for special A-level cities such as Beiguang.Those who are still a little timid dare not enter - what kind of coke is it? Is it sold in the countryside? Will someone buy that stuff?

But it is such a pair of good friends. In 93, the annual turnover of the Sun God was 13 billion yuan. Wow, only one third of it can be said to be thrown out by the Sun God.But in 2000, Wahaha's annual sales reached an astonishing level of 50 billion yuan, and at that time, what about Sun God?I was basically thrown away dozens of streets by wow haha...

"Eh? Hung-chien? You don't mind being called that? Can you talk to Uncle Zong about the future direction?" Zong Qinghou signed the contract provided by Jia Hongjian's family.He turned his head and asked Jia Hongjian curiously.In fact, he was quite calm when he was in business, even before the market for things like Ping An Oral Liquid.Just set your own stop loss point - if the market has not risen after exceeding a certain amount of investment, then you will cut off your wrists and never let half-dead products drag down the entire company. [] But now facing Jia Hongjian, a business genius who seems to know everything, he is as curious as an eight-year-old boy!

"Well... I think the main direction of our wow haha ​​should be like this - as far as our company is concerned, our core backbone employees and even all high and middle-level managers worked hard with Uncle Zong back then. Everyone is a brother. Sister, so many things that other companies have are not in our Wahaha (). This feature allows us to reduce the cost of producing a thing very well. After all, what Uncle Zong said to be the most grassroots factory team leader, etc. If the key employees subconsciously use it as the standard all day long, it will be impossible if the management cost and production cost are not low! So the profit margin of our wahha fruit nai is actually quite high, right?"

Jia Hongjian's words directly made Zong Qinghou a little proud, yes wow haha, as expected, Nai is such a product! "At the same time. Because all the managers of our wow haha ​​are ordinary people, there are not so many weird dogmatic ideas of foreign turtles. Our business is to pay attention to you taking care of me and I take care of you. I believe that Uncle Zong is also willing to maintain the same relationship with the dealers. A long-term good cooperative relationship?" "Yes! I am not a person who has changed and I am not afraid of you laughing haha ​​I and the dealers are just like brothers. If the market has increased our costs due to inflation and other reasons, but the previous sales The price set in the contract is relatively low. Our dealers can pay more for the goods so that we don’t lose too much. Similarly, when selling products, if the price in the contract is high but the market price at that time is low, then We will also return part of the money to the dealers, everyone is at risk and no one takes advantage of the other..."

Although what Zong Qinghou said made people feel a little silly, but Jia Hongjian knew who was really stupid these days—if the dealer dared to take advantage once, hehe, there would be a chance to cooperate with him next time?This model is also what Jia Hongjian himself often likes to use. In Jia Hongjian's words, this is the most Chinese-friendly business method! "Well, I very much agree with Uncle Zong's approach. In this way, we have a very good relationship with dealers and we can cooperate for a long time. In this way, our channel costs can actually be much lower than others... because everyone is a long-term cooperative dealer and knows that Wahaha, the products are trustworthy and they don’t deliberately transfer the risk to our manufacturers, so the payment is returned in a timely manner, and even all kinds of messy expenses can be reduced... What can Uncle Zong do like this? As a result of the same product with the same quality, our price from the inside to the outside can be lower than the other party!"

Zong Qinghou just heard this and suddenly felt that he was about to learn something... The same product with the same quality and price can be lower than the other party... But no matter how much he thought about it, he couldn't figure out what he had learned in his head! "So why do we rush ahead to test what the market can accept? We can make products that we can make first and let small and medium-sized enterprises help us explore the way. After they have cultivated a consumer group, we can use our scale advantages and cost advantages. As well as channel advantages, spread our products across the country, and then directly occupy and crush the market in prefecture-level cities and below with the bombardment of TV advertisements in large quantities, so that we have an extra basic disk ()! I think our operating regulations are haha It should be like this - it’s best not to make the products that we are working on, because the profit has been suppressed by us to the minimum, we just rely on volume! And our basic market is the largest! All the product lines that we have given up on, other people It’s best not to do it because it has basically been wiped out and there is no profit scum..."

"Okay!" Zong Qinghou jumped up excitedly at this moment!Like Wahaha, Zong Qinghou, who has been in a period of confusion recently, felt that the child had found a mother and found the way to the future when he heard Jia Hongjian's words!With Jia Hongjian's plan, it's like seeing the sun in the mist and not panic at all!

In fact, what Jia Hongjian said at this time is still what he will do in the future, and it is because of these various details that even if Wahaha crushes small and medium-sized companies, others will not say anything strange.Unlike the Penguin company of later generations, the reason why the various "cottages" of the Penguin company are scolded is because Penguin finally relies on QQ's customer base and QQ's stickiness no matter what product it is!To put it bluntly, it means holding a group of customers in your hands and constantly imitating other people's products to send to this group of customers-this group of customers may be attracted by other people's products!

On time wow haha ​​is not the same wow haha ​​there is no die-hard consumer group, even if it imitates other people's products, wow haha ​​when launching similar things, it has to be promoted little by little from scratch to attract consumers!So even if small and medium-sized manufacturers are very upset, they also know that this is the difference between small and medium-sized enterprises and large enterprises. The competition between the two is like this.But Penguin is different. Penguin Factory is simply a hooligan!

"By the way, Uncle Zong, I found that our wahhaha recent product line is a bit confused? I don't know what to develop after fruit milk?" Jia Hongjian said with a wicked smile at this time. "How about we develop a tea drink? When I was in Japan, I often saw people drinking tea drinks on the streets. After all, the calcium in the blood will be neutralized by carbonic acid after the carbonated drink is absorbed, so it is easy for people to lack calcium. Chinese people will definitely love to drink things like tea to make it healthier!" (To be continued. You are welcome to come to the starting point to vote for recommendations and monthly tickets. Your support is my biggest motivation.)