Coquettish Rebirth

When Jia Hongjian returned to Shanghai, in addition to meeting Spielberg, there was another thing to deal with first, which was the bidding of TV commercial time.After the broadcast on China Satellite TV, basically the advertisements were rounded up, but this kind of rounding up is a kind of internal digestion.For example, Shanda Company, an affiliated company of Huaxia Hi-Tech, and the advertisements for electric bicycles and copiers of various joint venture state-owned factories in Shanda Company were broadcast on Huaxia Satellite TV.Of course, as an old relationship, Changhong also spent a little money on advertising.At this moment, China Satellite TV does not have any data such as ratings to prove its strength, so now customers who come to the door and actively want to buy advertising time, the asking price is really not good-basically the price of 50-60 advertising subscriptions per month.

Although the price of this advertisement is much higher than that of many domestic provincial-level stations with a monthly subscription of 30 yuan, which broadcasts more than 10 times a day and guarantees that there will be one in prime time, but to be honest, it is still far from Jia Hongjian’s psychological price. a lot of.He is not worried about not being able to sell it now, but because the price is not high enough!What he wants is 30 yuan for a 50-second broadcast every day during prime time for one month!Without the support of ratings data, customers would never agree to such a price—if Jia Hongjian could show in black and white the ratings of 100 out of 80 households watching the "Chinese Singer Professional League" in front of them , then the asking price to 50 may be really good!

Therefore, under such circumstances, Jia Hongjian chose the strategy of not lowering the price. He would rather give the cheaper advertising time to his Huaxia Hi-Tech faction company first, and not give it to others!And on the other hand.Jia Hongjian actually had one more thing to do when he returned to Shanghai, and that was the people from Rolling Stone and Fenghua Records proposed to hold a meeting.Jia Hongjian had a little idea of ​​what the meeting they wanted to hold, but he wasn't too clear about the details.

After returning to Shanghai, after meeting with Duan Zhongyi brothers and Peng Guohua and others, the group first chatted about the weather conditions for a while, and then quickly.Duan Zhongyi said: "Mr. Jia, before you mentioned that the cheap and genuine strategy on the mainland should be the strategy, but we have studied it here. I think there will be more problems in the implementation-for example, in case The album from the mainland was smuggled to Hong Kong and Taiwan, what should I do?"

Jia Hongjian thought about this question for a while.I think there is a logical loophole in this - "How would those unscrupulous merchants sell these smuggled records?" , but if you want to buy pirated copies, you can always buy them. Why do people spend money to buy them in mainland China and then ship them back to Hong Kong and Taiwan for sale? Wouldn’t it be good to just make pirated copies with almost zero cost?”

"Eh..." Duan Zhongyi was suddenly speechless.Indeed, if it is an area with relatively good piracy control, then this kind of smuggled album will not be sold. If the control of piracy is not very good, it will be fine for people to sell pirated discs directly. Why bother? smuggling?

"Okay, is there any more questions?" Jia Hongjian asked, he thought the people from the two record companies.Shouldn't he just call him back just to ask such a mentally handicapped question?Sure enough, at this time, Peng Guohua said, "Mr. Jia, we were thinking, didn't you say cheap and genuine, but our company really didn't have a model of cheap and genuine before. And it has never been done in foreign countries before. There has never been a model of cheap and genuine, so there are many people in the company who cannot accept this concept. You also know that they are always people from the bottom. If they understand, they will not be the people from the bottom. Will be able to enter this meeting room. Although Lao Duan and I have explained a lot, but later found that the resistance of the force of habit is still relatively large, and finally we came up with a method, why not let us release a few classic albums of popular songs , try to release it at a low price and see the market response?"

"Oh... the people below the company are very resistant to understanding this model?" Jia Hongjian looked thoughtfully at Peng Guohua and Duan Zhongyi, and saw that they both nodded sincerely.Fart!Is it true that Jia Hongjian is a three-year-old child?As soon as he heard this, he knew at that time that it was not the people below the company who had doubts about the cheap and genuine model, but the company's top executives like Duan Zhongyi and Peng Guohua had doubts!

The people under the company have doubts, they will have such a great energy to express their opposition directly to the sky?Even if all the staff members have opinions, if Zhong Yi and Peng Guohua say a word, if they don't understand, don't they still have to work obediently?Duan Zhongyi and Peng Guohua were able to call Jia Hongjian back to express their distrust in this way, it can only be the distrust of the higher-ups themselves!However, Jia Hongjian did not get angry or anything. Anyway, Duan Zhongyi and others have worked hard in the record industry for more than ten years. They are all senior masters in the industry. Jia Hongjian ran over to buy it, and then pointed out that there is a way that people have to believe?After all, they were not from Huaxia Hi-Tech before, and they had never seen all kinds of magical things about Jia Hongjian.

Therefore, Jia Hongjian decided to show them the correctness of the cheap genuine one in front of them!How can this cheap genuine version be correct?For example, under the impact of the Internet and unscrupulous destructive development by industry insiders, China's domestic stand-alone game market has basically collapsed. You should be entangled in how much your own intellectual property should be to respect knowledge, but to compete with pirates for the market!In other words, if you can earn a little bit, it is pretty good if you can earn a little bit!

Why do most Chinese game companies in later generations make online games?Is it because online games are not easy to pirate?However, the dead Chinese stand-alone games are still alive. Before 2012, any stand-alone games such as "Gu Jian Qi Tan" appeared, and they basically followed the cheap and genuine route-such as Say 48 yuan or 78 yuan for a cheap genuine version, and then there is a so-called deluxe version of 228 yuan, a limited edition with a lot of small things for free.The company that published "Gu Jian Qi Tan" is a new company, and it relies on this single-player game to sell genuine copies, isn't it also doing well?

Just like in the cheap genuine industry, Ogilvy Electronics, a very well-known company in China, was founded in 96. It has been acting as an agent of foreign games for many years, and it has produced cheap genuine versions, such as the 28 yuan original version of "Warcraft 3" Plus 48 yuan of "Warcraft - Frozen Throne" and the like, such a purely cheap genuine agent company can have sales of 5000 million yuan a year!You must know that there are far fewer game fans in China who can buy legitimate games than music fans who can buy legitimate music!

Even under the competition of the Internet in later generations, this Ogilvy can sell 5000 million genuine copies a year. In this era, DreamWorks Music under Jia Hongjian will always sell 5 million a year, 1 million is always OK?And unlike Ogilvy & Mather, there is basically no need to pay any fees to the original copyright owner for the 5000 million yuan. Basically, after excluding a little packaging material fee that is almost zero, it will be parted internally!And this 2010 million annual sales is simply the most conservative statistics, even if it is 1.8 million this year, it is not a shame for the record company!5 million a year, 3000 billion in ten years!What is this concept?Even if it is shared with singers, songwriters, etc., the company can still guarantee [-] to [-] million a year. Doesn't this mean that it will earn n Rolling Stones a year?You must know that even in [-], the paid-in capital of Rolling Stone was only [-] million NT dollars, divided by the exchange rate of [-], that is, more than [-] million RMB!

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