The Godfather of Greenery

Chapter 584 Internal Reform
As the players began to enter the vacation stage, and the international players began to recharge their batteries one by one to prepare for the upcoming World Cup in South Africa in the summer, the management of Tottenham Hotspur could not relax at all.

On the second day after the No.30 eight rounds of the Premier League, the team disbanded. In the afternoon, Ye Qiu called some core employees of Theobald Training Base and gathered at White Hart Lane. A group of executive executives including Kenyon, Ron Gourley, and press and communications director Robert Milson met.

This is a meeting that Ye Qiu, Peter Kenyon and Ron Gourley have been planning for a long time, and will focus on a major change in Tottenham Hotspur.

"Everyone knows that since 2010, the UK has raised the tax rate for high-income earners in an all-round way, from the original 40% to the current 50%. On the other hand, Manchester City, Newcastle, West Ham United, even Liverpool, they have all launched a strong attack on us."

The impact Ye Qiu mentioned did not come from on the court, but from outside the court.

Regarding tax rate adjustments, this is no secret. In fact, in the past few years, the salary of the Premier League has been increasing. In the past, the weekly salary of [-] pounds was the highest, but now, looking at the entire Premier League, the top six Among the teams, only Arsenal is still sticking to the maximum salary structure of [-] pounds, and the other teams are all broken.

Now England has become the league with the highest tax rate among the five major European leagues. Coupled with factors such as the exchange rate between the British pound, the US dollar and the euro, the Premier League no longer has the advantage of attracting players. On the contrary, it has become a disadvantage.

To give a simple example, like Kaka, the Brazilian superstar went to Real Madrid, and Florentino offered him an annual salary of 1000 to 600 million euros after tax. According to the current tax rate in Spain, Kaka belongs to Beckham. According to the Bill, Real Madrid only needs to pay Kaka a salary of about 1000 million euros to guarantee him an annual salary of [-] to [-] million euros after tax.

But if it is in the Premier League, if they want to ensure that Kaka can get the same after-tax income of 1000 to 400 million euros, the club will have to pay him a salary of up to 800 million euros, which is a full [-] million euros higher than Spain.

Stars like to go to La Liga, especially those with high salaries. It is actually no secret, because La Liga has the lowest tax rate, only 25%, while France is 40%, Italy is 43%, and Germany is 45%. It was also 40%, but in 2010 it became 50%.

Some people may think that in principle, taxes are offset on the bills of the players, and the club is not a big problem, but those who say this obviously have not thought about a problem. Will the players be willing to miss such a large sum of income for nothing?If the club does not make certain adjustments, will they continue to stay in the team with peace of mind?
Do not be silly?
In Ye Qiu's previous life around 2013, why couldn't Arsenal retain people?
Results are one thing, and another part of the reason is that Arsenal is the only team that insists on a maximum salary of 20 pounds. This kind of stubbornness makes Arsenal almost unable to keep any player. It is simply unimaginable for the Premier League to break through [-] pounds anywhere.

Faced with such an impact, Tottenham Hotspur have been prepared for a long time, and they have been changing all the time, including using various means to ensure the income of players, making salary income a part of player income, but in Some other aspects to ensure the high income of the players.

Reasonable tax avoidance and business operations are the two most powerful means of Tottenham Hotspur. The former uses reasonable evasion methods and reduces tax payments to ensure players’ income, while the latter is Tottenham Hotspur’s way to retain players. A strong move.

Just like Messi and Ribery, the current salaries of Messi and Ribery are not in the top ten in the European football rankings, because if you want to reach the top ten in the current rankings, the annual salary is at least It must be more than 900 million euros, and the annual salary of these two players is around 800 million euros, so they can't make the list at all.

At first glance, it seems that the salary of the players is very bad. After all, including West Ham United's Eto'o, Manchester City's Adebayor, Manchester United's Rooney, Inter Milan's Ibrahimovic and others, all of them exceed 900. Ten thousand euros, or even more than 1000 million euros, can be regarded as the world's top two ace superstars, but their salary is so low?
This is also one of the reasons why the media has been rumoring that the two ace stars will leave the team. There are often some newspapers who fabricate rumors that some players are dissatisfied with their salaries, but those who really know the inside story don’t think so, because those who are familiar with the Tottenham fever Stinging reporters know that for the two superstars, salary is not the bulk of their income at all.

In the past season, Tottenham Hotspur won Messi's income from various advertising contracts and business cooperation, as high as 500 million euros, which was more than three times his annual salary. Berry's business income also reached 2000 million euros in 50, nearly three times his annual salary.

Moreover, their business income, because they have registered their own company, has a great advantage in paying taxes, and can guarantee that most of the income will actually fall into their own hands, even if they give half of the income to them. Club, but Messi's total income still exceeds that of Cristiano Ronaldo, who is promoted by Real Madrid.

The total income of players in a single season exceeded 3000 million euros, which was almost an impossible figure in the past, but in 2008, Tottenham Hotspur helped Beckham reach 3000 million to 40 million euros through effective cooperative promotion, Set a player's annual income record, and now, this record has been broken by Messi, and Ribery has also entered the ranks of the annual income of more than 3000 million euros. Of course, this calculation includes the part of the income shared by the club.

Tottenham Hotspur has three players who have reached this number, while Real Madrid has only one Cristiano Ronaldo, and other teams have not even one. This is Tottenham Hotspur's advantage.

To put it bluntly, the players benefit from the commercial income, and the team also increases their income. This is a win-win situation, and more importantly, through the development and operation of this aspect, the players can appropriately compress their salaries. Reduce the team's operating pressure, which is why Tottenham Hotspur's salary ranks outside the top three in the Premier League.

Now, with the introduction of the new tax rate in the Premier League, Tottenham Hotspur's internal reforms are also on the agenda, especially after the team has gained a lot of experience from the trio of Ribery, Messi and Beckham. , also tasted the sweetness.

"Next, we will further expand the two major departments of the business department and the news and public relations department. In our reform plan, the salary income of the players will be related to the playing time of the players, the achievements of the team, and the contribution of the players, etc. Aspects are directly linked, rather than the past fixed model."

As the club's chief executive, Peter Kenyon introduced the management's plan to everyone present.

Further in-depth commercial operation is a necessary means to adjust the team's financial pressure. Without money, you can't do anything, but Ye Qiu must also be vigilant about one thing, and that is to avoid turning Tottenham Hotspur into a Business machines, but ignoring the field of competition, is to embark on the mistakes of the Galaxy Battleship period.

From the previous fixed annual salary to the current floating system, it is a measure that combines business and sports. Tottenham Hotspur organized many professional accountants to conduct calculations and considerations before, hoping to come up with the most reasonable one. The most effective salary structure plan, while also drawing on the salary structure models of some large companies and other clubs.

Not only the salaries of players need to be reformed, but also the salaries of employees.

As early as last season, Tottenham Hotspur had already held a meeting to solicit the opinions of all players and employees in this regard, so all those who participated in the meeting were mentally prepared for these issues, and The plan drawn up by Ye Qiu and the management basically guarantees that as long as the players and employees remain motivated, their salaries will basically increase, but the rate will be evaluated based on your daily work ability, performance and status.

Salary increase plans are often easy to pass, and Ye Qiu hopes to use this floating salary structure to mobilize the enthusiasm of players and employees and ensure the enthusiasm of the team in the field of business and competition.

If the team can win the Champions League every year and rank first in revenue every year, then you are not afraid of giving everyone a high salary, aren't you?

At this meeting, Ron Gourley also made a summary and report on some of the team's situation last season, including income, and because the team stopped in the semi-finals of the Champions League, so in the Champions League In terms of income, it is much less than last season, but the income in the Premier League has increased a lot.

"The league prize money we received in the Premier League last season reached 170 million pounds, of which the biggest income came from TV broadcast fees, in addition to the basic broadcast of 460 million pounds for each team. In addition to the 200 million pounds of overseas copyright fees, plus the 900 million pounds of sponsorship and license agreement fees, our share of live broadcast sessions has also reached [-] million pounds."

The broadcast share of the Premier League is very complicated, including basic fixed share, overseas copyright and some fees. These are all the same for all 50 Premier League teams, but there is also a part of the share for the number of broadcast sessions. A live broadcast is [-] yuan. sterling, and teams including Tottenham Hotspur, Chelsea and Manchester United, the number of live broadcasts is basically live broadcast.

Another part is the final league ranking bonus. One ranking is 80 pounds. Tottenham Hotspur won the league championship, and they can get a total of 600 million pounds in bonus income.

In other words, Tottenham Hotspur's bonuses and income from the Premier League alone have reached 170 million pounds, which is nearly 8000 million euros in conversion. The huge income that the teams are all coveting, I am afraid that only two teams in the Western Super League can surpass Tottenham Hotspur.

But this is only the income from broadcasting. If you count ticket income, match day operating income, merchandise sales, sponsorship income and other income, Tottenham Hotspur’s operating income will reach a record high. It is expected to further shorten the gap between Manchester United and Real Madrid.

You know, Tottenham Hotspur achieved this achievement, and this is still under the circumstances that the White Hart Lane Stadium is not strong. If it is changed to a new stadium, the current Tottenham Hotspur will not lose in terms of management. any team.

In the case of a considerable increase in financial revenue, in addition to the appropriate increase in the salaries and benefits of the players and employees, the team also decided to continue to add some additional income in other areas. For example, the investment budget for the 2010 Christmas Carnival increased. Yes, there is also the budget for Tottenham Hotspur's youth coach training courses, the budget for talent day selection activities, and so on.

Among them, because of the talent day selection activities, Tottenham Hotspur can form a complete youth training echelon, so Ye Qiu announced that starting from the next season, Tottenham Hotspur's youth training camp will fully follow Aja Max's youth training model introduces an assessment system of survival of the fittest, which is assessed once a year, and all players who fail to perform will be dismissed.

Not only the players, but also all employees and coaches working in Tottenham Hotspur, the same assessment system is adopted, and employees and coaches who perform poorly or are unqualified will also be dismissed.

In Ye Qiu's view, the Tottenham Hotspur youth training camp used to be a pool of stagnant water, with only entry and exit, but at that time it was because Tottenham Hotspur did not have a complete youth training echelon, but it is different now, Tottenham Hotspur Hotspur has enough fame and appeal to attract more and more youth players to join every year. In this case, it is necessary to strengthen competition.

The long-awaited summer talent day selection event will be held in July. Unlike last year's talent day selection, last year it was only for England, but this time it expanded to Europe, but outside the UK, basically They are all recommended by scouts. After all, Tottenham Hotspur want to provide food and accommodation for players participating in the talent day selection activities, so they have to consider the cost and investment issues.

But even so, the scouting department will recommend 14 players from outside the UK to participate in the talent day selection, basically in Europe, and in the UK, it has already attracted more than [-] players under the age of [-] to sign up. Some of them were players who participated in the talent day selection event before Christmas.

From now on, the talent day selection event will become twice a year, around Christmas and July in summer. This event will provide a steady stream of supplies for the Tottenham Hotspur youth academy.

As Ye Qiu, Peter Kenyon, and Ron Gurley came on stage one after another, they introduced the development of Tottenham Hotspur in the past year, and everyone present could feel it The changes to Tottenham Hotspur, especially the rapid development of this team in the past few years.

The current Tottenham Hotspur is already a cutting-edge force that cannot be ignored in the Premier League and European football. Many media and fans have even classified Tottenham Hotspur into the ranks of the giants, but Ye Qiu himself is very It is clear that Tottenham Hotspur has not yet established an effective, reasonable and durable operating mechanism.

Moreover, the competition in the Premier League in the next few years will become more and more fierce, especially as more and more capital predators pour into the Premier League, which will bring greater competitive pressure to Tottenham Hotspur, and all of this All require Tottenham Hotspur to continue to develop.

At this meeting, Ye Qiu also arranged some things for the team for the next season, and the focus was on the team lineup. He hoped that the loaned Danish teenagers Eriksson, Neymar, and Couti Both Neo and Lucas Moura have been recalled to London, keeping them in the Premier League and cup competitions for the following season.

Ye Qiu hoped that the team would start preparations now, because the three Brazilian players, Neymar, Coutinho and Lucas Moura, all needed to apply for work permits.

Because Manchester United and other Premier League teams missed many future superstars including Kaka, the Premier League team Qiqi issued a strong appeal to the FA and finally passed the special talent clause. For some relatively well-known young rookies, restrictions have also begun to be appropriately relaxed, especially talented rookies from some football powers.

Therefore, Ye Qiu feels that for Neymar and Coutinho, two young players who have performed very eye-catching in Brazil's domestic league and the Brazil National Youth Team, it is not a big problem to get a labor certificate. Nam Tottenham's public relations ability is no longer the same as it was back then.

But Lucas Moura is more difficult to deal with, especially considering that he has not yet appeared in the Brazilian national team and youth team, so it is the most difficult for him to obtain a work permit. Ye Qiu and Tottenham Hotspur The coaching staff has also made full preparations. If he really can't get a labor certificate, he will be sent to Ajax for a period of time.

With the new season, Pogba, Eriksson, Nastasic, Varane, Neymar, Coutinho and other players entered the first team, plus Phil Jones, Kyle Walker, Ramsey, Hazard and other players who were already in the first team will bring Tottenham Hotspur's post-26s players to ten in the new season, and the list of Tottenham Hotspur's first team will also reach [-]. , will become the team with the youngest average age in the Premier League.

After arranging the relevant tasks of each department of the team, some heads of Tottenham Hotspur's departments also gave some ideas and opinions on the plan for the next season, many of which were directly discussed at the meeting It was passed at once, while some have to wait until the new season to make a choice according to the actual situation.

And this internal management meeting after the Tottenham Hotspur season ended in the evening after more than four hours, and after the meeting, Ye Qiu invited all the employees and The coaches went south to London for dinner, and they didn't disband until the evening.

The next day, Tottenham Hotspur, apart from the employees of the administration at White Hart Lane, Theobald officially entered the furlough.

As in previous years, Ye Qiu's summer vacation will still be spent with his family, and this time they will return to China and go to Shanghai and Xiamen, but Huang Chu's vacation will have to wait until June, and Xiao Huangrong's kindergarten is not yet available. It was a holiday, so Ye Qiu took time to go to the United States alone after the team's holiday.

But in Europe, although all the media on the surface are warming up for the upcoming World Cup, secretly, the local tyrants in the Premier League have already begun to prepare for the signings of the next season, and some of them have extended their hands to Tottenham Hotspur team.

(End of this chapter)