After rebirth, I became a great master

Chapter 66 Signing the Contract
In the afternoon, signing of the contract.

It is said to be a contract signing, but in fact it is just a draft of the contract, a pre-signing.

It has no legal effect and does not require a deposit.

A formal contract needs to be approved by the legal department of both parties.

The brewery and Red Star TV are both state-owned units, have a brotherly relationship, and have a natural trust in their genes.

Once you pre-sign, there will be no more variables.

The person responsible for entertaining Zhou Haoran was Sister Luo, the judge of the bidding meeting in the morning and the secretary of the factory office.

The contract is pre-signed.

Secretary Luo said with a smile, "Consultant Zhou, this order is very well done."

Zhou Haoran smiled and said, "Thank you for your support, Sister Luo."

"That's not my support." Secretary Luo gave him a meaningful look. "Normally, I'm not even qualified to be a judge in a bidding process."

Zhou Haoran pretended not to know, "How could that be? Sister Luo is so capable, she looks like a strong woman."

Secretary Luo said admiringly, "I've worked in this factory for twenty years, and I've never seen anyone do this."

Zhou Haoran praised: "Director Shen is a good leader!"

Secretary Luo smiled and said, "This time, our Director Lu might be in some trouble."

"Really? What's going on?"

Zhou Haoran still refused to admit it.

Secretary Luo, realizing he was being cunning, stopped asking questions and said, "By the way, how do you calculate the production cost of advertising on TV?"

Zhou Haoran said, "Our channel has an advertising department that can produce advertisements specifically for clients. The cost is guaranteed to be cheaper than that of external advertising companies. I estimate that 5 yuan will be enough for your advertisement this time."

"You're really smart, aren't you?"

Secretary Luo couldn't help but make fun of him.

During the bidding process just now, the brewery's total advertising budget for this year was announced to be 20.2 yuan. His bid was 15 yuan, leaving 5 yuan, which he wanted to transfer to the advertising department.

Zhou Haoran said with a smile: "The advertising department's affairs are not within my scope of work. I just mentioned it casually."

Secretary Luo said, "The brewery also has its own advertising planning department."

"That's good!"

Zhou Haoran expressed his praise, but he disagreed in his heart.

Industry specializing in surgery.

Advertising production and advertising planning belong to the creative industry.

Not to mention state-owned factories that rely on monopolies and policy protections, even the vast majority of private enterprises struggle with creativity. Even global giants like Procter & Gamble and Coca-Cola have had to lay off their in-house advertising departments and hire high-priced third-party agencies to produce their ads.

Secretary Luo said, "Consultant Zhou, you're so smart, so please help me out. I'm in charge of the advertising planning department."

"Oh? How can I help you?"

Zhou Haoran is very enthusiastic.

But I don't feel comfortable.

I feel like this Ms. Luo is treating me like a child, like an adult trying to trick a child into giving her candy.

Secretary Luo smiled and said, "What kind of advertising slogan should I use when advertising on TV?"

"How would I know that? I'm just a salesperson. I don't know anything about advertising slogans."

Zhou Haoran declined immediately.

Although he is not from the marketing industry, as the vice president of products at a large Internet company, if he wants to make good products, he must have long-term interactions with technology, market, and other aspects.

Let him design the advertising slogan...

Not to mention winning over the whole world, it is still very easy to win over the domestic market in seconds.

It can be said that the bad advertisements and bad advertising slogans in China today have nothing to do with marketing or psychology. They are just catchy slogans thought up by laymen on the spur of the moment.

Relying on the super platform of television, it was forcibly promoted to thousands of households.

If it were twenty years from now in the Internet era, when the advertising and media industry would be fully integrated with the world, some advertising planning interns would be better than most of the current professional practitioners.

The most important factor is the change in marketing concepts. Current marketing concepts focus on satisfying needs. However, even this concept has not been fully grasped at the current stage of domestic business development, and is still mainly based on planning.

Higher-level marketing theories focus on mental satisfaction.

The former satisfies needs, and users will buy only when they have needs; the latter satisfies the mind, and users will buy whether they have needs or not.

If Zhou Haoran were to do advertising planning, he would be at least two dimensions ahead of the domestic market at this time.

However, it is too far ahead and difficult for the public to understand.

He was too lazy to take the initiative.

If we really want to make a name for ourselves, how should we charge?

For those international consulting firms, one idea will cost at least hundreds of thousands of dollars.

……

Four p.m.

Zhou Haoran returned to the station.

Go report to Director Meng.

Unexpectedly, I met another salesperson, Dong Zhiye from Group 3, in his office.

He was the one who used to work at the Harbor Pharmaceutical Factory. Later, he was forced to resign because he got his boss's wife pregnant, and he secretly came to Red Star TV.

Meng Xuemin wanted to fire him.

The reason I stayed was to see what the quality was.

If I can make a great contribution to the sales department, I can make up for my mistakes.

"Xiao Zhou?"

Dong Zhiye looks healthy and happy.

Zhou Haoran stood at the door, not in a hurry to go in, and said with a smile: "Brother Dong is here too, then I'll wait a moment."

"It's okay, it's okay, come here!"

Dong Zhiye was not at all restrained in front of his leader. It was as if he was the boss of the office and he was warmly inviting everyone.

Zhou Haoran walked in and asked curiously, "Brother Dong, you are so happy, did you successfully sign the contract?"

"hey-hey!"

Dong Zhiye winked at him.

Zhou Haoran was shocked. "Really? So fast?"

Dong Zhiye said: "The preliminary intention has been basically reached, and we expect to officially sign the contract next week."

"Great news!" Zhou Haoran was very excited and happy for him. "Brother Dong, you've set a good example for our sales department. I've already told the director that you're a sales genius."

Dong Zhiye smiled and said modestly, "It's just a small order, a two-quarter unpopular order period, 25,000 yuan."

Zhou Haoran said: "That's fine too, it's a good start!"

Dong Zhiye nodded. "Yeah, that's what I was thinking. The director has repeatedly emphasized to us that the sales department is in a difficult situation right now and needs to make progress as soon as possible. I think if I try harder, I can get 5. But time is very tight. I have to sign this order as soon as possible to set a good example."

Zhou Haoran said happily: "That's great, Brother Dong, we must cooperate well this time!"

"what?"

Dong Zhiye was slightly stunned, then he reacted.

I feel a little unhappy.

He understood what the boy meant. He saw that he had signed the contract and wanted to come over to "gain experience"!

Meng Xuemin agreed and suggested, "Boss, you're experienced and capable. Haoran is still an apprentice, so take him with you to see the deal. He won't receive any bonus or commission for this order; he'll just be learning from you."

There's no conflict of interest, that's all. Dong Zhiye smiled broadly, "That's great! The process of signing a deal like this is very complicated, and I'm really worried I can't handle it all by myself. Xiao Zhou, come over here, I'll show you the world."

"Uh……"

Zhou Haoran felt a little uncomfortable saying it directly to Dong Zhiye's face, fearing that it would embarrass and humiliate him.

But if they don't say it, it's obvious that there is a big misunderstanding between the two of them.

(End of this chapter)