I'm such a lovesick person.

Chapter 159 A blow to the head

That night, Galaxy International.

Love value: 1375/5000.

"Shen Yanfei has made a huge contribution to the love value these past two days, but she's a bit tired."

Wei Lin rubbed his waist, found some wolfberries and American ginseng from home, brewed them with hot water, meditated for a while, and then got down to work.

He first communicated with Hua Hongshan online for a while and learned that Qingque still had more than 4,000 pieces of clothing in stock and could not find a market for it for the time being.

The price of Qingque's clothes is much higher than Xinlin's hats, ranging from two hundred to four hundred.

As for the cost, it is also higher than the hat.

Qingque was positioned as a mid-to-high-end brand from the beginning. Even if it was commissioned to produce and manufacture clothing from Leiyi, the cost, including employee salaries, rent and other miscellaneous expenses, would still account for 35% of the selling price.

There are more than 30 items, with a cost of nearly yuan.

The price of Qingque is about three times the cost. If all the goods can be sold, at least 3 million will be recovered.

Of course, whether it is through major Internet celebrities or channels like Jinxiu Boutique, there will be commission in the middle, and the profit that reaches Qingque will be greatly discounted.

He no longer charges additional advertising fees for the six internet celebrities he signed, but only takes a 20% commission.

With a cost of 35% and a commission of 20%, Qingque still has a profit margin of 45%.

Jiang Cong receives endorsement fees and advertising fees, and takes a 25% commission. As long as sales are good enough, the advertising fees can naturally be earned back.

With Jiang Cong's huge traffic, his recognition of Qingque, and his good relationship with himself, Wei Lin believed that he would be very dedicated and he should not lose too much money on him.

"As for the exquisite products, Feixiong and Mai Hui..."

What gives Wei Lin a headache are these physical channels.

Because Qingque's costs are too high, its selling price is only three times the cost. If these companies buy the goods at a 3.5% or 4% discount, Qingque will have almost no profit after deducting the transportation costs.

Hua Hongshan’s competitor is Lululemon, whose process and materials are relatively expensive, and the cost cannot be reduced at all.

But the price is only about one-third of Lululemon.

If Qingque raises its price, its price will be on par with Under Armour, or even slightly higher.

Even if the raw materials are higher and the cost is higher, before Qingque is famous enough, it would be a dead end to compete with Under Armour, Nike and Adidas at the same price.

"If you want to get a higher profit margin, you either have to reduce costs and processes, or temporarily abandon the physical channels."

He had talked with Gao Yuan and learned that the price of ready-made clothes at Jinxiu Boutique was actually about the same as that of hats, also around 4% off.

Only when the product has the support of a brand, the craftsmanship is indeed excellent, and the cost is really high, will the discount restrictions be relaxed for exquisite products.

Unfortunately, Qingque is not well-known in the industry at present, but its products are indeed good.

"I'll talk to Brother Yuan later and see if he can raise the price based on the quality of the workmanship."

"As for Feixiong and Mai Hui, my relationship with them isn't strong enough, so it would be inappropriate to speak rashly."

"First, wait for Cong Ge's promotion, and then ask Li Qinling for help. Once Qingque has gained some momentum, I'll be qualified to talk to them. The timing is not right now."

Wei Lin knew Hua Hongshan and knew that if he wanted her to lower the quality of her production, she would be the first to jump up and object.

He chose Qingque and Hua Hongshan because he saw that Qingque's products were indeed good, but the prices were not low.

This is also one of the reasons why Qingque has not been able to open up the market.

You get what you pay for. Hua Hongshan strictly controls the design and materials, and indeed produces good products.

She is targeting the mid-to-high-end market and wants to provide good things to everyone. Forcing her to retreat and make money by selling low-end products would be more painful than killing her.

"In the final analysis, it's because the brand isn't well-known enough and the products are really expensive."

……

The next day, Jiang Cong began to vigorously promote Qingque and put Qingque's ready-made clothes on display in the window.

In the afternoon, the six internet celebrities under Zheng Zehui also specially inserted 20-second advertisements to guide fans to their windows to make purchases.

However, whether it is the six major Internet celebrities or Jiang Cong, the top figure in the fitness circle, their sales are terrible.

Wei Lin looked through the comments and found almost all of them gave the same reasons.

"A pair of yoga pants costs two or three hundred? If I have that much money, why shouldn't I buy Under Armour? Nike or Adidas?"

"Lilong's yoga pants are only a little over a hundred dollars, and they're a much more famous brand than Qingque's. Why would I buy your Qingque?"

"Greenbird? What the hell is that?"

"It's so expensive, you might as well just go rob the money!"

Wei Lin was hit hard.

Including Jiang Cong, a total of seven internet celebrities promoted the product in a big way, but the combined sales volume was only a dismal one or two hundred pieces.

Among them, Jiang Cong accounted for more than a hundred.

The buyers bought the products entirely out of their trust in Jiang Cong, and some of them even took advantage of the "ten times compensation for fake products" benefit, feeling that it was really unfair to receive ten times the compensation.

But even they claimed that Qingque was too expensive and there were better options for the same price.

……

Four o'clock in the afternoon, Qingque Clothing.

"I won't lower the price. It's those guys who don't know the goods! The cost of my products is high, and the products are good. You can feel the difference after wearing them!"

"The material of my yoga pants is comparable to Lululemon's. They feel like skin and have just the right amount of elasticity!"

"Just buy my yoga pants and compare them with other brands, and you'll know how good my Qingque is!"

"Wei Lin, I won't reduce the cost or the selling price anyway!"

"You know, I'm targeting the mid-to-high-end market. Once the price drops, it'll only keep dropping!" "Since you've come to me, you recognize my stuff. There's no room for negotiation!"

As soon as Wei Lin entered her office, Hua Hongshan stated her position before Wei Lin could speak, and acted as if she would never obey.

Naturally, she also looked at the sales data of the seven internet celebrities, even more carefully than Wei Lin.

She compared her fans and purchase rates with other internet celebrities she had worked with and found that the difference was not that big.

Even Jiang Cong's data is only slightly better than those internet celebrities who have sold Qingque before, which is not too surprising.

Wei Lin remained silent, waiting for her to finish venting before saying, "Then we can only spend money on advertising."

Hua Hongshan was stunned: "How?"

"First, we need to finalize a partnership with the local sports center as quickly as possible. Then, we need to contact sports stars or sponsor some sports events to establish the Qingque brand image." Wei Lin rubbed his forehead in thought and said, "The majority of the money I invested will be used for advertising."

"Sports stars? Competitions?" Hua Hongshan smiled bitterly and said, "I'm afraid the money in the account may not be enough."

It's not that she hasn't thought about it, but the money her father Huaxing gives her is limited and can't support her going through so much trouble.

The endorsement and sponsorship fees for top athletes and some sports events are shockingly high.

Even with the money invested by Wei Lin, it would not be possible to get the sponsorship fees for sports events. Finding top sports stars to endorse advertisements would still require a lot of money.

"Building every brand requires huge initial investment. For products like cosmetics and clothing, advertising is a major expense for the company, and we can't afford to save on this."

Wei Lin sighed.

He didn't expect that Qingque's clothing would be so difficult to sell. He entered the clothing industry from a different industry and got a severe blow from the start.

……

In the next few days, Wei Lin and Hua Hongshan were busy with their own things.

Hua Hongshan and Jiang Ze acted separately, taking money to negotiate cooperation with local sports venues in Linjiang City. Jiang Ze specialized in gyms, while Hua Hongshan targeted major yoga studios and Pilates studios.

Wei Lin was busy communicating with Jiang Cong and also frequently exchanged views with Zheng Zehui.

However, no matter whether it is Jiang Cong or the internet celebrities under Zheng Zehui, even if they try their best to promote Qingque, the results are still unsatisfactory.

December 1th, Monday.

Love value: 1648/5000.

After Wei Lin gave away the jewelry and famous bags he bought from the provincial capital as New Year gifts, Lin Nanxi, He Jingxuan, and Zhuang Qing all gave them some extra love points.

"Wei Lin, Li Qinling recorded a new song called Qing Ling. I've already heard it, and it looks like it's going to be a huge hit!"

At noon, Fu Jintang called excitedly and said, "She's going to shoot a music video, and she's planning to wear your Nimo in it."

"If Qing Ling becomes popular, your Ni Mo will usher in another wave of popularity!"

"I think Qing Ling will be a big hit!"

Fu Jintang appeared extremely confident and said, "She's recovered from her illness, her voice has improved, and she's completely transformed. That new song is really good too, so you should just get in on the fun!"

Wei Lin thought for a moment and said, "Sister, are you and Li Qinling in the Magic City right now? I'm planning to go there and meet with Li Qinling and Brother Yuan to talk."

"I'm here, come over." Fu Jintang said with a smile.

……

4:30 pm, Yaogym.

"Brother Yuan, what are we practicing today?"

Wei Lin, who arrived early, paid for a pass himself and was wearing a full set of Qingque sportswear. When Gao Yuan came in, he smiled and said, "How's your chest training? Let me show you the latest data on my bench press."

"We're training your lower limbs today, but I can also see your bench press results." Gao Yuan said with a smile.

Thanks to the news from Wei Lin, he made a lot of money through two stocks and had a very good impression of Wei Lin. When he saw Wei Lin again, even his smile was much warmer.

"Brother Yuan, I invested in a sportswear brand and I'll give you a set of training clothes to try on."

Wei Lin handed him the Qingque costume that he had prepared in advance.

"Okay, I'll try it now."

Gao Yuan carried the packaging bag to the locker room.

When he was trying on gray training pants and a cream-colored sports long-sleeved shirt in the locker room, Wei Lin was watching him.

"what!"

After changing into a full set of Qingque sportswear, Gao Yuan looked at the blue bird soaring in the sky and suddenly said, "Isn't this the product Jiang Cong recently endorsed?"

Gao Yuan loves exercising and has met Jiang Cong on some occasions. He has a good impression of Jiang Cong.

Especially after the fake supplement incident was exposed, Jiang Cong fulfilled his promise of "ten times compensation for fake products", which made Gao Yuan admire Jiang Cong very much.

"That's right, Congge is our Qingque's spokesperson. He just signed the contract a few days ago."

Wei Lin explained with a smile, "It was a coincidence. Brother Cong and Sister Shushu came to the gym where I work out. I talked to Brother Cong and Sister Shushu, and they both recognized Qingque's products, so the deal was signed very smoothly."

Gao Yuan nodded and didn't say much.

He moved his shoulder joints and did a few high-knee exercises, and a strange look gradually appeared in his eyes.

……

ps: It seems that many people have not seen the single chapter from the day before yesterday, so I will talk about it again.

Since all my saved manuscripts have been used up and it is the Chinese New Year period, I have only been updating twice a day recently.

I will update three times when I am in the right state, and two times is normal. I am old and my ability is limited, so I hope you can forgive me.

(End of this chapter)