Our Rise Era

Chapter 238: Burning money! Burning money! Burning money like crazy!

"us……"

“Do we need to spend more money?”

"burn!"

“How much do you want to burn?”

"It costs at least one million a day..."

"Fuck! With so much money, why do we have to do this? We don't have to fight each other..."

"..."

9 month 6 day.

【Extreme Speed ​​Takeaway】Magic City Headquarters.

Ding Rong saw Vice President Zheng Pei breathing heavily and walking into the office with a bunch of documents.

Data shows...

It's been two months.

They spent nearly 40 million RMB on market expansion...

The average daily expenditure on market expansion has exceeded one million...

……

Zheng Pei is Ding Rong's roommate.

The two of them worked on the [Extreme Speed ​​Takeaway] project together. At first, Zheng Pei only wanted to do campus takeaway and make some money, and he didn't have any ambitions at all.

but……

No one expected that when [Extreme Takeaway] received Mr. Zhang’s first investment...

His entire worldview was turned upside down!
Zhang Yang invested 100 million in the [takeaway project] in one go!

then……

Zhang Yang told them that the 100 million must be spent within four months!
Moreover, it can only be used for various market expansions for takeout, and we need to create more takeout brands, the more the better.

more importantly……

We are going to fight against our own food delivery platforms!

What does fighting mean?
It's a melee, it's a fight for the market, you use this tactic today, I use that tactic tomorrow, it's a fight for people, for land, for everything!
……

Zheng Pei initially thought Zhang Yang was crazy!

Oh shit!

Hitting yourself, if this isn't madness, then what is?
Spend money?

During these two months.

Zhang Yang calls them almost every day!
“How much did you spend today?”

"Not enough, not enough, throw more money, don't be afraid, I have plenty of money, throw money, give subsidies, learn how [Wheat Mall] does it, and you do the same!"

"That's right! Don't be afraid of anything, just do it!"

"..."

There is only one purpose for calling them every day!
That's spending money...

Whether you are posting small advertisements, shouting at the entrance of a university, at a subway station, handing out flyers on the street, or selling advertisements on the Internet...

As long as you spend money and attract users for the entire [takeout] system, it’s fine…

Watching nearly a million dollars being burned every day...

Zheng Pei felt like his heart was bleeding. He suffered from insomnia for whole nights. After finally falling asleep, he would often wake up from his sleep. After waking up, he once wondered if he was helping Mr. Zhang launder money.

Yes!

He had never seen such a boss before!

Find another way to waste money!
Seeing Zheng Pei's haggard appearance, Ding Rong took a deep breath and pressed the information.

The information is all user data of their own brand...

These users are data that we have acquired by spending money.

Close to more than 20 food delivery brand platforms...

Everyone is trying to grab the market!

……

In fact, he was also very uneasy these days...

Even when I got the first round of A-round investment of 5000 million, my hands were shaking when I signed!

"Listen to Mr. Zhang. We still have 20 million. Mr. Zhang asked us to spend 100 million in four months. We haven't spent 50 million in two months... Go contact the TV station for advertising... Spend it now..."

"But, this money..."

"It must be spent! And it must be spent according to the requirements!"

"Old Ding, I think I might be going crazy. If it's not me who is crazy, then it's Mr. Zhang who is crazy, or it's the whole world that is crazy!"

"..."

Ding Rong waved his hand.

Let Zheng Pei leave the office.

After Zheng Pei left the office, Ding Rong's calm expression gradually began to show a hint of uneasiness.

He felt like he was caught in a vortex of capital, and this vortex seemed endless, as if it would swallow him up at any time and anywhere.

This is more like a capital game...

He is like a tool, helping others to burn money!

……

Just then, the door opened.

"boss Zhang!"

Ding Rong stood up immediately and looked at Zhang Yang.

"How much money has been burned?"

"More than 40 million in two months..."

"More than 5000 million is not enough. I will give you another million. Starting from September, you must spend it all..."

"Mr. Zhang, this..."

"signature!"

Ding Rong watched as Zhang Yang handed him a contract.

Ding Rong picked up the contract with trembling hands, looked at it for a long time, and after confirming that there were no problems, he signed with trembling fingers.

Not long after signing, he saw Zhang Yang quickly asked the finance department to transfer 50 million yuan, and then he looked at the 60 million yuan in the account...

"This month..." Ding Rong swallowed, his mind went blank, and an unspeakable sense of fear and uneasiness shook his heart.

"In September, all this money will be spent! Also, Mr. Chen will allocate 1.5 million to your other brands, and we will cooperate to spend it in September. In October, the two of us plan to spend another 4 million in the market! From now on, one million a day is not enough, spend more than 200 million a day, understand! Don't be afraid of not having money, and don't be afraid of not being able to play this capital game. As long as the number of users of major food delivery apps increases, all we need to do is ignite it!"

"..."

Zhang Yang's words made Ding Rong's brain buzz.

He knew exactly what Zhang Yang was going to do next, but as a young man who had just graduated from university two years ago...

He had never encountered such a terrifying battle...

"Boss Ding?"

"Mr. Zhang, I, I..."

"Mr. Ding, if you want to make money, you must learn to spend money, and learn to spend money reasonably. You must be bold, and the projects you spend money on must be unique. You must treat your customers as God and spend money on them. Remember, the future history of the Internet will punish those companies that dare not spend money..."

Zhang Yang patted Ding Rong on the shoulder, pushed up his glasses, and said in a very gentle voice: "I have signed a strategic cooperation agreement with Xunteng Technology. When the time comes, Speed ​​Takeout will attract new projects WeChat and Qdog. As for our other takeout brands, confidentiality agreements must be well prepared... Mr. Chen and I will play this capital game with overseas capital..."

"it is good!"

Ding Rong nodded. He watched Zhang Yang turn around and leave...

Until long after the office door was closed...

Ding Rong's hands were shaking as he signed.

He pressed hard.

but……

I can't suppress it no matter what!
....................................

if!

Give you a chance.

Let you burn money for fun, burn hundred-dollar bills, one after another. How much money can you burn in one day?

Assuming it takes one second to burn a hundred-dollar bill, and you don't eat, drink, or sleep for 24 hours a day, and just keep burning the bills, at best you can burn about eight million...

but……

What will you do when the if becomes reality?
October!

A money-burning war in the name of [takeout]!
The whole of China quickly went crazy!
The fuse of the war originated from a "Fast Food Delivery" company in July.

Before July, no one knew what "Extreme Takeaway" was...

After July, bus stop signs, students handing out flyers on the roadside, subway entrances, TV, radio...

Takeaway companies, led by [Extreme Takeaway], have sprung up like mushrooms after a rain, madly conquering cities and territories...

……

October!

This money-burning war for [takeout] seems to be gradually heating up!

Grabbing people, grabbing markets, grabbing competitors’ people, grabbing electric car parking spaces, grabbing advertising space…

The young people who newly join the company are like wild beasts, biting their competitors madly!

Almost every day, you can see riders fighting for territory in major news sections!
……

“Lunch for one dollar!”

“A great meal for five bucks!”

“I’m getting so many red envelopes and subsidies!”

"..."

All kinds of advertisements seemed to explode at once, and through various channels, they were raging like crazy in the entire user market.

In order to attract users...

Various [takeout websites] have popped up and launched various strategies!
for example!

Log in every day and sign in to receive red envelopes, which can be used as cash!
for example……

You [Extreme Takeaway] send a link, grab red envelopes and recruit people to do tasks...

I use the same routine as [Daily Group] for takeout, and not only that, I will also give you a bowl of soup for free...

And his [Panda Takeaway] immediately launched a campaign that anyone who forwarded an advertisement of [Panda Takeaway] could get the highest subsidy...

……

at first……

This smokeless battlefield began in the area centered on [Modu Jiaotong University]...

But gradually, within just a few days, the entire Magic City was filled with all kinds of advertisements and subsidies...

[Panda Takeaway], [Extreme Speed ​​Takeaway], [Daily Group], [Ele.me Takeaway]...

Mid-January…

On the street, you can even see all kinds of takeaway salesmen, swarming with promotional posters, trying to attract customers everywhere...

Rider?

They want it!
You can earn 3 yuan per order and get a meal subsidized?

Merchant?

They also want it. Once you join, they will not only not charge you a franchise fee, but also give you a subsidy of 1 yuan per packing fee...

Salesman?
They want it too!

As long as you come over and help me work and attract clients, not only will I provide you with food and lodging, I will even pay you a daily wage...

……

This takeaway war that started in [Magic City] instantly ignited the surrounding provinces and cities in late September...

Late September!

Major food delivery platforms are expanding rapidly, opening up new cities one after another, and taking over one city after another.

In big cities like Yanjing and Shanghai, competition is even more intense!

Everyone has invested heavily in placing large-scale offline brand advertisements in subways, buses, newspapers, and outdoor venues. The purpose is to occupy the commanding heights of big cities and attack opponents from high to low.

Burning money continuously...

Everyone’s brains were burned to pieces!

....................................

October!
Ding Rong, who had burned through more than 1 million yuan, was breathing heavily...

I saw the 2 million RMB sent by Zhang Yang again!

I felt a little suffocated!
Burn it further...

His heart couldn't take it anymore.

And at this moment...

He received a call...

This call came from the person in charge of [Panda Takeout].

[Panda Takeaway] The person in charge Zhou Huaming said something to him while trembling.

"We [Panda Takeaway] have received an investment of 1.2 million RMB from [New Sun Capital]! We have already made back the money we spent previously... What's next, Mr. Zhang, do you have any instructions?"

"..."

After answering the phone.

He received another call.

It was Zheng Pei who called.

"Old Ding, the capital has finally come out. Hongsheng Capital talked to me and said they want to buy our shares in Daily Group and give us 5000 million. They will also invest 1 million in us so that we can continue to burn money. I have also made my money back!"

"..."

"In addition to Daily Group, our other food delivery websites have received calls from investors... According to estimates, this wave may bring more than 10 billion RMB in returns... You can talk to Mr. Zhang, we finally don't have to burn money ourselves!"

"..."

……

Ding Rong sat on the chair, staring at the ceiling with a dull look, and took a deep breath!

Hooked!
They finally took the bait!
How long has it been since I felt...

The phone rang again...

He answered the phone excitedly.

then……

Shocked to discover!
It was actually Lao Ma who called!

He even couldn't believe it for a moment!
Yes……

Lao Ma from Baotao.com?

(Three more chapters to come!)
(End of this chapter)