China Entertainment Times

Chapter 573 It's cheaper for him! (Second more please subscribe!)
After attending the Annual Economic Figure Awards Ceremony, Tang An started to work again.

The cooperation between the four companies mainly engaged in artist brokerage and Oriental Pearl TV, DMG Media, Changying Film and Television, and Wentou Holdings has finally been negotiated.

After the capital injection of the four companies, the shares of Hantang Media were diluted to about 70%, and the four investors all took 10%.Zhou Jia, Chang Jihong, Zhou Shiwei, and Liu Yu, the four general managers and their first-line stars share the remaining 20%.

The valuations of these four companies are now all around 10 billion.

Performing arts brokerage companies are the most ideal asset-light companies. Their main business is to maximize the value of stars, invest in movies and TV dramas bundled with stars, and continuously train new talents.

Moreover, each of these companies has at least one first-line star who is at the peak of popularity. Chang Jihong's Qianyi Culture Media has Liu Ye and Sun Li.

Apart from himself, Deng Chao's Tang Dynasty Culture Media also includes Wang Kai, Wan Qian, Zhao Liying and others.

I originally planned to include Deng Chao's orange image, but this guy set up three orange images in Beijing, Dongyang, and Tianjing, which is too messy.

Wang Kai has basically become the leading actor of the company's high-quality TV dramas. Wan Qian starred in "Predecessor Raiders" and "Master of Hypnotism".

Zhao Liying is also mixing TV dramas, but limited by her appearance, only one "The Thousand Bone of Flowers" starring her and Wang Kai has become popular, and it is still the popular one.

This is an adaptation of a novel, and it also belongs to Han and Tang literature. Basically, 90% of the high-quality IP in the future will be in the hands of Han and Tang literature.

The TV dramas produced by the four companies have already appeared in one, and they have all made money from being on the stars. Coupled with the fame of these stars, the valuation of one billion is not high.

Even maintaining this momentum, with the full assistance of the four of them, it will not be a problem to double this time next year.

The registered places of the four companies have now been changed to Huairou, and Huairou is now aggressively attracting investment, mainly targeting the field of film and television culture, with a series of discounts.

It is said that the new campus of the Academy of Film will also be located in Huairou.

On January 1th, 15 days before the Spring Festival, Tang An held a launch conference for Nuomi Movie at the Four Seasons Hotel.

In 25 days, to promote a new app, apart from throwing money at it, what could be more effective than enough influential celebrities to come forward.

Although Nuomi.com has a client download path, it is a new app after all.

At 10 o'clock in the morning, at the press conference, there were also some melon-eating people randomly selected on Weibo.

For those with prizes, 50 people came, each of whom came with a Xiaomi mobile phone, not much money, anyway, Lei Jun paid for all the mobile phones advertised by him.

If you win the registration, you will get a mobile phone to experience the new APP on the spot. The momentum is big enough.

Chinese people will never miss the fun, let alone a prize, and this prize is a smartphone.

At least in the past two days, anyone who has been on Weibo knows that there is such a mobile phone.

Of course, this choice is fair enough, there is no such thing as using a Xiaomi phone + a woman to be selected
The media also came here, even if it was a broken mobile phone software, but with Tang An around, they could always get some news, and if it was not enough, they could ask about the news of "Interstellar".

The venue of the press conference was sufficiently high-end, full of high-tech atmosphere, and Tang An came on stage in person.

"Everyone from the media and audience, good morning everyone, welcome to the Nuomi Movie Client Launch Conference under Hantang Media"

clap clap clap clap
The reporters applauded with dignity, and the 50 movie fans won't be stingy with their applause for taking a mobile phone for nothing.

The press conference is to introduce new products. At present, there are too many large and small online ticketing platforms, and basically there are not many new ideas.

The mobile phone interface is projected on the big screen on the back, from registration, movie selection, seat selection, movie rating, and movie specials.

Not only can you buy tickets, but you can also share the feeling of watching the movie and score it on the topic of each movie.

These things that other platforms have can't arouse everyone's interest, Tang An began to introduce things that other platforms don't have.

"Everyone, please see that Nuomi Movie is not only a platform for buying tickets and communicating, but it can also check the box office information of all movies currently in theaters. This is in real time!"

With Tang An's finger, he entered a new interface.

The above is the time and date, and the following is some information in the form of a table.

"In this interface, you can see that the leftmost is the title of the movie, and then from left to right are today's box office, cumulative box office, today's film schedule, today's attendance rate, today's average number of people per game, and the number of days of release, covering the current There are more than ten movies on show, refreshed every half an hour!"

"Not only is there a table, but it can also be replaced with other statistical forms. Then we can click on a movie and view the detailed data from the first day of its release to the present. There is a graph on it, which can clearly see the movie The ups and downs of box office and attendance.”

The audience exclaimed, if you only buy a ticket, it’s nothing, even many people will not download it because of the memory of their mobile phones, just click on the webpage.

However, this directly spread the box office data in front of everyone, which is unprecedented.

In the past, movie box office audiences were always the last to know, and sometimes even several media and film studios announced different figures.

800 million can be quoted as nearly 9000 million, and more than [-] million can exceed [-] million. No matter what, it is a good number.

Tang An gave the reporter 5 minutes of interview time, and explained to the reporter's question.

After all, real-time box office statistics sound unreliable. There are 4000 movie theaters all over the country, so it's not that easy.

Tang An said with a smile, "Our Nuomi movie has been connected to the data of the sole proprietorship office of Optoelectronics. Although it is impossible to collect 100% of the data at present, after several years, the sole proprietorship office has been able to count 93% of the national Cinema."

93% ah, that's not much different from 100%.

The reporters of the Special Funding Office know that it belongs to the General Administration of Optoelectronics. Since its preparation in 05, it is still not perfect, and the data platform has no upper limit.

However, this is definitely not what all film crews would like to see. Why did Tang An do this.

Facing the reporter's question, Tang An replied.

"The information system is funded by the state and should be a kind of public wealth. Both industry operators and ordinary audiences have the right to know the box office and film schedule."

"Having been in the industry for nearly ten years, I know that there are many dark places in the film industry. Some film studios arbitrarily exaggerate the first-run box office, first-day box office, zero-point box office and other data to inject water into the box office figures, thus creating the appearance of false prosperity of the film.

Some viewers may be deceived by this false prosperity, thereby increasing the popularity of the film's topic, and even the film schedule and box office.Even if practitioners suspect that there is moisture in it, there is no authoritative data to check.

Now that the data is transparent, all fraud will no longer exist, and the film industry does not allow such people! "

Some righteous words make people excited. It’s not a day or two for the box office to falsify. At present, all the data are obtained from third-party statistical agencies. God knows it's true.

Three days after the premiere of "Astro Boy" at the end of 2009, the distributor claimed that the box office reached 4000 million yuan, breaking the record of 3 million yuan for the first weekend of "Ice Age 3000".

It was later proved that the box office was seriously inflated, and the actual figure was only about 1700 million.

Rounding is not uncommon, people directly doubled it.

But Tang An didn't continue to talk about this topic. If he really rushed to take the lead, those who flooded and laundered money would hate him to death.

Then, Tang An threw out an even more shocking news.

"In order to celebrate the launch of Nuomi Movie, give back to fans and friends, so that everyone can go to the cinema to relax during the New Year, Nuomi Movie has specially withdrawn the special movie tickets of 9.9 yuan, 15.9 yuan, and 19.9 yuan!
There is no need for group purchases or memberships. In most cities across the country, most movies can enjoy this kind of discount. Nuomi.com will invest 6000 million yuan to subsidize audiences. It will be officially launched tomorrow, and all movies released during the Spring Festival can be pre-sold in advance! "

"You buy the ticket, I pay for it!"

At the end of the press conference that day, the six words Tang An shouted at the press conference immediately became the headlines of the major media.

9 yuan and 9 movie tickets are not unavailable now, but most of them are group purchases.

Moreover, there are more and more group buying scams. You may pay the money in advance, and the number of people is enough, and the website will be "disappeared".

There are also other 9 yuan 9, but very few, basically popular movies rely on grabbing.

But Tang An said that he invested 6000 million yuan to subsidize the movies released during the Spring Festival, which is definitely a big sum.

At first, many people were skeptical, but the next day, the Nuomi movie had just been launched on major app platforms, and viewers who wanted to grab tickets immediately went to download it.

If there is a bargain, you must grab it, and it may be gone if it is too late.

Ticket supplements are only aimed at the Spring Festival, and most people are targeting the two movies "Hong Kong Ji" and "Journey to the West".

Most of the 2D tickets for the golden sessions are 19.9. After all, the tickets for that time period are not worried about selling, and the other time periods are mostly 9.9.

Most of the 3D ticket prices of "Journey to the West: Conquering the Demons" are 29.9 and 36.9 yuan, not as cheap as 9.9 yuan.

Moreover, only 800 million yuan was invested in "Journey to the West", the other 5000 million yuan was spent on "Lost in Hong Kong", and the remaining 200 million yuan was spent on other movies.
Although "Journey to the West: Conquering the Devil" is an opponent, it is not only for the box office during the Spring Festival, but also to seize the market and users.

If there is no subsidy for "Journey to the West: Conquering the Demons", it will undoubtedly lose a lot of users.

Over the past morning, many movie fans posted on Weibo and in the space the 9.9 yuan and 19.9 yuan movie tickets they had snatched.

One day passed, and the cheap tickets have not been snatched up yet.

After all, movie tickets bought online are non-refundable, and now no one can guarantee that they will be free to go to the movies at that time, which leads to an endless supply of cheap tickets.

Indeed, the remaining tickets are sufficient, but the intensity of snapping up is less.

It's a normal thing to grab something you can't buy. Anyway, depending on where the tickets are, it's not too late to buy them before the show.

This large-scale investment has hit colleagues in the film industry, especially the Huayi brothers who released "Journey to the West" by surprise.

"Snapped!"

Wang Zhongjun slammed the table down!
At this juncture, Tang An actually did something like this.

On the opposite side, Wang Zhonglei was a little worried, "Brother, should we continue?"

"Of course not, it's too obvious to do it now."

Wang Zhongjun shook his head.

What he is worried about now is not the Spring Festival, but "Zodiac".

In less than a month since it was released, the total box office of "Zodiac" has reached 8.8 million, which is still a bit miserable. .

Don't dare to be miserable, just be miserable every day, otherwise it will be too easy to be seen.

Huayi is a listed company, so many pairs of eyes are watching every move.

At this rate, it is almost impossible to break one billion, unless there is a large-scale water injection.

Wang Zhongjun just wanted to take a risk to make a vote, rushing to one billion before the Spring Festival, and pulling up the stock price.

Nuomi now refreshes the box office every half an hour, which undoubtedly increases the risk.

"Forget it, it's cheaper for him!"

Wang Zhongjun sighed, "Zhonglei, go find Tang An and see if you can subsidize "Zodiac". We can pay part of the money."

For the stock price, only a little blood can be shed.

(End of this chapter)