The Godfather of Greenery

Chapter 585 Marginalized Counterattack
"Reorganization? Are you sure?"

When Eliza finally met Ye Qiu, after the two had just experienced two lingering storms, when she heard Ye Qiu's words about reorganizing the business and management model of Ye Qiu, she He was so surprised that he got up from his body, and he didn't even notice that his beautiful chest was exposed in front of Ye Qiu.

But at this moment, Ye Qiu's eyes were very serious, without any distracting thoughts, "Yes, I'm very sure!" His tone was also very firm.

Ye Qiu has always believed in one sentence, learning is like sailing against the current, if you don't advance, you will retreat.

But this sentence is not only applicable to learning, it is also applicable to all aspects of a person, a company, and even a country, because everyone must know that the world we live in is not a static one, but a dynamic one , he is changing anytime and anywhere, you can only have a future if you follow him and adapt to it.

Therefore, Ye Qiu decided to take advantage of the new tax rate in the UK to reform Tottenham Hotspur's internal management and salary model. However, for the same reason, when Ye Qiu came to the United States, he also hoped to carry out the reform of Leaf Technology under his command. reform.

"I don't really understand!" Eliza obviously felt that the current restructuring and reform of Leaf Technology is simply crazy.

You know, this company has definitely been the most profitable company in the world in the past few years. In just a few years, it has accumulated astonishing wealth, and more importantly, Leaf Technology is still growing rapidly. The momentum is sprinting forward, and as long as it takes time, it will definitely become a giant high-tech enterprise comparable to Microsoft.

With such a good momentum, Ye Qiu said that the company would be reorganized and reformed, which made Eliza feel incomprehensible.

Ye Qiu got off the bed, walked in the air-conditioned room, walked to the window, opened the curtains with a snap, and saw the quiet and dark garden and the night sky studded with stars.

"You know, I've always been thinking about a question, that is why the former leading companies such as Motorola and Nokia, and even Microsoft, will eventually decline?" Ye Qiu slowly, using a very flat, but yet It made people feel that he seemed to empathize with the experiences of these companies.

The decline of Motorola and Nokia is an indisputable fact, but it is too early for Microsoft to say that the decline is too early, but you must know that in the entire high-tech field, especially in the field of top high-tech experts, almost everyone is full of enthusiasm for Microsoft's future. It's a dark day, because the company has barely made any progress in the past ten years.

Of course, this world is a dynamic world, and no one dares to say that it will definitely be like this, so the decline of Microsoft can only be regarded as a high probability event, but it does not rule out that it suddenly appeared some kind of great innovation, and then drove this company out of the world. quagmire.

"Is it because they don't want to innovate? Or are they unable to develop satisfactory products? Or are they not working hard enough and lacking self-motivation?" After speaking, Ye Qiu shook his head, "Obviously, all The answer is no!"

"Nokia and Motorola have no doubts about their innovation capabilities, nor do they need to doubt the quality of their products. Even their pursuit of excellence and the concept of constantly setting higher demands on themselves are not lost to anyone. But why are they declining? And declining It seems that there is no warning, and it will catch you off guard!"

Just like Nokia, Nokia was brilliant a few years ago, with a market value of 500 billion euros, but in less than five years, the market value was squandered, but can you say that Nokia has no innovation ability?Lack of high-quality products?Not working hard enough?

People who have this kind of thinking think things are too simple, look at the current mobile phone industry, Nokia is still the number one sales, and then think about why!

"I don't know if you've heard of it, but the concept of the Zeus mobile phone we launched, Nokia has actually already had this concept, that is to say, they once thought about launching the Zeus mobile phone, and it was earlier than us. They launched such a mobile phone, maybe it will fail because of the lack of Internet and telecommunications technology, but it may succeed, and then we will have nothing to do, but they ignore it, because they think that this kind of mobile phone will be used There are so few users, negligible, that they don't think it's worth developing a phone like this."

Eliza has also heard this story. In fact, not only Nokia, but many mobile phone manufacturers and Internet companies have had such an idea, but they did not implement it in the end, because in their view, this It is a marginal market that is so small that it can be ignored.

Eliza is undoubtedly an extremely intelligent woman, so she quickly understood what Ye Qiu meant, marginal market.

Almost all innovations in all industries come from marginal markets!
When big business computers were all the rage, personal computers were seen as a fringe market because everyone thought no one would use such a big, bulky, inconvenient, and expensive computer at home , but Steve Jobs launched the personal computer, which completely changed the world.

This is a classic case of a successful counterattack with a marginal market.

But is it just Apple?

Wrong, looking at the whole world, almost all disruptive technologies since human history all come from innovations in marginalized markets, and then use marginalized markets to counterattack and swallow up the entire market.

But this is a kind of fate, a kind of reincarnation!
Just like Microsoft back then, Bill Gates also started from a marginalized market, and successfully made Microsoft the largest Internet company in the world, but after his Microsoft became the mainstream of the market, he did What?
He did one thing that all companies that occupy a dominant position in the market will do, that is, to concentrate all their energy on continuously improving their main business, which is the core business such as Windows system and Office, which caused Microsoft to miss time and time again. The opportunity for technological innovation, and even missed the rise of smartphones, directly led to the collapse of Microsoft's entire business in the consumer electronics field.

In the past, we used to do Internet and PC, who would have thought of making smartphones?

That is to say, when a company dominates the market, it becomes the mainstream market, but it cannot cover all marginal markets, but there will be a lot of small companies, a group of entrepreneurs with entrepreneurial passion and creativity. In order to get rid of the shadow of large companies, entrepreneurs have invested in marginal markets and brought their creativity into this market, creating disruptive innovations and once again completing a counterattack in marginal markets.

Going back and forth like this is like a kind of fate, a kind of reincarnation, which keeps happening in human history.

Leaf Technology also started from a fringe market, a fringe market between the Internet and mobile phones, so he was able to get rid of Nokia, get rid of the shadow of companies such as Microsoft, and grow to the status and influence it is today.

But the question is, now that the Android system has become the main force in the market, accounting for nearly 70% of the market share, will fate happen again?Is there a disruptive company that will kill Leaf Technology soon?

This is the question Ye Qiu has been thinking about for a long time!

Someone said, why doesn't Ye Qiu stay in the United States all day, why doesn't he participate in the management of Leaf Technology?
Because it is not necessary, because in Ye Qiu's view, Leaf Technology does not need him now, because there are more professional people in charge of various things, and as the boss of the company, what he wants to think about and face is not Daily operation and management, but how and where the company will go in the future, is more important than anything else!

"I see what you mean!" Eliza understood everything at once.

Leaf Technology is now the mainstream market, and Zeus mobile phones occupy a dominant position in the market. Regardless of the fact that each generation of Zeus mobile phones has a lot of innovations, how long can this innovation last?Compared with the disruptive innovations when the Zeus mobile phone was first launched, the so-called innovations now are just small innovations to strengthen its own dominance.

That is to say, in the core business of Zeus mobile phone, Leaf Technology is equivalent to the current Microsoft and Windows systems.

In fact, Leaf Technology can do nothing now. It doesn’t need to do anything, just stare at its competitors, and I will follow what others innovate, relying on the strong market recognition of Zeus mobile phones, relying on the strong Android system market share, no company or any mobile phone system can surpass Android.

This is the advantage of mainstream market rulers, but it is also terminally ill!

Because it is impossible for any of your innovations to exceed the revolution brought about by the Zeus mobile phone and the Android system, you will always be able to live in the shadow of past successes, and then wait for the next disruptive innovation that does not know where it comes from. Take your life away, and then you'll suddenly realize, oh, I missed something.

Of course, you can have many ways to make up for your own problems in these aspects, such as acquiring some innovative companies, acquiring some emerging technologies, and some have achieved success from them, but the problem is that most of them fail.

Eliza understands Ye Qiu's thoughts very well. She knows what Ye Qiu means. Leaf Technology's current acquisitions are actually making up for its lack of innovation, but in essence it is still strengthening the Zeus mobile phone and the Android system. This is an inevitable inertial thinking.

Even, if Ye Qiu hadn't thought about it now, she would not have noticed this problem.

"I have seriously thought about the traditional business rules in the past and the business rules in the current Internet era. I think it is much crueler and bloodier than the past, because now is an era that emphasizes winners take all."

Ye Qiu's words are not difficult to understand. Leaf Technology is now the winner takes all. It not only pushed Nokia to a point of collapse, but also pushed several other competitors, such as Microsoft, Apple, Google, etc., at least in the field of smartphones. and the Tablet PC field are cornered.

Not only that, the industry concentration of Leaf Technology is very high. Leaf Technology itself almost owns most of the patents of smartphones and tablets. At the same time, it is completely independent in the production of some important components. For example, the CPU of the third generation of Zeus mobile phones will use Leaf Technology The products of semiconductor companies, among which tablet computers were also used by themselves before.

The purpose of doing this is to firmly control all resources in your own hands. You can say that this is a kind of closure, but the problem is that this kind of industrial concentration can allow Leaf Technology to maximize its protection. the quality of the product.

In addition to industry concentration, marketing is becoming more and more important. Leaf Technology's marketing team is very good. In this regard, Tottenham Hotspur has also inherited Ye Qiu's consistent characteristics, that is, focusing on news promotion and product marketing.

"But the reason why the current Internet era is bloody and cruel is because the time left for those practitioners to think and transform is getting shorter and shorter. This is because the Internet is gathering people from all walks of life at an alarming speed. Creativity, and create wave after wave of innovation, at a dizzying pace that is overwhelming!"

The faster the change of products and services, the higher the chance of making mistakes, and the less chance of making up for mistakes. Therefore, many companies become popular quickly, but also collapse quickly. The experience of Leaf Technology and Nokia is a big example. .

Eliza is also considered to be a well-known CEO in the world, and her knowledge now is higher than before, especially her understanding and knowledge of the Internet field, which made her, after hearing Ye Qiu's words, She was really shocked in her heart, because she found that Ye Qiu was thinking too far, but he was not only thinking about the present, he was even thinking about things ten or twenty years later.

But isn't this the quality that a company's decision-maker should possess?

"What do you want to do?" Eliza was finally persuaded by Ye Qiu.

Ye Qiu thought for a while, and organized his somewhat complicated and chaotic thoughts, "I think companies in the future Internet era will be divided into two types, one is like Microsoft, and they all focus on one or two cores. There is another kind of product, that of Google, whose business is very dispersed, spreading to various fields and industries, and then trying every means to connect these fields and industries through the Internet.”

"Both of these companies have their own advantages. Microsoft can focus on developing a product, and make it more refined and stronger, bringing huge and rich profits and returns, and dominating the market, but the risk is that technology and product updates The replacement is too fast, if you can't keep up with this pace, you will be replaced and eliminated sooner or later."

Microsoft is clearly not keeping up with the pace of the times, especially in the past few years after the promotion of smartphones, this old-fashioned pace has become more and more cumbersome, especially now, and there is even news that Microsoft is not at all The acquisition of Motorola or Nokia is not considered, because they do not plan to enter the hardware, and Microsoft used to find partners for hardware.

Ye Qiu can guarantee that Microsoft will pay the most painful price for its current decision-making mistakes.

Tottenham is also a Microsoft type and just needs to focus on football, which is Tottenham's core business.

"The benefits of the Google model are also obvious. It is like a greedy snake. It keeps entering various fields and devouring all kinds of technologies. If it is successfully digested, it means that their advantages are improving. Risks It is weakening, but if they cannot digest and break the barriers between various fields and industries, then they will fail completely!"

To put it simply, one is small and refined, and the other is large and comprehensive. It is hard to say which one is better.

In fact, when Ye Qiu drew up the development plan for Leaf Technology, he once proposed a smart ecosystem. In fact, this is the premise that Leaf Technology should develop from a small and sophisticated to a large and comprehensive direction, while maintaining the advantages of being small and refined. Next, be large and comprehensive, and break through barriers in multiple fields and industries.

Ye Qiu had never organized and re-recognized the future of his company and industry in such a systematic way before. To put it bluntly, the smart ecosystem is nothing more than a decision he made based on the memories of his previous life and combined with the knowledge and resources he now possesses. , There are no systematic theories and ideas at all, so it's a piece of shit luck.

But now he clearly sees why he wants to do this, and clearly knows what he wants to do and how to do it. This undoubtedly allows him to clearly see the future of himself and Leaf Technology.

"Okay, you succeeded!" Eliza was completely overwhelmed by Ye Qiu's thinking now, at least she had never thought about these things before, "Tell me, what are you going to do?"

Ye Qiubi raised two fingers, "Two things, first, reorganize the company's internal management structure, abolish all hierarchical management, and let all employees independently decide what they want to do."

This is just a general direction, and there are still many complicated things in the details, but in the final analysis, the biggest change is to give employees the right to choose independently, so that they can decide their own research directions and fields of interest, the company provides research funding support, and at the same time The company will also introduce a series of measures to recognize the value of employees, such as salary increases, and even the sharing of research results.

Eliza just heard this, and her brows were tightly furrowed. She could predict that once this was done, the entire company would be completely messed up. In fact, the method is almost the same, except that Ye Qiu has done it more thoroughly.

"Second, set up an independent brand new subsidiary company specializing in self-attacks!"

Since all disruptive innovations start from the fringe markets, Ye Qiu will reform the company's management model to maximize the innovation capabilities of employees, encourage employees to innovate, and even carry out self-disruption in some fringe markets innovation.

The purpose of Leaf Technology is to provide employees with a better innovation environment, encourage them to gain benefits through innovation, and tell them that the benefits of innovation within the company will not be less than the benefits of leaving the company to start their own businesses, because the former It can provide them with huge human, financial and resource support.

At the same time, establishing a company with the purpose of self-attack is like hanging a sword of Damocles over the head of Leaf Technology. It can not only maintain the crisis awareness of Leaf Technology, but also find the company Weaknesses and mistakes in various aspects can also activate the company's self-improvement mechanism.

Of course, if one day in the future, Leaf Technology is unfortunately destroyed by this kind of business policy of its own subsidiary, then Ye Qiu also feels that it is no big deal, because it can be destroyed by its own subsidiary, and it can also be destroyed by other competitors. The opponent is destroyed.

There is a saying that is true, it is better to die in your own hands than to die in the hands of others!
And if Leaf Technology can constantly improve its weaknesses and shortcomings, and keep innovating, then this company will prosper for a long time, and will become stronger and stronger, and even become a century-old enterprise.

(End of this chapter)