Love? I'm reborn and I just want to get rewards

Chapter 232 The local dog is Su Huai? !
Pei Shuyu's excessive self-esteem caused by her lack of security is currently an unsolvable problem.

The most difficult to deal with is a woman who has everything she needs but is overly sensitive. If you touch her bottom line, she will really explode.

But Su Huai was very flexible and immediately found the best way to deal with it -

If it can't be solved for the time being, then just postpone it and find a way to completely tie her to Xingyu's great cause, so that they will gradually become inseparable.

The so-called right medicine for the right disease, diagnosis is important, but prescribing the right medicine is even more important.

Su Huai did the right thing.

Pei Shuyu's excitement showed her strong interest in this proposal.

"Unions? Will they really work?"

Su Huai said frankly: "It has no major use, but it is constantly used in small ways. The trade union of any large enterprise can never be the decisive force for development, but it is meaningful and has room to be used to create an internal atmosphere and establish corporate culture."

Su Huai's sincerity touched her.

In fact, she roughly knew the importance of the union. If Su Huai made up some importance to fool her, she would definitely resist.

But no, Su Huai said clearly that the trade union is not an important department but it has room to play, and this attitude is very good.

She had neither the time nor the ability to take care of the truly important departments and work, so using the trade union as a starting point proved Su Huai's intentions.

Pei Shuyu suddenly found that the deceitful junior in front of her was not so annoying.

She smiled brightly and said impatiently: "Thank you, General Assistant Su, for your trust and support. OK, I will take this job. I hope I can do a good job. I also wish us a happy cooperation!"

Su Huai looked up at her, then looked back at the panel, feeling speechless.

Don't just say thank you!
The favorability level has risen to 20 points and it has stopped moving. Are you putting on an act again?!

This woman is really difficult to deal with. It takes a lot of effort to act like this. If it weren't for Gou Huai, this idiot, ordinary men would probably be fooled by her.

But this is understandable. You just cheated someone, so why is it strange that they are on guard against you?

Take your time. When we have tied her up more tightly, we will confront her as a local dog. Assistant Su should just talk about business.

"Then let's vote on the share change now."

"I agree."

"agree!"

Pei Shuyu and Cheese had no objections, so the most important thing was decided.

Now, Xingyu’s equity structure is as follows:

The largest shareholder, Mo Jian, holds 45% of the shares.

Pei Shuyu and Zhang Dayi are the second largest shareholders, each holding 15% of the shares.

The third largest shareholder is Li Shizhi, 5%.

Option pool, 20%.

Next, Cheese called all senior managers to his office, informed them of the company's equity change plan, and announced the details of the equity incentives.

One year of observation, two years of holding shares, three years of exercising options, no sale to outsiders, and shares follow the options.

This means that if you have the position, you have the equity. In essence, this is not a regular incentive plan for Internet companies.

Therefore, executives only share 5% of the company's equity dividends, which is too little. Although their annual salary exceeds the standard and they also receive performance bonuses, their future prospects do not seem to be much.

This part of equity is more symbolic and serves as an endorsement of management rights rather than a real benefit.

Pei Shuyu was confused: Su Huai only gave such a small amount of equity, so how did he plan to motivate the executives?
Relying on performance bonuses?

However, the performance of MCN companies is extremely uncertain. How should the KPIs of each department be set to ensure fairness and efficiency?

While she was thinking, Su Huai clapped his hands and said, "Let's hold another small meeting to finalize the most important management and operation system of our company..."

The office suddenly fell silent. Everyone opened their notebooks, picked up their pens, and listened carefully to Su Huai's plan.

"Our goal is to build Xingyu into a platform-based organization. You can call it whatever you want, the ultimate form of an online celebrity alliance, an incubation platform, or an MCN organization...

The name is not important, what matters is our definition of what we do.

So, what exactly are we going to do?
It’s very simple. The initial plan is to do mid-range distribution of traffic.

The upstream are the major platforms that serve as traffic entrances, and the downstream are the internet celebrities that serve as traffic exits. We are based in the middle end, taking over the upstream and distributing the downstream.

Where is the feasibility of doing this?

There are three reasons supporting feasibility.

First, it is impossible for any platform to directly manage Internet celebrities.

Internet celebrities are both content producers and the final distribution ports of traffic. Their work content is professional, huge in quantity and diverse in variety. The platforms have neither the energy nor the willingness to manage them directly.

Second, 99% of internet celebrities do not have the ability to bargain with the same platform.

The ability here includes not only a lack of strength, but also a weakness in mentality, and a lack of bargaining skills. In short, it is impossible for Internet celebrities to negotiate directly with the platform.

Third, in addition to connecting with the platform, internet celebrities also have strong and complex needs to be served by the outside world.

Whether it is a blogger or an anchor, after reaching a certain level, they will have various needs for commercial services, financial services, legal services, training services, logistical services, etc. If they form a team by themselves, they will face cost issues and it will be difficult to solve professional problems.

All existing guilds and MCNs have gained their living space due to these three reasons.

However, they define themselves not as service-oriented organizations, but as managers, trainers, and donors. They are the masters of Internet celebrities and the capital that controls wind, rain, thunder and lightning.

What makes them so superior?

Because the industry is new, everything is not standardized and it is full of ignorance and chaos.

But this situation cannot continue for a long time. Any good anchor or blogger must be a good content creator.

If there is one thing in this world that does not need to succumb to capital, it must be content creation.

The domestic entertainment industry's brokerage companies have begun to transform into service-oriented agencies. Even the producers who pay the money and the production companies who put together the event will not force the director on how to create or require the actors to perform on a certain basis.

Think about it carefully, are there more and more directors who can carry out their creative will? Are there more and more actors who can decide on their own what roles to take?

Respecting creators and protecting content copyright is such a natural thing, but at the moment, in our internet celebrity industry, there are still very few companies that can clearly position themselves.

This is sad, but also worth celebrating.

As long as we base ourselves on solid services, it is possible to become a large platform at the mid-range level.

This is a dimensionality reduction attack, a comprehensive transcendence of the advanced over the backward, the professional over the amateur, and the attentive over the perfunctory.

When we have a clear core purpose, we are invincible. Now that the strategy is feasible, let's discuss the timing.

Some people define 2014 as the first year of live streaming in my country, while others define this year as the first year of live streaming. There is no doubt that the guilds in the live streaming industry were not born this year, but they have definitely received the greatest attention this year.

Douyu has established eight affiliated companies in succession, all of which are brokerage agencies used to sign contracts with anchors. Some of the anchors that Mr. Li and I are very optimistic about have now been signed to their own companies.

But Douyu, which doesn't want to let go of even the last piece of meat, does not have the ability to sign all the good anchors.

In fact, they have only been very cautious in signing contracts with a few top anchors who have already made a name for themselves, and rarely sign newcomers. It’s not that they don’t want to monopolize the market, but that their vision, cognition, ability, and ideas are all insufficient.

At present, no brokerage company has expressed such ambitions as "I want to be the king of this field", "I want to lead the development of the industry", and "I want to build a platform in the mid-range".

We are the first family and the only one.

Colleagues, I do not underestimate the power of capital, but now, capital still looks down on this small market. They think that MCN agencies are just service-oriented intermediaries, which are very low and have a low upper limit. However, the energy and capital invested in this are not small, so it is not worth eating this piece of meat.

I also don't underestimate the vision of those smart people. Indeed, many smart people have rushed in, but what they see is just a blue ocean where it is easy to make quick money. They are addicted to huge profits and have neither the will nor enough capital to integrate this chaotic battlefield.

But we are different. What I want is not only to go public and raise money, but also to force the upstream platforms to do the opposite by relying on my size.

What do I want?
I want to cultivate enough of another type of high-level internet celebrities among the vast number of internet celebrities - grassroots opinion leaders!
Colleagues, if you open your eyes and look at the world, and look across the sea, you will realize how the fourth power has been secretly ruling that country, and this rule has lasted for hundreds of years.

in the country, we can never achieve that level, nor do we need to achieve that level.

I give this example only to tell you that the revolution regarding the fourth power has already begun. It is not affected by individual will, but is carried by the trend of the times like a torrent!
Cultivating internet celebrities and making money from selling their bodies is indeed quite low.

But what about cultivating opinion leaders?
Still low?!

There was once a famous saying in the business world: third-rate companies make products, second-rate companies make brands, and first-rate companies set standards.

Today's MCN agencies also have similar levels: third-rate companies play with Internet celebrities, second-rate companies play with traffic, and first-rate companies play with influence!
So you see, I am actually very pragmatic. For now, my requirement for Xingyu is just to be a mid-range traffic distributor.

Let us first understand how to use traffic, and then work towards the ultimate goal.

And the first step is even more vulgar - grabbing land.

Various signs indicate that the next two to three years will be our best opportunity to expand our territory.

There is no big brother in the entire industry, and the industry is extremely opaque. There are black-hearted brokers, fraudulent companies, short-sighted workshops... our competitors are just these.

If you miss the opportunity now, in two or three years, the industry structure will be basically stable, and the top of each track will be occupied by emerging Internet celebrities, and the copy will become a fragmented market.

By then, no matter how ambitious we were, we couldn’t afford the cost of expansion…”

Swish swish.

The only sound in the office was the sound of pen scratching on paper. This was Xing Yu's first formal meeting, and it was also the first time that Su Huai had shared his ideas with all senior executives.

Even the most picky Pei Shuyu had to admit that Su Huai was really awesome now.

Clear thinking is only the most basic, and strong ambition is only second. What is truly moving is the height at which he stands.

Dismember traditional media and share the fourth power!

Xingyu’s predecessor was just a live streaming agency, how dare you? ! ! !

Pei Shuyu didn't understand and felt greatly shocked.

In contrast, executives can hear more unspoken meanings.

Except for Cheese who is a bit of a fool, the rest of the people, such as Fu Yu, Chen Ru, Liu Zhongliang, Luo Qiangqiang, etc., are either graduates of prestigious universities or government backbones. They can understand the value of this outline very well.

Su Huai did not want to establish false influence through the tricky method of using the self-media matrix.

Instead, he set his sights directly on cultivating opinion leaders. If he could really do it, they couldn't even imagine how valuable Xing Yu would be at that time!

No, measuring it with money is not accurate enough. A company like that can be considered very important even if it only has a net profit of one dollar a year.

The executives were excited and kept copying and thinking.

In life, making money is of course the first priority, but if you can do something to be proud of while making money, then you have truly realized your own value.

At this moment, the slight dissatisfaction of having only 5% of the dividend shares has been completely diluted by the excitement.

It is no exaggeration to say that as long as we can get this done, the money lost can be made up anywhere.

As Cheese was the first to put down his pen, warm applause immediately broke out in the office.

Just a few people created the momentum of a mighty army.

Fu Yu, as the executive vice president, spoke first.

“When I applied for the job, I was wondering why the annual salary was so high for an online celebrity agency with a simple job.
Now I understand. It turns out that we haven't gotten into the right state yet. Now, the challenge proposed by President Su finally makes me feel that this salary is not so hot...

Let me express my opinion!

Under the leadership of General Manager Su, I will do my best to cooperate with General Manager Li and contribute to the great cause of Xingyu!"

Li Shizhi immediately glanced over with a smile on his face but a sharp look in his eyes.

Damn, where did this flatterer come from? !
Do you understand the rules?!

He flatters me before me and bullies me because I think slowly. I can't tolerate this!
As soon as a strong sense of crisis arose, Chen Ru hit him on the back of the head with a stick.

"Boss Su, I completely agree with your ideas and I admire them deeply. You don't need to explain the specific ideas that follow. Just give the order! I can't wait to get started!"

Cheese rolled his eyes and snorted angrily.

What's going on? What's going on?

I recruited you here, not to take my position!
Anyone who likes the general manager's seat can take it, but no one is allowed to snatch the position of the first pendant on Su Ge's leg!
Unfortunately, he was destined to be disappointed.

The flattery skills of the executives were better than each other. They had been in the business world for many years and had better qualities than him besides their abilities, so he had no chance to get in on the action.

In the end, it was Su Huai who raised his hand to stop the endless stream of high-end flattery.

It’s fun, but time is more precious.

"To achieve our goals, the most important thing is of course a set of effective systems that can fully motivate the brokers and operation team to work actively."

He opened his mouth slowly and took out a set of things from fifteen years later.

It’s unknown whether others were intimidated or not, but Pei Shuyu kept her mouth open the entire time, truly feeling the enchantment of the young man in front of her.

At a certain moment, a figure suddenly emerged in her mind. The figure was extremely illusory, with a blurry face, but it emitted a bright and soft light. Then, it slowly overlapped with the young man in front of her.

The local dog’s dad also has the surname Su?
So, why can't he be called Su Huai?
She was shocked by her own crazy thoughts, but once doubts arose, they took root and could not be dispelled.

(End of this chapter)