I'm such a lovesick person.
Chapter 160: One and a Half Months Deadline
Chapter 160: One and a Half Months
Gao Yuan is a training fanatic and has very high requirements for the quality of sportswear.
As the person in charge of Jinxiu Boutique, he has personally signed many clothing brands and is of course a connoisseur of goods.
Just by looking at the few movements he made, Wei Lin knew that he was feeling the Qingque in all directions, testing the durability of the Qingque and the elasticity of the fabric.
Wei Lin did not talk about cooperation directly, but first gave him a set of Qingque sportswear, which also showed his confidence in Qingque's products.
"You green bird, the stuff is OK!"
After trying them on, Gao Yuan felt that Qingque's training pants and long sleeves were very comfortable and breathable. He couldn't help but praise: "Jiang Cong has a good eye this time."
To praise Jiang Cong is naturally to praise Wei Lin and to praise Qingque's high craftsmanship.
"but……"
Gao Yuan was a smart man. He immediately understood Wei Lin's intention and said, "I'm afraid the Green Bird won't be easy to sell."
Wei Lin smiled bitterly and said, "I know. Because the cost is high, the price is also high, and the brand is not well-known."
"Wei Lin, tell me, what do you think?"
Gao Yuan walked out with him and first came to the bench press rack, smiling and nodding at familiar people from time to time along the way.
"Brother Yuan, the cost of the bluebird is 35% of the selling price. You are an expert, I believe you can see this."
Wei Lin used an elastic band to move his joints and said, "I want to try it at your Jinxiu boutique."
"You can get Jinxiu Boutique at 50% off because the products are really good and worth the price." Gao Yuan, who loves fitness and has a good impression of Qingque, Wei Lin, and Jiang Cong, immediately lifted the discount restrictions. But then he said, "However, based on my judgment, Qingque's sales in our Jinxiu boutique won't be very good."
"Ni Mo" targets the niche market and its price is not high, so there are always some people who like it.
Facts have also proved that due to its reasonable pricing and unconventional approach, "Ni Mo" has indeed gained a foothold in various stores of Jinxiu Boutique.
The bluebird is different.
Due to the high cost and lack of fame, it is destined that not many people will buy it if it is sold in Jinxiu boutique.
Jinxiu Boutique has limited product counters, and products that have not sold well for a long time will eventually be abandoned.
Even if he was willing to help Wei Lin and buy the goods at a 50% discount, if Qingque's sales of Jinxiu Boutique did not improve, he would terminate the cooperation according to the rules.
"Brother Yuan, I understand your concerns."
Wei Lin nodded gently and said, "Qingque hasn't proven itself yet, either in its online flagship store or its physical stores. I also understand that the price is high, and most people won't think it's worth the money. I'm afraid sales won't pick up at Jinxiu either."
Gao Yuan said: "I'm glad you understand. I want to hear your plan."
"Next, Qingque will do a good job of promotion and strive to build up the brand." Wei Lin outlined his plan, saying, "We'll start with Linjiang City and Su Province, starting with major gyms, yoga studios, and Pilates studios."
"I came here this time because I wanted to meet Li Qinling. She is Sister Fu's friend."
"I'm planning to discuss endorsement cooperation with Li Qinling to promote our Qingque products in her upcoming new song music video."
"Sister Fu said that she is very confident in Li Qinling's new song and her future."
"And so am I."
"Whether it's Ni Mo or Qing Que, I'm ready to tie them to Li Qinling's chariot."
"In addition to her, Qingque will also look for other internet celebrities and channels to promote the campaign in various ways."
Wei Lin frankly announced what he would do next.
"Li Qinling..."
Gao Yuan muttered.
He is not a fan of celebrities, but he has listened to several of Li Qinling's songs and thinks that Li Qinling's voice is very distinctive.
However, he heard from his cousin that Li Qinling was not very serious about her work.
As for Li Qinling, he was a little skeptical.
"Well, I'll take your Qingque goods at a 50% discount and try them out first in the Yangtze River Delta region. We won't take too many goods initially, just 3,000 pieces."
"If it sells, I will naturally continue to order more goods, but if it doesn't sell, then Qingque will be returned to you."
"Let's set a deadline of one and a half months. After one and a half months, I will decide whether to keep Qingque based on its final sales figures."
"As long as Qingque proves that it can be sold within this deadline, I will immediately promote it to Jinxiu stores across the country."
"how do you feel?"
Gao Yuan asked.
Wei Lin grinned and said, "Thank you, Brother Yuan, for helping me out again."
Jinxiu Boutique has 37 stores in Shanghai, 76 in Zhejiang Province, and 63 in Jiangsu Province, for a total of 176 stores.
Qingque's products are sold in 176 stores. As long as it can prove itself, it will provide Qingque with a stable sales growth channel.
of course.
If you want to stay in Jinxiu Boutique for a long time and want Qingque's products to be available nationwide, you must prove that Qingque is capable.
after an hour.
"Great, Wei Lin! You've made great progress. It seems you've really put your heart into it since you returned."
When Wei Lin lifted the 220-pound barbell, Gao Yuan was surprised and said, "Bench press 160, squat 200, deadlift 220, all three major items are 580. You are much stronger than last time."
Wei Lin said with a grin, "Brother Yuan, you promised me that if my bench press keeps increasing, you'll get a higher discount on our hats." "I'm a man of my word. From now on, all of your Xinlin hats, whether they're Ni Mo or Lin, will be 4.2% off!" Gao Yuan was very straightforward and immediately raised the discount by 0.2%. Then he said, "Wei Lin, are you familiar with Jiang Cong?"
"We are quite familiar with each other." Wei Lin said.
"If there is a chance, how about you ask Jiang Cong to practice with us?" Gao Yuan asked with a smile.
He likes exercising and also likes Jiang Cong, but he just wants to exercise with Jiang Cong for fun and has no other ideas.
Wei Lin immediately agreed and said, "Brother Yuan, I'll take care of this little thing. If Jiang Cong comes to Shanghai next time, I'll come over and hang out with Brother Yuan."
In front of Gao Yuan, he sent a voice message to Jiang Cong: "Brother Cong, next time you go to Shanghai, tell me in advance. I have a good brother who wants to train with you once."
Jiang Cong quickly responded: "Okay Wei Lin!"
……
Qingque clothing.
"Sister Shanshan, Mr. Wei's influencer channels, including Jiang Cong, don't seem to be very effective."
Jiang Ze just came back from a gym.
On the way, he looked at the various influencers who were promoting Qingque and found that sales hadn't improved at all. He couldn't help but say worriedly, "I'm worried I won't be able to make back the money I spent on Jiang Cong."
The endorsement fee is 500,000 yuan, and two commercials have been inserted so far, and Qingque received an additional 80,000 yuan.
Jiang Cong will take a 25% commission for every piece of Qingque clothing sold.
As of today, Jiang Cong has only sold 630 pieces in total, with sales of 157,000 yuan and another 40,000 yuan in prizes.
After deducting the cost of Qingque, they only made 7 yuan.
Not counting Jiang Cong's endorsement fee, they paid 80,000 yuan for the two advertisements and still lost 10,000 yuan.
Signing Jiang Cong seemed to give Qingque a brand spokesperson, but upon calculation, not only did it not make any money, but it even lost money. This made Jiang Ze a little difficult to accept.
"It has nothing to do with Jiang Cong. Our Qingque is too expensive, and his sales are not picking up."
Hua Hongshan sighed.
"Sister Shanshan, don't you really consider changing the fabric to reduce the cost?"
Jiang Ze asked.
Most customers are not aware of Qingque's workmanship and materials, and only care about the price, which also leads to Qingque's poor sales.
Jiang Ze has suggested more than once that cheaper materials could be used to make the product, so that the selling price of Qingque could be lowered and sales would naturally improve.
But Hua Hongshan still refused to agree.
"Don't worry, Jiang Ze. Our products will be recognized by the market one day." Hua Hongshan shook her head and said, "Wei Lin has been busy with promotions recently. I believe he can make Qingque a success."
Jiang Ze hesitated for a moment and said, "We're still making money with President Wei's six major influencer channels, but that's mainly because we don't have advertising fees. If they also charge advertising fees, I think our situation will be similar to Jiang Cong's. In the end, Qingque will still lose money."
Wei Lin set the direction and asked him to cooperate with Hua Hongshan and major sports venues in Linjiang City, but there has been no results so far.
A lot of the money in the account was spent.
After Wei Lin joined Qingque, he did make a lot of moves with great fanfare, but for the time being, the results were minimal, which made Jiang Ze begin to doubt Wei Lin's ability.
"It's naturally difficult at the beginning, so just take it one step at a time."
Hua Hongshan also felt a headache.
At this moment, she received a WeChat push notification from Wei Lin, along with a message from Wei Lin: "Add the product manager of Jinxiu Boutique. They want 3,000 items from Qingque. Please select the ones that are easy to sell and give them to them."
"Three thousand pieces!" Hua Hongshan was shocked.
She immediately added the person and started communicating with him/her right away.
"The 50% discount on the purchase price will be placed at Jinxiu Boutique for a month and a half, and the payment will be settled at the end. After a month and a half, we will see how much Qingque sells and then decide whether to continue the cooperation."
Hua Hongshan quickly understood the situation.
"Wei Lin has negotiated a deal for Jinxiu Boutique and given us a month and a half to do so! It's 15% off, and even if it were sold in a physical store, this price would be very high, but we still have a % profit!"
"Jiang Ze! You're responsible for selecting the goods. You need to find the ones that sell well and send them to Jinxiu Boutique as soon as possible!"
Hua Hongshan gave the order and immediately called Ren Dongsheng, saying, "Uncle Ren, please expedite the process of getting me two thousand orders of Qingque clothing. The sooner the better."
She was not sure whether the products placed in Jinxiu Boutique would be returned in the end, so she did not dare to let Ren Dongsheng produce too many.
……
night.
Wei Lin met Fu Jintang, as well as Li Qinling and her agent Zhao Mei.
Zhao Mei is both Li Qinling's agent and her aunt.
"Are you the manufacturer of that hat brand?"
As soon as Zhao Mei saw Wei Lin coming over, she looked at him coldly and said, "Do you understand the rules? I'm Lingling's agent. You asked her to help promote your brand, but you didn't even bother to talk to me?"
……
(End of this chapter)
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