After rebirth, I became a great master

Chapter 61 I Can’t Eat My Food for Free
At noon, I saw another man who looked like a salesperson.

He is a middle-aged man.

Zhou Haoran quickly went over to chat.

Sales is a tough job, all about networking. When you're out and about, be polite and welcoming to colleagues, but also be careful not to over-examine them or reveal confidential information.

However, this order no longer needs to be kept secret.

Except for the internally selected "Zhonghai Advertising", the salesmen from other companies are all wanderers and are just there to help.

Then all that's left is enthusiasm and politeness.

"Chief Advisor?"

After exchanging business cards, the other party was also surprised by Zhou Haoran's position.

Zhou Haoran took his business card and was secretly delighted.

The opportunity is coming!

The salesman's name is Que Qiwen, and he comes from the well-known state-owned unit, Liberation Daily.

Zhou Haoran smiled and said, "Brother Que, it's already noon, let me treat you to a meal! Let's go, I see there's a row of restaurants over there, let's chat!"

"Okay, let's have a meal then."

Que Qiwen also wanted to get to know him, as they were both colleagues in the propaganda department of the system.

Went to a small shop.

When you go out, you have to follow the rules. Whoever orders the food pays the bill.

Zhou Haoran grabbed the menu first and asked the other party what he wanted to eat and what dietary restrictions he had.

The common answers are "whatever" and "anything is fine with me".

Zhou Haoran is very generous, three dishes and a soup!
This restaurant requires payment first.

The total price is 27 yuan.

Zhou Haoran took out the money, and Que Qiwen was polite to him and said, "Let me pay", "I'll treat you to this meal", "I'm older, I'll pay".

After several attempts at negotiation, Zhou Haoran finally paid the bill.

After rounding off, the total is 25 yuan.

Treating someone to a meal is really cheap these days.

Que Qiwen, feeling the favor, became even more enthusiastic and said, "Brother, you're here at the Harbor Brewery to do business, too, right?"

Zhou Haoran smiled and said, "Well, I have already bought the bid documents."

"You..." Que Qiwen shook his head, "This deal is hopeless!"

Zhou Haoran said, "I know, it's been decided. But the station has a requirement that I must participate in the bidding. It doesn't matter whether I win or not, I have to participate."

"That's it..."

Que Qiwen understood now. Otherwise, it was hard to imagine that the chief salesperson of a famous state-owned unit like Red Star TV would be so humble as to come and join in the competition.

Zhou Haoran said awkwardly, "What's going on with this Mr. Lu? What's his relationship with Zhonghai Advertising?"

“There must be some profit transfer!”

Que Qiwen gave his judgment without hesitation.

Zhou Haoran asked, "Is there no way around this?"

"I can't help it." Que Qiwen smiled bitterly. "I've been keeping an eye on the brewery's flyers for three years. Every year, it's always this Zhonghai Advertising. Not only Deputy General Manager Lu, but also Director Jin and Director Lang of the Marketing Department, and two section chiefs, have all been taken care of by them."

Zhou Haoran was surprised. "Are all the five judges of the bidding meeting from Zhonghai?"

"Yeah, that's why it's so difficult!" Que Qiwen ate the other person's food and wanted to express his gratitude. "In fact, in the first year, I was able to convince Director Lang and Section Chief Li."

Zhou Haoran asked knowingly, "Did it work?"

"What's the point? Zhonghai has the support of three judges!" Que Qiwen snorted, a little annoyed. "After that bidding, the factory reformed and established a trading company. Deputy Director Lu is the general manager. He has the final say on all matters related to the bidding now."

Zhou Haoran frowned slightly, "I heard that the old factory director Shen Yongchun has a decent style."

Que Qiwen lamented, "Yes, it's precisely because of his upright style that he's been unable to break through. He said the brewery's performance has declined in recent years because he's old and doesn't understand the market economy. So he completely withdrew from the marketing department and handed everything over to the young Deputy Director Lu."

Zhou Haoran said, "I've entrusted my trust to the wrong person!"

Que Qiwen waved his hand, "This deal is a no-go! Don't even think about it!"

Zhou Haoran smiled. "I know. I just wanted to learn more about the situation. I took over halfway through. The previous salesperson gave up on the project. The company said his skills weren't up to par, so they asked me to take over."

"Then it's difficult for you."

Que Qiwen felt very sympathetic.

Zhou Haoran didn't seem to care much. "That's fine. I mainly want to know the specific process of the bidding the day after tomorrow. Brother, you've participated in a bidding, so you know about it, right?" Que Qiwen nodded. "I do know a little bit about that. It's mainly about the bids and proposals submitted by the bidders."

"How to repay?"

"On-site explanation."

"interesting."

Zhou Haoran had never participated in such an unusual bidding meeting.

In this era, the commercial market is still very immature, and all kinds of shocking scenes and business jokes always appear.

Que Qiwen said, "The brewery's revenue this year is estimated to be a maximum of 1000 million yuan. Based on a 2% increase, their advertising budget this time is a maximum of 20 yuan."

"That's quite a lot."

Zhou Haoran said something that fits the times.

But I don't agree with it in my heart.

The marketing cost is too low!

With such a large revenue scale, they only spend a mere 2% on marketing... 20% is about right! State-owned factories are still too conservative and lack ambition for market-oriented things like brand building and marketing.

Que Qiwen smiled and said, "There are three rounds of bidding. The first round is for bidding. I estimate that as long as the bid does not exceed 20 yuan, it will pass the first round. The second round is for the bidding company to introduce itself, talk about its own strengths and available advertising space. The third round is to discuss the strategies it will use to promote the beer."

Zhou Haoran now basically understood it.

The lunch took more than an hour.

The show ended around one in the afternoon.

Before leaving, Que Qiwen shook his hand vigorously and said enthusiastically, "Brother, let's keep in touch in the future! Thank you for treating me to dinner this time. I'll treat you next time!"

"You're welcome, I want to thank you!"

Zhou Haoran laughed heartily.

Que Qiwen felt a little puzzled. He didn't know how he had helped him. He just told him some well-known information about the brewery. Was that considered helping him?

It was almost two o'clock in the afternoon.

Zhou Haoran calculated the time and it was almost time to go to the factory to get the bid documents.

But before that, he went to the newsstand on the roadside.

It cost 1 dollar to make the call.

He took out the phone book from his bag, which contained the office phone number of Shen Yongchun of Harbor Brewery.

Called.

The call was quickly connected.

"Hey?"

The other party's voice was deep and it sounded like Director Shen was very old.

Zhou Haoran said calmly, "Hello, are you Director Shen? I'm from the Liberation Daily."

"Well, what's the matter?"

Shen Yongchun seemed very calm.

Zhou Haoran said, "I'm a salesman for the Liberation Daily. My name is Que Qiwen. I've been discussing advertising cooperation with the brewery..."

Shen Yongchun interrupted him, "Young comrade, please go to the marketing department for bidding matters. I don't care about these things."

Zhou Haoran said, "Director Shen, I really need to ask you for help on this matter!"

"Ok?"

"I've bid for the brewery for three years in a row, but I've been unsuccessful every time. I won't participate this year because I've heard that the bidding is fake and they've already made the appointment!"

"That's impossible. Our bidding is all about fairness and justice."

Shen Yongchun is very stubborn.

Zhou Haoran said, "I'm the Liberation Daily, a major newspaper and a state-owned enterprise. If we really had to bid, wouldn't I be out-competed by a few private companies? Forget it, I've already withdrawn anyway, so you breweries can handle it!"

After saying that, he hung up the phone.

I happily went to the brewery to buy the bidding documents.

　I made a mobile phone and want to sell it to consumers. How do I sell it?
　　Two o'clock.

　　First, make the phone well, provide good pre-sales and after-sales service, ensure it is of good quality and low price, and be sincere enough to the users.

　　Second, rely on strategies. For example, hunger marketing, event marketing, patriotic marketing, and so on. There are also shady tactics, such as phone A explodes, phone B steals information, phone C charges an IQ tax, phone D is for the poor... Only my own phone is the best!
　　Zhou Haoran's "sincerity" approach, or his "positive tactics," were too slow and required a long period of accumulation. If he wanted to break through quickly, he could only resort to underhanded tactics.

　　
　
(End of this chapter)