Taking Liu Yifei back to Northeast China for the Chinese New Year has sent the entire internet into

A veteran pop star who has been in the Chinese music scene for over a decade and built his empire on melancholic love songs has recently released a new single.

The company invested heavily in promotion.

The press releases were everywhere, and friends in the industry forwarded and endorsed them, giving them a lot of support.

The comments section of the new song is filled with a sense of tranquility.

The fans' comments were well-coordinated.

[A product from a top-tier manufacturer is guaranteed to be of the highest quality!]

My entire youth is contained in my brother's songs.

[Listening to this brought back so many memories; it's a total nostalgia trip!]

The passersby and listeners were all quite polite.

Some praise the sentimentality, some praise the stability, and some say that veteran singers have a deep foundation.

however.

Beneath this harmonious and joyful scene—

A large group of users with Fang Yu cartoon avatars stormed in.

[I listened to it, it was alright, but the overall mood seemed a bit too calm.]

[I suggest you listen to Yu Ge's "The Sound of Falling Snow" when you have time, to learn what textbook-level emotional progression looks like.]

[I'm not trying to be negative, I just feel this song lacks a bit of staying power.]

These comments reached the top of the trending comments at that moment.

The king's longtime fans' blood pressure soared to 180.

What the hell?!

A new singer who has only been in the industry for half a year and became popular through variety shows!

His fans actually went to the comment section of a veteran musician and started giving a long lecture?!

And they even "suggested that the older brother learn it"??

Are they not following any rules at all?!

But before the King's longtime fans could even organize their words to fight back and determine a winner, the argument was already dead.

The war has spread to the next location.

A currently popular young male celebrity has just released an electronic dance track.

The data enthusiasts worked tirelessly, day and night, for several days straight.

The new song finally managed to climb to number fifteen on the new song chart.

The fan club is preparing to release a triumphant battle report.

As a result, Fang Yu's fans came over again.

[A mere 15th place after three days on the charts? Is that all? Our Yu-ge alone occupied four spots in the top ten, are we proud yet?]

Young people should focus on making solid music and stop trying to take shortcuts by relying on fan support and chart rankings.

[Your brother's electronic music is pretty trendy, but his breath control sounds a bit weak. I suggest he practice his breath control first, and stop bothering the sound engineer so much; they get a lot of work fixing the sound too.]

The opposing team's fans were so angry they were practically fuming.

I worked hard for three days to climb the rankings!

How many all-nighters have I stayed up!

What did we do to deserve this?!

We acknowledge that your family is cunning.

Your Fang Yu is on fire, everyone in the Chinese entertainment industry knows that.

Your Fang Yu is winning so much, the leaderboard is right there.

Okay! We accept it!

Is it really necessary to run right up to someone's doorstep and attack them head-on?!

In a short time.

The entire Chinese entertainment fandom was thrown into chaos by Fang Yu's fans' uprisings.

From the comment section of the "King of Melodrama" to the super topic of the "Young and Popular Stars".

From song pages on music platforms to gossip posts on various forums.

Everywhere you look, you see Fang Yu's fans "giving their opinions".

Their tone became increasingly condescending.

The wording was increasingly offensive.

The core meaning can be summed up in one sentence—

"My brother Yu is the best in the world, and everyone here is just a little brother."

This behavior of constantly comparing and belittling others quickly caught the attention of Xingyao Entertainment's publicity department.

……

Nine o'clock in the evening.

Xingyao Entertainment, 16th floor.

Sister Wang had just finished an emergency meeting and pushed open the office door.

On the table lay an urgent printed public opinion monitoring report.

The few provocative comments shown above were enough to make her head explode.

This is definitely not a trivial matter!

What is Fang Yu's most precious possession right now?

She has a wide appeal to people of all ages!

It's that likable persona of being "authentic, down-to-earth, and unpretentious"!

This stuff is more expensive than endorsement fees!

More valuable than a trending topic!

More important than any ranking data!

But this kind of behavior of fans comparing and belittling Fang Yu is tantamount to ruining Fang Yu's reputation!

Once the label of "Fang Yu's fans have poor manners" is attached—

The goodwill you've painstakingly built up with the general public can crumble in minutes.

If we continue to let these fans attack people everywhere, something really serious will happen.

Sister Wang took a deep breath, grabbed her phone, and dialed Fang Yu's number directly.

It made two sounds.

I accepted it.

The voice on the other end was languid.

"Hey, Sister Wang, what's up?"

"I just finished showering and am about to go to sleep."

When Sister Wang heard his heartless tone, she became furious.

"Don't sleep yet!"

"Open Weibo right now and check it out!"

Fang Yu was taken aback.

"What happened? You're trending again?"

"A hundred times worse than trending on social media!"

Sister Wang recounted the whole story in a rapid-fire manner.

The more he spoke, the deeper his voice became.

"Several fan groups have now united and are criticizing you for condoning your fans' actions of putting others down, saying you've become arrogant just because you've become famous!"

"I've already had the entire public relations department work overtime, preparing a response plan overnight!"

"Fang Yu, you listen to me—"

"Until the company releases an official public statement, you absolutely, positively must not take any action online!"

"Don't send a single message."

Don't reply with a single word.

"Did you hear that?!"

As a seasoned agent, Sister Wang has a very clear mind.

In this kind of situation, official intervention is necessary.

Adopt a humble attitude and show full sincerity.

First, issue a well-written advocacy statement, calling on fans to be rational in their idol worship and to respect their colleagues in the industry.

They then privately contacted the teams of the affected artists.

Explain it if it needs to be explained.

An apology should be made if necessary.

Only by completing a full process can negative impacts be minimized.

This is the safest and least prone to errors in the industry.

"Okay, I got it."

Fang Yu responded on the other end.

Judging from his tone... it sounded like he didn't take it seriously at all.

Sister Wang's heart tightened, and she quickly added a sentence.

"I'm not kidding! This is very serious! You absolutely mustn't do anything rash!"

"Don't worry, Sister Wang, I know what I'm doing."

beep--

The phone hangs up.

Sister Wang put down her phone.

I stared at Fang Yu's WeChat profile picture on the screen for two seconds.

Something just doesn't feel right.

She's so obedient.

When has Fang Yu ever been so obedient?

She frowned, a vague sense of foreboding creeping into her heart.

But I can't quite put my finger on what's wrong.

Forget it.

Perhaps this time... he really knows what's important?

……

at the same time.

The night in Beijing.

A black minivan is driving smoothly along the East Fourth Ring Road elevated highway.

Liu Yifei had just finished a long day of intense filming and was leaning back in her airplane seat with her eyes closed, exhausted.

next to.

Sister Hong kept staring at her phone, and her face visibly grew increasingly pale.

Several seconds passed.

She finally couldn't hold back.

"Yifei".

Liu Yifei opened her eyes and rubbed her temples.

"Um?"

Sister Hong turned her phone screen around.

"Have you seen what's going on online?"

Liu Yifei quickly scanned it.

She sighed softly.

"Hmm... I saw a few while I was resting just now."

You need to remind Fang Yu quickly.

Sister Hong's tone was much sterner than usual.

"You two are in the same boat now."

"If his house collapses, you'll get covered in dust too!"

"Idols are held accountable for their fans' actions; haven't there been enough heartbreaking lessons in this industry?"

Liu Yifei watched the neon lights rushing past the car window.

He didn't respond immediately.

She's been working in this industry for so many years.

They understand better than anyone how terrible the consequences of fans inciting conflict and attacking each other can be.

At best, it will ruin the goodwill you've built up over many years.

In severe cases, they may be directly labeled as having "bad deeds and negative energy" and rejected by the mainstream market.

Fang Yu has worked his way up to where he is today through sheer hard work and ability.

We absolutely cannot let this kind of fan-circle mess ruin our reputation.

She immediately sat up straight, took out her phone, and sent a WeChat message to Fang Yu.

[Fang Yu! I've seen the online drama. Stay calm! Don't act impulsively, and don't speak up yourself! Leave everything to Sister Wang. This kind of PR crisis requires a professional team. You absolutely cannot step in to defend someone, and don't confront them head-on, understand?]

Her thoughts were exactly the same as Sister Wang's.

Play dead, give it the cold shoulder, and wait for the official statement.

Don't add unnecessary drama to your story.

The message was sent, less than ten seconds ago.

Fang Yu replied.

And I replied to three messages.

【what? 】

But I've already sent it.

Should I... withdraw my request now?