China Entertainment Times

Chapter 574 Deceive too much! ! ! (The first update asks for a subscription!)
"How is it, is the operation going well?"

In the conference room of Hantang Media Group, Tang An held a meeting with the two directors of the publicity and marketing department and the distribution department, as well as the managers of seven or eight departments under the two departments.

There are also Gao Hongsheng, President of Nuomi Films, and Zhou Ru, Vice President of Operations, who reported on the situation in the past two days at the curtain.

"Chairman, the pre-sale box office of "Lost in Hong Kong" has reached 700 million, and the first day of the Chinese New Year's Eve accounted for 400 million, of which 180 million was accounted for by ticket replacement."

It's only been two days, and it's still early before the release, so the data is not bad.
The remaining tickets are sufficient, and the speed of time will definitely slow down in the future, until a few days before the release, there will be a wave of explosion.

Moreover, the APP has just been launched, and the download volume is not enough.

Tang An nodded, "How is the promotion? Not only online promotion, but ground promotion is also the focus."

Gao Hongsheng returned, "More than 30 provinces and cities across the country have sent two employees to each province to cooperate with the distribution team of the Group's distribution department in each province and city, recruit a large number of local promotion personnel, and introduce the Nuomi movie app face-to-face to audiences in most movie theaters. , Propaganda posters and videos are also filled in major movie theaters across the country.”

The audience of Nuomi Movies is movie fans. There are thousands of movie theaters across the country, and movie fans who can enter the movie theaters are the largest potential customer base.

Promotion means spending money. Fortunately, the company already has dozens of distribution teams in more than 30 provinces and cities across the country.

Everything was going on smoothly, Tang An ordered to close the video chat, and told Cheng Hai, director of the distribution department.

"Mr. Cheng, after the Spring Festival, we will integrate dozens of distribution teams in various provinces and cities, divide the country into five to eight regions, and expand the team a bit. In addition to distribution, we can also take care of promotion work. You can find songs from theaters. In short, he will let the theater management companies in the five regions cooperate."

Dozens of distribution teams are too scattered to be easily managed and transferred.

Like theater chains, there are more than 100 movie theaters across the country, and there are no five theater management companies. It is difficult to manage only one theater chain headquarters in Beijing.

What's more, there are not only directly-operated theaters in the theater chain, but also a considerable number of franchised movie theaters, which must be strictly supervised.

The whole country is divided into several large regions, and the jurisdiction is layered, which saves a lot of trouble.

However, we have to wait until the Spring Festival is over before making adjustments. Now is a critical time, and large-scale personnel transfers will easily affect work.

"By the way, are you ready to talk to Hua Yi? Are they willing to pay for the subsidy?" Tang An then asked.

Gao Hongsheng nodded and replied, "I talked to Wang Zhonglei. For the 2000 million yuan subsidy, the other party will pay the full amount, but the box office must be guaranteed to exceed one billion yuan, otherwise we will pay 50%."

2000 million, Wang Zhongjun also worked hard to break one billion.

Tang An shook his head, because "[-]" was too aggressive.

Relatively speaking, if "Zodiac" hit the market, it would not be as serious as "[-]".

After all, the former is labeled as Cheng Long, while Feng Xiaogang is the symbol of Huayi, and the only director in Huayi who has box office guarantee.

"How much is the box office of "Zodiac"?" Tang An turned to ask the secretary.

"It's still 10 million short of 1.16 billion." Zhou Li replied.

"What is the final expectation of the distribution department?" Tang An asked Zhou Chenghai again.

"Based on the current word-of-mouth, trend, daily attendance at each time period, and the film schedule of theaters, after statistical analysis and long screenings, the final landing point should be around 9.2 million." Cheng Hai said.

If 2000 million RMB is exchanged for 8000 million at the box office, Huayi still makes money.

"Let's analyze it, accept it if you can, and continue talking if you can't."

Tang An left this matter to them. Now that the movie has been released, the professionals and actuaries of the group can basically calculate the box office.

"However, you can't cheat, and you are not allowed to buy box office at any time."

In the end, Tang An gave a warning.

Ticket supplement and box office purchase are two concepts. The former is to give discounts to audiences, and movie tickets are actually sold to audiences.

But for the latter, the movie far directly sold the tickets to the film studio, which is a false schedule.

For example, "Ip Man 3" directly pays theaters in the form of cash rebates, handling fees, etc., which is problematic.

If state-owned theaters are involved, it is commercial bribery!

Later, the box office of many movies was inflated, and there were a lot of ticket supplements.

"Legend of the Demon Cat" received [-] million votes from Jingdong.

Fucking [-] million votes, Goudong is really a big dog.

Of course, Goudong also has benefits. PULS members exchange 50 Jingdou for a ticket, and many people have opened membership.

There is also a single purchase of 99 yuan, you can get a 40 yuan ticket voucher, and you can even upload a photo, as long as you have a high similarity with the characters in the film, you can receive a movie ticket voucher.

At first, I thought it was a scam, after all, there are so many people who look like celebrities.

But later, a clever friend directly uploaded a photo of the star in the film, and the result matched. .

God operates!
However, with 5 million ticket subsidies, only more than 5000 million box office was obtained. [-] million in the first week, [-] million in the second week, basically driven by ticket subsidies, and less than [-] million in the third week. The original shape.

Brother Chen Kai is still hitting the street, but the box office of more than 5 million yuan is better than "Taoist Down the Mountain", and there is a fig leaf.

[-] million subsidized votes is a sky-high price, and there is another film that received so many subsidized votes is "Lost in Hong Kong".

There are also ticket supplements like this kind of gambling mode. Later, when Dibao released "Little Times 4", it promised to guarantee the box office to reach 2.5 million in the first three days.

If it reaches 2.5 million, the ticket subsidy spent by Baobao will be counted as the publicity fee, which can be deducted from the box office proceeds later.

If it is not achieved, the ticket will be filled.

So Dibao made a box office of 4 million in 3.6 days and 30 million in 4.8 days.

Ticket compensation is inevitable. If the platform wants to grab the market, even if Tang An doesn't do it, others will.

The country is letting it go now, and it is also for the sake of the market. After two years, when the market is established and a policy is implemented, fare subsidies will become a thing of the past.

Although there are no cheap movie tickets, many viewers who did not go to the movie theater in the past have also entered the movie theater.

After realizing the difference between the big screen and the computer, even if I have to spend more than 20 or [-] yuan in the future, I will not be so reluctant.

It's not that the country doesn't care about many things, it's just that it's not the time,
After the meeting, they all went to work on their own, Xu Manyun asked, "Why did you think of forming a ground promotion team?"

Tang Andao, "Nuomi.com has made moves on the ticketing platform. Meituan and Guevara will definitely not be indifferent, and Meituan is preparing to spin off the film business independently. When they all enter the market, capital should also come in. Well, it’s better to be prepared early.”

"Doesn't Nuomi.com have a promotion team?"

Tang An shook his head, "It's only a part of taking care of the promotion of companies such as Nuomi.com and Didi. After the Spring Festival, we have to get in touch with local life portals and local newspapers in various provinces and cities step by step, not only at the provincial level, but also at the city level. Take it down."

It is impossible for several major portal websites to acquire and invest in some regional media.

后来的3Q大战，360和藤讯的负面新闻对比为20：1，平均20篇关于360的负面新闻才会有一篇藤讯的负面新闻，而且还都是不痛不痒的。

"This requires a lot of money, do you really want to give up UC?" Xu Manyun was a little uncertain.

"UC is indeed a big traffic portal, but that's the only way to go. Even if we borrow funds, we can't get it. The funds, investment banks behind UC, and even the management headed by Yu Yongfu will facilitate the acquisition of Ahli." Tang An said helplessly.

In addition to BAT, UC is one of the largest traffic portals in the second echelon, otherwise it would not be able to become the core of Ahli's entertainment business group.

But Ahli can give a valuation of 300 billion yuan, and take the lead to grab it.

In addition to UC, Jintoutiao and Weibo are also important traffic portals. Selling UC shares is enough to take a bite out of these two areas.

Ma Yun is already negotiating with Xinlang, and the capital injection was finally completed after 46 negotiations in the first six months.

Weibo is valued at US$30 billion, which is not as high as Ahli's acquisition price for UC.

After leaving the company, Tang An met Wang Changtian in a private club.

Zheng Zhiwei and Cheng Jiashang will not let them go so easily. Tang An wants to make them unable to gain a foothold in the mainland film industry!

Tang An asked Wang Changtian to come today to ask him to terminate the cooperation with Cheng Jiashang.

Wang Changtian on the opposite side was silent for a while after listening to Tang An's words.

Although "Four Famous Catchers" was not a success, it at least recovered the cost.

Now relying on the domestic box office alone to recover the cost is not bad. Although Southeast Asian filmmakers are not easy to fool, the martial arts films of this IP can sell for a little money.

With the addition of some miscellaneous things in the Mainland, it is not a problem to earn 1000 million together.

However, Tang An proposed a very generous condition, an 2% investment share in "Detective Chinatown 8", and the name of a joint issue.

Even with a box office of one billion, an 8% share can have a net profit of about 1500 million.

"No problem, I can replace Cheng Jiashang, but Deng Chao has to finish the remaining two films." Wang Changtian agreed without hesitation.

Tang An smiled and toasted with Wang Changtian, "Wang and Dong are happy to cooperate, as long as the schedule is suitable for Deng Chao, there will be no problem."

"Hong Kong囧" temporarily replaced Guangxian's Bao Baer with Wang Baoqiang, and the contract was signed. After all, Wang Changtian still owes an explanation.

The 8% share is only for the box office of the movie, the media under Guangxian will spare no effort to promote the movie.

Mutually beneficial choice.

One day passed, and early the next morning, the company also made an assessment on whether the ticket subsidy for "Zodiac" could reach a billion box office.

It is difficult, but there is hope. After all, it is Cheng Long's movie, or a kung fu comedy, and there is no shortage of audiences.

But now there is a relatively clear gun version on the Internet, which is probably close to the resolution of 480P, and many people have seen it.

The risk was too great, so Tang An asked Gao Hongsheng to refuse.

Huayi Brothers Group, Wang Zhonglei told Wang Zhongjun the reply from Nuomi Movie.

"They didn't agree?" Wang Zhongjun's face was a little ugly.

The good thing was ruined by Tang An, and now he has been rejected even if he pays for it himself.

Wang Zhonglei nodded, "They can't guarantee that the box office will exceed one billion, after all, the movie has been released for 26 days now.

However, if the tickets are supplemented, Nuomi Movies can offer 2% at a ratio of 8:20, and Nuomi.com will also promote the group buying of "Zodiac". "

Wang Zhongjun didn't care about getting angry, and quickly weighed it in his heart.

He thought for a while and said, "Is it possible for the major companies?"

In addition to buying box office, there is another way.

Contact some big companies to distribute these movie tickets to employees in the form of year-end benefits, and Huayi will subsidize the other party with a little money.

"More than 200 million tickets, it's not that easy. And the cost is not less than ticket replacement." Wang Zhonglei shook his head.

Then there's no way.

Wang Zhongjun said helplessly, "Agree with their plan, and take 2000 million votes to make up. At that time, it will be less than one billion, so we can only use other methods."

Other methods are definitely not glorious methods.

However, compared to buying a lot of box office, doing it slowly and bit by bit when the gap is not big, the risk is much smaller.

Wang Zhongjun can only do this. Compared with the benefits of breaking one billion, 2000 million votes are nothing.

What's more, some of the money in the ticket subsidy can be distributed to the hands.

After the cooperation was reached, Nuomi Movies quickly launched a large number of cheap movie tickets for "The Chinese Zodiac", and Nuomi.com also began to vigorously promote group buying.

I have to say that after the ticket price dropped, there were quite a few viewers who bought it.

Forty or fifty soon may be reluctant, after all, it is not a blockbuster with special effects, and I can finish watching it in two hours on the computer.

But at 9 yuan and 9, the audience felt that it was a bargain, and it was much more cost-effective.

More than 20 days after its release, the box office of "Zodiac" began to decline, and the box office was rising every day.

The promotion of Nuomi Movies is not small at all, and they also paid 500 million yuan.

Compared with the large number of users it can bring, 500 million is nothing.

The Spring Festival is approaching day by day, "Zodiac" is slowly heading towards 10 billion, and Huayi's stock price continues to rise every day.

At the same time, Guangxian Pictures announced in the circle that they will be interviewing directors for "Four Famous 2" and it was also announced before the Spring Festival, which caused an uproar.

The first part of "Four Famous Catchers" has already made a profit, but the director of the second part has changed, which is beyond everyone's expectation.

In a community in the capital, Cheng Jiashang, who was perfecting the script, just hung up the phone.

Snapped!
The mobile phone fell heavily to the ground. Poor Pingguo was not a big Nokia after all. He was dismantled and retired after serving for less than half a year.

"Too deceiving!!!"

In the empty house, an angry cry echoed!

(End of this chapter)