I really don't want to be the top streamer anymore

Chapter 348 The lethality of the cook Su Zhi
"It feels like most of the people here are here for Xu Kong."

At this moment at the investment promotion meeting, a senior first-line director spoke up.

Although there are quite a few related film and television dramas at Penguin Video’s third quarter investment promotion conference.

It is almost the largest number among all major platforms during the same period, and the number and scale of various brand companies present are not small.

But as for the two new dramas that have just been launched for promotion, almost no one is interested.

This is obviously not right.

But it is easy to guess that everyone is obviously waiting for Xu Kong's new drama.

These brand businessmen are all very smart. Although the annual advertising and promotion expenses are huge, they are not fools.

What matters is the effective conversion rate and the communication effect in terms of popularity.

It is obvious that Xu Kong's drama is indeed the best choice in many people's minds.

After all, Xu Kong’s drama “The Beginning” just became a hit some time ago, and his own traffic and popularity are now far ahead in the domestic entertainment industry.

Xu Kong’s current commercial value is really too high.

……

"I guess the copyright fee offered by Penguin will not be low."

"But in terms of the investment effect, Penguin Video has fully earned back the advertising fees alone."

Some film and television company executives couldn't help but feel envious at this moment.

However, they obviously didn't know that Xu Kong's new drama was under a profit-sharing contract.

And he took the lion's share.

Otherwise, although Xu Kong would come for this advertising and investment promotion, he might not be as hard-working as he is now.

After all, the copyright fees have been received. As a director and producer, he certainly wants his new drama to be a hit.

However, that is also a question of investment in the subsequent promotion and marketing stages.

It has nothing to do with the current investment promotion.

If possible, it would be best to have no advertisements, as this would improve the viewing experience for the audience.

……

"The only downside is that Xu Kong didn't play the lead role."

"But with Chen Shuang, the movie emperor, taking the lead, plus various veteran actors, I think the quality and reputation of this drama will definitely not be low."

As for the brands present, Xu Kong’s new drama is still a suspense theme.

And this time Xu Kong is the director and he also wrote the script.

It can almost be said that all the elements are in place. The previous "The Beginning" is still vivid in our minds. Even if it is a gamble, we will definitely bet on Xu Kong's new drama to be a hit.

It can be seen that except for some people who really think that they have too little capital and are not qualified to enter.

Most brands are very interested in Xu Kong's new drama.

……

"Director Xu, I'd like to ask if you're considering using situational dramas or other product placement methods in your new play."

After Xu Kong finished his introduction, the question-and-answer session began.

The person in charge of a well-known mobile phone brand asked at this time.

In fact, Xu Kong had cooperated with this brand before.

However, at that time, Xu Kong was still in Fengqing Entertainment, and was just a newly rising top idol.

The person who was in contact with him was not the one present at the scene at that moment.

"For now, for the sake of the overall viewing experience of the show, I may not consider it for the time being."

The other party is referring to the situational theater implantation.

It's nothing more than using the characters in the drama to shoot some related commercials.

At present, this type of advertising is indeed the most acceptable and memorable type among the audience.

Of course, it is also the most expensive.

The previous "Legend of Sword and Fairy" had a similar implantation method.

Of course, the overall plot length of "Legend of Sword and Fairy" is relatively long, and overall, the plot style is not very serious.

Although the film ruthlessly stabbed the audience in many places, it is true that many plots were relatively light-hearted.

But "The Bad Kids" is indeed different. After all, it is a suspense drama, and it also has some horror atmosphere.

The most important thing is the audience's sense of involvement.

If a villain or a more serious character suddenly starts wearing costumes for advertisements, it will definitely affect the audience's experience of watching the drama.

And the whole series has only twelve episodes. Strictly speaking, even if there are insertions, the number is estimated to be limited.

There is no need to agree to this kind of product placement just for the advertising fees.

……

After hearing Xu Kong's words, the person who asked the question was stunned for a moment.

The main reason is that he originally thought that the decision on this matter should be made by the Penguin Video platform.

Unexpectedly, Xu Kong gave a direct answer.

It seems that Xu Kong has a very high say in this drama, even in terms of advertising on the platform.

……

Zeng Xi did not interrupt, mainly because he also agreed with Xu Kong's ideas.

In addition, in terms of advertising investment, Fengge does have a relatively high say this time.

There's nothing we can do about it, since the other party took 70% of the profits.

On the contrary, when it comes to profit sharing on Penguin Video, it is definitely impossible for them to have full authority over the show like they do for other dramas.

"Mr. Zeng, it seems that the number of brands interested in the new drama "The Bad Kids" is the largest at the moment."

“It is estimated that it is likely to break our previous record.”

After hearing what his subordinates said, Zeng Xi felt quite complicated.

He had guessed before that Xu Kong's new drama would definitely be very popular and have very high commercial value.

But what I didn’t expect was that the estimated advertising fees would probably break the platform’s record.

And this is also due to the length of the entire series.

Otherwise, the advertising costs alone would be an astronomical figure.

But what is different is that the advertising costs for a drama like this are bound to be quite high.

On the contrary, you may not necessarily get very high returns on their platform.

Because of the profit-sharing agreement, most of the money will go into Feng Ge's pocket.

……

This is definitely something Zeng Xi doesn't want to see.

But there is no other way. If I don’t offer such conditions, I probably won’t even be able to get the copyright of Xu Kong’s new drama.

At least because of "The Bad Kids", the scene of their investment promotion conference was unprecedentedly lively.

It also boosted the investment effects of some other dramas.

Overall, the conditions that are set with gritted teeth are definitely correct.

Otherwise, if Tudou Video gets the exclusive broadcasting rights, the investment attraction effect will probably be more significant.

The Penguins will definitely suffer indirect losses as a result.

Because most advertisers have limited advertising budgets each quarter.

If you invest in one platform, you either give up on the other platform or the budget is very low.

There will always be a so-called emphasis.

Although Penguin actually has no shortage of cooperating brands to advertise with.

The number of users and daily active users are all here.

But if Tudou really gets the exclusive broadcasting rights, it will probably not only affect them, but most importantly, it will further accelerate the development speed of Tudou Video.

...Zeng Xi also knew this truth, but it was Qin Xian from Kiwi who contacted him before and told him.

Although the two major platforms are in competition.

But the gap in strength between them is not big.

Kiwi obviously understands that the explosive popularity of "The Beginning" and the users it brought to Tudou Video are the ones who will shake up the current video platform landscape.

So after confirming the news that Xu Kong was going to film a new drama.

Qin Xian had a talk with Zeng Xi.

The main reason is that Kiwi has no way of getting the copyright of the new drama from Xu Kong or Feng Ge.

In comparison, they would rather see Penguin get the copyright.

After all, the number of users of Penguin Video is almost the same as that of Kiwi, and it has entered a bottleneck period.

It is almost impossible to see the rapid growth stage of the past.

In comparison, Tudou Video has a lot of room for improvement.

If the other party is really allowed to develop, it will become a three-way confrontation.

The only market that the other party can swallow up is the markets of Penguin Video and Kiwi.

……

The investment promotion conference ended successfully, but Xu Kong did not return to the capital. Instead, he went to Xingcheng.

Because he also has to attend the mango investment promotion conference.

However, in comparison, Mango TV directly adopts the copyright fee model.

So in fact, the advertising revenue has nothing to do with Xu Kong.

Of course, after all, his relationship with Wu Youxue is there, and as the director of the new drama, he has to participate.

In comparison, there are fewer mango brands here, and many of the types are also different.

However, in terms of advertising fees, it is actually higher than that of video platforms.

And this is because video platforms have developed in the past two years and traditional TV stations have declined.

Otherwise, in the past, for a local TV station like Mango TV, which has the largest number of viewers, the advertising fee for prime time would have been an exaggeratedly high price.

……

This time, "The Bad Kids" will be broadcast on the weekend, just like the previous one.

Logically speaking, during the two days of the weekend, even during the prime time around 8 o'clock, the advertising fees are significantly different from those during normal prime time.

But this time, perhaps it is because of the ratings and success of "The Beginning".

There are many competing brands, and their offers are not low.

It can almost be said that I came here just for Xu Kong's new drama.

Of course, Xu Kong is not very clear about the specific advertising fees.

However, although Mango TV has offered a very high copyright fee, it is definitely still making a profit.

The most important thing is that it has improved the value of the weekend time slot, which was originally a bit useless.

Perhaps it is because of the example of "The Beginning" that the three major TV stations currently include Mango TV.

They have begun to broadcast some TV series on weekends which are not long but of high quality and popularity.

For example, some web dramas that have been broadcast before, especially those with suspense themes, have actually started to be broadcast on satellite TV in recent times.

When Wu Youxue said this, even Xu Kong was a little surprised.

Because in the previous life, "The Beginning" was indeed a web drama, and its first broadcast was not on satellite TV.

This was what he had originally planned, but who knew that the collaboration with Wu Youxue and Mango would bring about such an impact and change.

……

"Let me do it..."

In Xingcheng, in the small house that Xu Kong and Su Zhi bought together, Su Zhi was wearing a cartoon apron at this time.

As for the bottom, it is a simple white short-sleeved shirt.

Of course, if it were on other girls, it might just be a short-sleeved shirt with no special features.

But according to Su Zhi, the other party has strong capital, even if the clothes can be considered loose.

But it can still give people a huge visual impact at the first moment.

Xu Kong came to Xingcheng to participate in Mango's investment promotion this time, and happened to meet Su Zhi who was performing here.

Of course, the two of them had been practicing all the time, although Su Zhi's replies were relatively brief most of the time.

But he would still proactively tell Xu Kong about the specific itinerary and the like.

So Xu Kong would certainly not miss the opportunity to meet.

Strictly speaking, the two of them lived in the same community in Beijing.

But in the past month, there haven't been many opportunities to meet.

Su Zhi also had her own announcements, and Xu Kong was so busy that he had almost no time to go back.

……

On the contrary, Xu Kong hasn't been to the house in Star City for some time. Although there are no major changes in the house, there are a lot more things than before, and it has a more lively feel.

It is likely that Su Zhi chooses to live here every time she comes to Xingcheng.

Su Zhi rarely cooks for herself because of her work.

Compared to Sister Yu, Su Zhi’s cooking skills are definitely not as good as hers.

But the food was indeed not bad, and some of the dishes were quite to Xu Kong's taste.

Of course, at this moment, Xu Kong, sitting on the sofa and looking at Su Zhi's back in the kitchen, really couldn't focus on eating.

Su Zhi's figure was too stimulating for Xu Kong.

Most of the time before, it was okay to wear neutral leather jackets, jeans, etc., at least it wasn’t that obvious.

But as soon as I changed into ordinary home clothes, I felt different.

……

"Hmm~"

Su Zhi, who was cutting ingredients, was frightened by Xu Kong's sudden attack.

But he quickly regained his composure and continued to busy himself with his own affairs at a leisurely pace.

It was obvious that Xu Kong knew more about her body than she did.

With such a sensitive physique, Xu Kong could already feel the obvious wetness through a layer of moisture with just a slight move.

The body began to tremble as well.

Xu Kong was not surprised at all, and had no intention of stopping.

If it were someone else, like Youyou or Mr. Yu, Xu Kong would actually need to give the other person some time to recover.

But Xu Kong was not worried at all because of Su Zhi's endurance which far exceeded that of others, as well as her extraordinary recovery ability, and he would not choose to hold back.

……

Thanks to Xu Kong's efforts, many obstacles facing Su Zhi at this time were removed one by one.

Of course, after all, Su Zhi was still cooking, so an apron was essential.

So he kept it specifically.

Well, actually, it was because the cook, Su Zhi, was so powerful that it was difficult for him to resist.

Looking from Xu Kong's position behind, the apron strings behind her, from top to bottom, made Su Zhi's smooth, white back, as well as her slender figure and round curves, more obvious.

In addition, although it is impossible to see clearly, you can still get a glimpse of the clues.

The huge gap in the apron shows Su Zhi's strong capital.

Although Xu Kong actually only made some small movements throughout the process and did not launch any actual attack, he could feel from the frequency of the trembling that this was already the fifth time.

Even though she had fought with Xu Kong countless times, Su Zhi's physique was still the same as when they first met.

……

(End of this chapter)