I really don't want to be the top streamer anymore

Chapter 349: The former cooperative brand, the change of attitude now

For me, the trip to Star City is mainly to attend the investment promotion conference held by Mango.

Although he stayed there for about three or four days in total, he and Su Zhi stayed in their own little house most of the time.

It doesn't mean that there was constant gunfire every day.

After all, Su Zhi still has several performances to perform.

In this regard, Xu Kong is still relatively restrained.

Although the process was indeed not pleasant.

The rest of the time, the two of them were just like a couple living together, except for curling up on the sofa watching TV together.

I just take a walk in the small building from time to time after dinner.

Of course, Xu Kong now is not sure whether he would be discovered if he went to a crowded place even with careful disguise.

Therefore, the scope of activities was simply limited to the community downstairs.

……

Mango's investment promotion was successfully completed. In terms of advertising fees alone, it is indeed not as good as the price sold by Penguin Video.

But it also broke Mango TV's previous weekend advertising prices.

In addition, Xu Kong was also noticed by several brands because of his participation in the investment promotion conference.

Or perhaps these people already had similar plans.

Planning to find Xu Kong to be the spokesperson.

In such a situation, it would be difficult for Xu Kong to refuse directly.

In desperation, I met with some of the responsible persons.

I have to say, the prices offered are very exaggerated.

There are almost no bids that are less than 100 million.

Of course, many brands would not be willing to let Xu Kong sign for only one year.

Almost all of them start from three years.

At least for now, many people are still very optimistic about Xu Kong's future development.

The main reason is that he is young, and he is not following the path of an idol star. Many people firmly believe that Xu Kong's achievements and popularity will only grow in the future.

……

"I have investigated all of them."

"In fact, they are all quite reliable. Most of these brands have shown great sincerity."

Although he is still in Star City, this does not prevent Xu Kong from asking Zhu Yu to help him decide whether to accept the call or not.

Xu Kong is now Feng Ge’s boss and Zhu Yu’s superior.

But when it comes to things that he doesn't quite understand, Xu Kong won't be stubborn at all.

Apart from some commercial collaborations that he was particularly resistant to, he asked Zhu Yu to help him make decisions on what endorsements he should take or what activities he should participate in.

Of course, Zhu Yu also knew that Xu Kong had a lot of things to do, so in the past year, there was no so-called variety shows or performances.

Even advertising endorsements and the like were almost all rejected.

This has led to many people in the industry saying that Xu Kong is rather disgusted and resistant to taking on advertising.

That's not true.

After all, for Xu Kong, whether in his previous life or after traveling through time, he was actually more accepting of taking some advertisements.

The only question is whether we have enough time now.

Especially some advertisers, when they offer such high endorsement fees, it is not just as simple as asking you to take a poster photo or a few small advertisements.

This includes subsequent new product launches or related activities, and you have to attend them.

Some will even let you be the spokesperson and be responsible for the performances on stage.

For Xu Kong, who may have to film or do other things at any time, it is actually quite troublesome.

……

"So what do you think, Sister Yu?"

The brands Xu Kong saw here were all pretty famous.

Otherwise, it would certainly be unlikely to offer such a high endorsement fee.

The probability is still quite outrageous and there is unlikely to be any problem.

But the key now is that Xu Kong cannot accept all of them, or it is still a problem whether to accept them or not.

“Three years is indeed too long.”

"But the price they offer is really high, almost unique in the industry."

Zhu Yu is of course very clear that Xu Kong is indeed a unique existence in the entire domestic entertainment industry.

Taking into account the fame, reputation and data of his works, popularity, etc., it can be said that there is really no rival.

Some of the so-called superstars in the past can be compared with Xu Kong, and even surpass him during their peak periods.

Many of them have actually begun to go downhill, although they are certainly not outdated.

But in all aspects, it is difficult to compare with the current Xu Kong.

To be more precise, the era of these former top domestic superstars has long passed.

This is the same as the golden age of Hong Kong during its heyday.

Even though many former superstars are still active in the public eye, and in terms of popularity, there is almost no such thing as being out of date, Xu Kong is definitely not able to compare with their decades of accumulation.

However, in this era, the overall level of discussion among these people cannot catch up with Xu Kong, a young junior who lacks martial ethics.

……

"My suggestion is that you can take ..."

In the end, Zhu Yu's idea was to let Xu Kong only accept advertising for one brand.

Of course, as for which one it is, it will be the mobile phone brand that offers the highest bid.

For the same three years, they offered a three-year endorsement fee of 2.5 million.

Moreover, for most activities, there is no mandatory requirement to participate. At most, you can just record a video, and you don’t have to be present in person.

The only thing you have to attend may be the other party’s annual and largest new product launch conference.

It is worth mentioning that Huayi is the high-end clothing brand that Xu Kong once attached great importance to and even allowed him to be recognized as a new top star.

Also came to find Xu Kong.

When he was at Fengqing Entertainment, Xu Kong had signed a relevant contract with the other party.

Although the other party's attitude was quite good at the beginning.

The overall cooperation was pleasant.

But for them, this endorsement for Xu Kong is indeed a luxury.

Some people even said that they were only willing to give the relevant endorsement for one year.

The issue here is not about endorsement fees, but whether Xu Kong, as a star, fits the identity and positioning of their brand.

……

But back to the present, the cooperation between Huayi and Xu Kong had been terminated long ago.

Xu Kong also knew that the other party had come to him several times in a row to seek so-called contract renewal and cooperation.

Of course, the price has become several times what it was before, and the conditions are completely different.

It is not as strict as before. Xu Kong has to wear clothes of their brand wherever he goes. And the clothes are not given to Xu Kong. They have to be taken back after he wears them.

Of course, even so, high-end luxury brands like Huayi are still the kind that many celebrities are eager to work with but are unable to get.

Even many third- and fourth-tier artists buy their clothes at their own expense for the sake of so-called status and face.

However, Xu Kong still turned down the opportunity to cooperate with the other party.

Huayi does not seem to be short of so-called spokespersons. Even if the fees are lower, there are still many first-line artists willing to cooperate.

So the previous few times, they were just brief contacts, and after Xu Kong asked Zhu Yu to reject them, there was no follow-up.

Who knew that this time, there would be a feeling of not giving in.

Although they did not advertise at this mango investment conference.

But he set his sights on Xu Kong.

The person in charge on the other side was a bit too positive. …

"I'm sorry, I still can't accept it due to various reasons."

Xu Kong didn't want to talk more either. In fact, he had not originally planned to come out and meet the people from Huayi.

Who knew that the power over there was so great that they actually found Wu Youxue.

But we can also guess something since the other party is able to come to participate in Mango's investment promotion conference.

The two sides probably had a lot of in-depth cooperation before.

The person who came this time was not the middle-aged woman from that year. At that time, the other party wanted to meet Xu Kong alone.

Xu Kong knew very well what the specific idea was.

Of course I would just find a way to decline it politely.

This time, he turned into a middle-aged man with an elegant temperament.

Judging from the way he was dressed, he looked like an elite male executive.

I guess his status within Huayi is not low.

……

"Teacher Xu Kong, are you really not going to consider it again?"

"It's the endorsement fee, or the specific contract or something that I'm not satisfied with."

"We can talk about this anytime."

The attitude of this Huayi senior executive named Mu Zhe was still very sincere.

However, for Xu Kong, it is not a question of endorsement fees or related conditions.

Since the other party was so persistent, Xu Kong simply made his point clear.

"It's just that the Huayi brand is not really suitable for my future career plans."

Xu Kong answered truthfully.

Of course, for many domestic celebrities, or in any industry such as the entertainment industry.

These high-end luxury brands are definitely high-quality endorsements.

While there will be almost no problems, it is also convenient to improve the artist's so-called level.

If it was before, Xu Kong would definitely think that it wouldn’t be a big problem.

But now, he no longer needs the endorsements of these so-called high-end brands to prove his commercial value or status.

Having developed to his current point, what he needs more is the so-called national popularity.

So in comparison, brands that are more accessible to the public or more approachable to the people are the best choices.

To put it bluntly, high-end dresses and the like are a bit too out of touch with the masses.

This is not because Xu Kong is being overly pretentious, or thinking about establishing a personal image or something.

Purely in terms of career planning, Xu Kong believes that this is a more suitable development path.

……

"I understand……"

Mu Zhe is not a fool either.

When Xu Kong said it was not because of money or a specific endorsement contract.

He guessed some of it.

Their brand does not lack so-called spokespersons.

Almost as long as we want, more than 99% of the domestic artists can be invited.

Moreover, many of them are of the type that can make the other party lower their own value.

The only one is people like Xu Kong, whose brand is luxury and high-end, so it is not so easy to negotiate with them.

……

"In that case, we can only wait for an opportunity in the future."

Mu Zhe didn't seem too angry, instead he replied with a smile.

"But next month, we have a charity party here, and we would like to invite you, Mr. Xu Kong, to attend..."

Mu Zhe turned around, put aside the so-called endorsement cooperation, and started talking about another matter.

Huayi’s charity gala is quite well-known in the circle and even on the Internet.

Although the main invitees are celebrities, not just any artist can participate. The lineup and scale of the invited stars are among the best in the country.

Apart from the official Spring Festival Gala, it can be said that it is even more exaggerated than many local TV stations' New Year's Eve parties.

Of course, in fact, it is still a brand promotion strategy of Huayi overall.

In addition, some of the reasons may be to show off one's own brand's connections and influence in the entertainment industry.

At the same time, it is also an opportunity for many people in the circle to communicate and cooperate with each other and expand their network.

However, regardless of the deeds, at least the amount of charity raised every year is still quite a lot.

It has indeed launched some pretty good charity projects.

……

"I'm not sure I have the time..."

"But since you, Mr. Mu, have invited me, I am definitely willing to contribute."

Xu Kong spoke.

Next month, there is a high probability that "The Hidden Corner" will also be broadcast, followed by the recording of the first episode of "The King of Masked Singer".

For Xu Kong, he might not have the time to attend.

The main reason is that for Xu Kong, there is not much meaning in going to the scene of this kind of thing.

He really doesn't need to seek cooperation or expand his network now. Fengge has already got on the right track, and he just needs to develop step by step from now on.

And Feng Ge also has some independent charity projects.

Although it was initiated by Song Fuquan very early on, he has been persisting in doing it over the years.

In addition to the grants from Fengge’s company accounts, the funding also comes from donations from some internal employees and artists.

In this regard, although Xu Kong does not consider himself a so-called good man, from his last life to now, it was indeed the company and the agent who suggested it at the beginning, the so-called more insurance.

But after participating in some related poverty alleviation charity projects, he has always had the habit of donating part of his income over the years.

Although the number is not very large, it is still a lot when accumulated.

Of course, Xu Kong never thought of using these for publicity.

In the last life, it was completely impossible to save the situation, and there is no need to do so in this life.

……

"We still hope that Teacher Xu Kong can come. It would be even better if he can perform on stage..."

Muzhe spoke up.

But it is not moral kidnapping.

After all, this kind of thing is completely public welfare in nature, although the purpose of many people participating may be to seek the so-called opportunity to increase their own network.

But as the organizer, there is really no reason for them to interfere in other aspects except for the invitation.

Including donations or other things after the party.

“If I have time, I will definitely go.”

Xu Kong said with a calm expression.

Of course it is impossible to agree to it directly.

He actually didn't really want to go.

The main thing is that although it is a charity event, Huayi’s charity gala is indeed not that pure.

Just donate money, there is no need to go to the scene in person.

Apart from that, of course Xu Kong himself wasn’t sure if he could spare that much time.

……

(End of this chapter)