The wealthy entrepreneur: I want to support millions of employees!.

Chapter 1018 Internal Stiff Thinking! Asset-Light Model and Privatization!

On Wednesday, Su Yang held an online meeting with executives from Gaoxing Retail and Jiancheng Investment. He also brought Bao Guanbin, general manager of Shanghai Xinghuo Media, to join the meeting!
This person who managed to hold the position of general manager of Xinghuo Media's subsidiary in Shanghai must have some real skills!

The main topic of discussion was the open letter to the employees.

Su Yang's requirements were that the open letter should demonstrate the company's senior management's emphasis on the welfare of grassroots employees, the company's determination to combat internal corruption and mismanagement, the company's commitment to improving services and providing high-quality products, and the possibility of restoring employees' confidence in the company!

To be honest, this is still very difficult!
In the video, Chen Hao asked, "Chairman, what's your focus?"

Su Yang thought for a moment and said, "Let's restore the employees' confidence in the company!"

Chen Hao hesitated for a moment and said, "Since this is an internal open letter, then remove the determination to improve service and provide high-quality goods! Including this part might have the opposite effect!"

Su Yang asked curiously, "How so?"

Chen Hao cleared his throat and said in a low voice, "Improving service... the staff below might think that they're going to be messed with again!"

"Uh... is that possible?"

Su Yang looked at the other executives.

Wu Herong nodded: "Possibly!"

Zhang Shuming nodded: "It's quite possible!"

Su Yang leaned back in his chair and sighed, "It seems like that's really possible!"

"Ok!"

Seeing that everyone was somewhat silent, Su Yang asked again, "How about giving them a raise? Would that give them more confidence in the company? Let them see my sincerity as their boss!"

"With so many employees, raising salaries won't be easy!" Chang Jianfeng said uncertainly. "Is the boss trying to boost the morale of the lower-level employees?"

"Hmm!" Su Yang nodded. "How about a small raise, like a hundred yuan for everyone?"

This matter is very important to Su Yang, as the monthly salary refunds depend on the loyalty and contributions of his employees!

Hua Jing said in a low voice, "That's an annual expense of 1.2 million, enough to wipe out half a year's profits!"

Su Yang nodded: "I know, but the company has been laying off employees, cutting salaries, and reducing benefits for years. I think even a small raise would give employees hope!"

Hua Jing: "Chairman, you must be cautious!"

Bao Guanbin from Xinghuo Media said from the side, "I think if the boss is confident in running the supermarket well, adding a hundred yuan is indeed acceptable. If handled well, we can consider getting on the trending topics list last time. I think Darun Supermarket is too low-key on the Internet and can't compare with Minghui Supermarket. This is not good for our online business!"

Wu Herong raised an eyebrow... This is "us"?

When was Xinghuo Media merged into the company? How come he doesn't know?
Su Yang looked at Bao Guanbin: "Mr. Bao, what do you say?"

"I think an open letter should be sincere and humble, and it should be frank with the employees about the difficulties, challenges, and losses the company has faced in recent years!"

Seeing that Su Yang did not interrupt, Bao Guanbin continued:
"Anyway, we need to make it seem as much as possible that this 100 yuan raise is the maximum the company can do right now... Many supermarkets are cutting costs and laying off staff right now, so this move by the company is very newsworthy and could easily go viral!"

"Hmm!" Su Yang nodded. "Anything else?"

"The open letter needs to make employees feel the company's sincerity. After it goes viral, it may gain recognition from netizens and show the outside world that a new era for Gaoxing Retail has arrived, and things may be different!" Bao Guanbin said. "Recently, Minghui Supermarket has been trying to ride on the coattails of Donglai Supermarket, which has increased its brand awareness by a lot. We are now doing online business, and what we lack is brand awareness... I think RT-Mart still lacks an internet mindset. Its supermarkets are already spread all over the country, and it is also doing instant retail. What it lacks now is brand awareness and popularity!"

Su Yang fell silent, then looked at the abilities of the executives present. Bao Guanbin's words made a lot of sense!
However, Bao Guanbin may not be very clear about the internal situation of RT-Mart!
This company has been around for over 20 years, and its management team is almost entirely composed of people from the traditional supermarket industry!

They're either out of touch with the times, or they know the truth but don't want to change! They're still hoping to rest on their laurels and collect money!

"President Chang, President Wu, I may be saying something a little harsh!" Bao Guanbin said with a smile, "I just feel that Darun Supermarket's development direction is somewhat wavering, still limited by the mindset of traditional supermarkets!"

Chang Jianfeng nodded: "I think what you said makes a lot of sense!"

Wu Herong also said, "We do have a problem!"

The two of them readily admitted it!
"So, Mr. Bao, what are your thoughts on the internet?" Su Yang asked Bao Guanbin. "Something that can help the company quickly increase its brand awareness!"

"There are three strategies: superior, middle, and inferior!"

"Uh……"

Su Yang rubbed his forehead, feeling that this guy had been reading too much Romance of the Three Kingdoms!
What is the best course of action?

"With the boss personally endorsing Darun Supermarket, coupled with the reputation and public goodwill accumulated by Jiuxiang Catering and Jiuxiang Food, it is conservatively estimated that this can save the company 2 billion yuan in marketing expenses every year!"

"Personality cult is unacceptable! We can't link the company too closely to one person!" Su Yang casually refused. "What about a middle-ground solution?"

It's better to let him die than to keep him constantly in the public eye and under media scrutiny!

"It was emphasized that Jiuxiang Catering and Jiuxiang Food are sister companies of Darun Supermarket. As Darun Supermarket develops, their welfare benefits will definitely be improved accordingly..."

"That's a good idea!" Su Yang nodded. "What about the worst option?"

“Let’s release the open letter!” Bao Guanbin said. “The open letter will generate buzz online and show everyone the sincerity of the new management team… or we could ride the coattails of Donglai Supermarket’s popularity, but that would raise expectations too high and risk backfiring!”

Su Yang thought for a moment and said, "Then let's use both the middle and the worst strategies together!"

"Good boss!"

Bao Guanbin wasn't surprised at all. If the boss wanted to be the spokesperson, he would have stepped forward long ago!

Do you have any additional reports?

Perhaps it was Bao Guanbin who livened up the atmosphere, making everyone more willing to speak.

Wu Herong also said, "Chairman, the open letter should also declare that our cooperation with Alibaba is continuing. This internet giant can also increase employees' sense of security!"

"That makes sense. Let's write an open letter first, and then discuss the specific amount later!"

Then the meeting moved on to the next topic. Chen Hao proposed that Gaoxing Retail should start to divest many of its heavy assets, such as properties, and adopt a light-asset operation model. Other executives agreed, and Su Yang also agreed!

Selling off some of the heavy assets that have no room for appreciation is indeed a good idea, as the company is still short of cash.

Moreover, population decline is a major trend, and high-end retail assets are not necessarily all located in big cities!
If a company has ample cash reserves, the transformation process will be much easier!

Towards the end of the meeting, Su Yang asked Hua Jing to come up with a plan to see how much funding would be needed to privatize Gaoxing Retail!
The executives were quite surprised after hearing this. Su Yang explained helplessly, "Being a listed company is a bit troublesome! Many decisions require announcements, and the annual compliance review costs tens of millions. Moreover, our stock price is too low. I'm just looking at the possibility of privatization. It's not that we necessarily have to privatize!"

Although he is now the chairman and holds an overwhelming majority of shares, giving him absolute power, he still feels constrained!

Of course, he wasn't insistent on it. Listed companies also have their advantages, at least in terms of easier financing and advertising effects. It wouldn't be bad to try it out... He just wanted to know another possibility!
"Good boss!"

Hua Jing nodded; this was her specialty!

(End of this chapter)