After rebirth, I became a great master

Chapter 100 Precise Positioning

Chapter 100 Precise Positioning
the next day.

Zhou Haoran took the Red Star TV contract with the official seal and went to find Vice President Jiang of the washing machine factory and his agent to sign the contract.

There is no contract review process at all.

Just stamp and sign.

Zhou Haoran’s second order, worth 15 yuan, was signed successfully so smoothly.

This is not over yet.

After signing the contract in duplicate.

Jiang Feibiao brought over a large briefcase and said with a smile, "It's all here!"

Zhou Haoran was confused, "What?"

"Money!"

"money?"

"Hasn't the contract been signed?"

"cash?"

Zhou Haoran couldn't believe it. He opened the black briefcase and found that it was indeed filled with stacks of hundred-dollar bills!
I counted them and there were exactly fifteen stacks!
Seeing his surprised look, Jiang Feibiao laughed proudly, "How about it, Chief Zhou? Doing business with me is quite enjoyable, right?"

"Boss Jiang, you're so cool!"

Zhou Haoran was at a loss whether to laugh or cry.

However, we have to admit that cash transactions are the most convenient way in this era.

The current financial system is still very backward. There is no bank transfer function, so the only way is bank remittance. If you go through the remittance process, it will be too complicated and time-consuming.

Cash settlement, simple and clear!
The disadvantage is that it is difficult to leave evidence of cash transactions, and once the money is received and not acknowledged, disputes can easily arise.

Jiang Feibiao doesn't care about so much.

He just wanted to complete the transaction as quickly as possible, and he could also take his share of the difference and squander it.

The deal was done, and Jiang Feibiao was delighted. "Chief Zhou, it's such a pleasure doing business with you. Now that we've done this deal, when will we do the next one?"

Zhou Haoran was not in a hurry at all. "How about we see the advertising effect first?"

"What's there to see?"

Jiang Feibiao was not interested in any of this.

Zhou Haoran smiled and said, "If the advertising is very effective, President Jiang's influence in the factory will be further enhanced. If the advertising is effective and sales increase, President Jiang will have more control over advertising funds."

"Advertising is just so-so," Jiang Feibiao said with little confidence. "We've been running TV ads for three or four years, and the sales of these washing machines...are declining year by year. Regional protection is gone now, and washing machines from other places are flooding into the harbor. Otherwise, the Washing Machine Factory wouldn't have been reorganized into the Narcissus Electric Appliance Factory."

Zhou Haoran said: "That's because the previous advertising strategy was not effective."

"Hmm?" Jiang Feibiao looked bewildered. "What advertising strategy?"

This is a limitation of the times.

People have a very poor understanding of advertising.

Zhou Haoran, who participated in it as a salesperson, can feel it the most.

Many customers actually go to advertise in newspapers rather than come to TV stations... This is also true for many private enterprises. This is because their concepts have not been adjusted to the market.

Still stuck in the past.

I thought newspapers were still the primary channel for information dissemination!
For example, the famous Aido VCD.

When I first started doing advertising and marketing, I knew nothing.

We spent millions of dollars on advertising in the Yangcheng Evening News in 95, and the newspaper broke the record by dedicating half a page to advertising Aido VCD for a long time.

Then I realized something was wrong.

They quickly adjusted their strategy and started doing television advertising, which made them unstoppable. They defeated many state-owned electronics giants and became the largest VCD manufacturer in the country.

It’s not that Aido VCD’s products are of good quality.

In fact, it’s just a good advertising strategy.

After discovering the limitations of newspaper advertising, they quickly adjusted their strategy, transitioning to television advertising and hiring Jackie Chan as their spokesperson, effectively outperforming all the major state-owned VCD manufacturers in terms of marketing. Zhou Haoran knew that Vice President Jiang was a complete idiot, and explaining the overly complex principles of advertising to him was like talking to a cow.

However, this is a stable partner that can cooperate long-term.

Moreover, he has a generous personality and a complicated background.

Help him, you won't suffer any loss!
Zhou Haoran smiled and said, "Boss Jiang, don't worry about this. I've arranged everything for you! The market reacts very quickly. As long as the ad is aired on the station, I estimate that it will be effective within ten days to half a month!"

Jiang Feibiao was carefree and didn't take it seriously. "What effect?"

Zhou Haoran said: "Distributors are rushing to the factory to get the goods!"

"How is that possible?" Jiang Feibiao laughed. "Chief Zhou, you're overthinking things. The cheapest washing machine costs hundreds of dollars. Who can afford one for the average family?"

Zhou Haoran said, "That's true. Washing machines are mainly sold to dual-income families. So when placing advertisements, we need to accurately identify the user group."

Jiang Feibiao didn't understand, "What user group?"

Zhou Haoran smiled and said, "During the day, the people watching TV are generally the elderly, children, and young people with unstable jobs. They don't have the need to buy washing machines. The conversion rate of ads placed during the day is very low. Working couples generally watch TV at night, so washing machine ads should be placed more intensively at night."

"is it?"

Jiang Feibiao was a little slow to react, but he vaguely felt that it made sense.

Zhou Haoran said, "Look, it's clearly written in the contract. The 15 yuan will be paid out starting July 7th, and the run time will be three months. There will be a total of six 8-second ads between 8 and 10 p.m.."

Jiang Feibiao was very happy and asked, "The launch period is three months?"

Zhou Haoran said: "Yes, we need to compress the time and deliver more frequently, which will be more effective."

"Okay! That's great!" Jiang Feibiao rubbed his hands, but he wasn't thinking about that at all. "After three months, this advertising contract will be invalid, right? We can sign a new one then!"

Zhou Haoran's forehead was filled with black lines.

Depend on!
He gave the other party a earnest speech, telling him the necessary strategies to generate revenue for the washing machine factory.

But Jiang Feibiao doesn't care at all.

All he cares about is how much money he can make.

……

The second order is signed.

Zhou Haoran took the cash and contract and hurried back to the station.

I carry too much money with me.

I just took a taxi back to avoid being picked on.

The journey was too far and the fare cost 56 yuan.

Time is too tight.

In the afternoon, he also made an appointment with Shao Kong to go to the North Shore Shoe Factory together!
Maybe, we can get the third contract soon!
The annual sales champion can be rewarded with a small car...

Hey!

In Zhou Haoran's view, all of this was within his grasp.

Although Zhong Jiantong and his colleagues were truly "annual" and had impressive performance in the first half of the year, which could be accumulated, newcomers like Zhou Haoran only had half a year to start their business.

However, as long as the business is strong, it is enough to overcome the limitations of time!

Meng Xuemin is not so good.

He felt that Zhou Haoran's recent condition was not right and he was a little bit drifting.

There is a kind of blind confidence.

It seems that they are completely unaware of the constraints and pressures that market-oriented reforms in television stations have encountered.

I’ve brought Director Zhan Yushan along and have to have a good talk with him!
We need to explain to him the difficulties that the Life Channel is facing.

By the way, give me a vaccination.

For the purpose of protection, we have to find an opportunity to switch him to another channel and keep him away from this place of trouble.

(End of this chapter)

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