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Chapter 197 Part Two
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Chapter 10 Psychological strategy 10: One key opens one lock, controlling businessmen in different regions
Section [-] Beijingers who like to talk about human touch
Mental Wisdom Call:

Negotiation keywords: the golden mean, reciprocity, human touch
Skillful in control:

In the past, in the old Beijing courtyard house, several families without blood relationship lived together, took care of each other, and formed a friendly and harmonious interpersonal relationship.This way of life is the easiest way to make people feel emotional, and this feeling has been passed down from generation to generation and gradually accumulated to form a stable cultural feature.Now, although Beijingers have replaced the ancient courtyard houses with high-rise buildings, this cultural characteristic has not changed.When they are doing business, they also like to chat and talk about human touch.

For example, when several businessmen go to a restaurant to eat together, everyone will always compete to pay, and there is often a situation where each other refuses to give in and have to pay, so that the restaurant payee does not know whose money to collect.

Beijingers don't have clear boundaries between you and me, and AA rules rarely appear in group activities.In their view, if the interests of each other are divided too clearly, especially if they care about every detail, it is simply selfish.More importantly, harmonious interpersonal relationships must not be destroyed because of personal interests.Once someone destroys this perfect image in people's minds, it will be regarded as "outsider", which is a manifestation of not understanding friendship or being a human being.

In the business field, Beijingers abide by a motto: "It is only once to lie to a friend, but it is a lifetime to hurt yourself." Therefore, they are old-fashioned, considerate of others, and care about their friends in every possible way, without expecting anything in return.If you go to a Beijinger's house as a guest, the host will definitely treat you very warmly, often bringing out the best things.Moreover, in front of rich dishes, you'd better have a full meal. If you are too humble and push back, you will be considered unhappy and lose face.

The forthright character of Beijingers also determines that they are unwilling to accept favors from others one-sidedly. Even the best friends also pay great attention to the way of communicating with courtesy and reciprocity.If you receive the favor of dripping water from others, you should repay it with a spring.This ancient tradition still exists in modern Beijingers.In view of this characteristic of Beijingers, when doing business with Beijingers, we must pay attention to human relations with them, and pay attention to human touch.

In addition, what cannot be ignored is that besides emphasizing human relations, Beijing businessmen also have a strong cultural flavor.Beijing has concentrated the best and most outstanding talents in China, businessmen transformed from intellectuals, with high cultural level and sensitive information.They do not have rich business experience, but they are well versed in modern management theory. After several years of business ups and downs, most of them are successful.Therefore, when dealing with them, you must pay attention to your own taste, and you must not let them look down on you, otherwise the business cannot be negotiated.

(End of this chapter)