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The next day, local news channels and three mainstream newspapers in Hehai City reported on the launch ceremony. The news photos showed Shen Ping shaking hands with Lin Feng in front of a crystal ball, and the headline read, "Shen Ping, Secretary of the Provincial Political and Legal Affairs Commission, investigates the development of Hehai's new energy industry and attends the launch ceremony of Shuke New Energy Vehicle City."

After the news aired, the phone at the front desk of Shuke Company kept ringing. There were inquiries about cooperation, questions about the conditions for setting up a store, people wanting to schedule a viewing, and investment promotion personnel from government departments in surrounding cities asking if they could open a branch in their area.

Construction at the new energy vehicle sales center is progressing as planned.

The interior decoration of the exhibition hall has entered the final stage, including floor polishing, lighting adjustment, booth partition installation, and reinforcement of the second-floor platform handrails.

The epoxy resin floor of the parking garage has been laid, the parking space lines have been neatly painted with hot melt paint, the surveillance cameras and license plate recognition system have been installed, and the LED parking space guidance screen has been successfully powered on and tested.

The underground parking lot has been dredged and the ground repaired. The walls have been freshly painted, all the ventilation ducts have been replaced, and the newly installed LED lights illuminate the entire underground space.

The lower-end brand area of ​​the outer plaza has twelve steel-structured showrooms with double-layered tempered glass curtain walls and white aluminum alloy frames. Each showroom is between 200 and 400 square meters in size. The exterior is uniform, but the interior layout can be freely adjusted according to the brand's needs.

Lin Feng had the marketing department draft an opening promotion plan with unprecedented力度 in the local market of Hehai—for the first seven days after the opening, anyone who purchases any type of new energy vehicle will receive free annual commercial insurance, plus a three-day pass to the Qingyuan Karst Cave Scenic Area, and each person can also participate in a lucky draw with the grand prize being a ten-day tour of seven European countries, with 1,000 slots available.

The marketing department calculated the costs: the insurance subsidy was an average of four to six thousand yuan per vehicle; the karst cave scenic area package ticket was a company-owned resource with a marginal cost of almost zero; and the European tour slots totaled only a few hundred thousand yuan, which was negligible compared to the expected sales in the first seven days of operation.

But consumers don't do the math that way. They can save thousands just on insurance alone, and it applies to all categories and car models. That alone is exciting enough.

After the plan was approved, the marketing department went into full swing.

The local channel of Hehai City TV broadcasts three rounds of 15-second clips of GG during prime time every day. The GG footage is made with 3D animation. A new energy vehicle with an unclear brand drives out of the showroom, through the city and through the mountains, and finally stops at the entrance of Qingyuan Cave. The image freezes and displays the words "Buy a new energy vehicle, get free access to the cave, and a chance to win a 7-day trip to Europe".

Local streaming on short video platforms is also underway. Xu Momo's account posted two promotional videos, both of which garnered over 300,000 views.

As the renovations neared completion, major brands began setting up their booths. BYD's three display vehicles were among the first to arrive, transported directly from the factory on flatbed trucks. Lu Jianguo personally accompanied the trucks, directing workers to push the vehicles onto the display stand and connect the charging stations and lights.

NIO's vehicles arrived on the second day, including the ES6 and ET7. The booth adopted a minimalist, tech-inspired style, with the walls painted in NIO's signature space gray. Xpeng, Li Auto, GAC Aion, and Geely Jike's vehicles followed, making the exhibition hall more lively each day. With each new brand joining, a unique decorating style and lighting scheme emerged, making the entire exhibition hall resemble a jigsaw puzzle being pieced together.

The opening date is set for October 1st, National Day.

The night before, Lin Feng drove alone to the eastern suburbs. When he arrived, there was no exhibition hall, so he parked his car across the street, rolled down the window, and looked at the brightly lit buildings.

The exhibition hall was brightly lit, and through the brand-new glass curtain wall, you could see the new cars on each brand's booth reflecting the lights, like a fleet of ships ready to set sail.

The LED screen was displaying a countdown animation for the grand opening, with the red numbers changing rapidly. The silver-gray exterior of the parking garage gleamed under the floodlights, and the sign on the roof that read "Shuke New Energy Vehicle City" was particularly eye-catching in the night, the dark blue outline of the lettering gleaming coldly under the lights.

Twelve steel-structured exhibition halls are neatly arranged in the outer plaza, with brand logos and posters affixed to the glass doors of each hall.

After watching for a while, I rolled up the car window and drove back to the company.

Lin Feng arrived at the scene at six o'clock on the morning of October 1st.

Vice President Zhang led the administration team to conduct a final check in the square: whether the red carpet was laid flat, whether the pens on the registration table had ink, and whether the ceremonial ladies' sashes were worn crookedly.

The lion dance team arrived at 6:30. Two lions squatted on the side of the square, with the lion heads placed next to them. Several team members squatted on the ground eating steamed buns and drinking soy milk.

At 7:00 a.m. sharp, ten cranes drove into the designated location outside the square. The booms roared as they were raised. Each crane had a string of ten-meter-long firecrackers hanging from its boom, extending from the top of the boom to a height of three or four meters above the ground. The red firecracker paper swayed gently in the morning breeze.

At 8:18, the business opened on time.

Firecrackers on the crane were lit simultaneously. The sound of ten strings of firecrackers exploding overhead made people feel suffocated. Red firecracker paper flew everywhere and covered the ground in a thick layer.

The lion dance troupe rushed into the square amidst the sound of gongs and drums. The two lions weaved through the crowd, occasionally stopping to perform a few difficult leaps, drawing cheers from the crowd.

On Huancheng East Road outside the square, a long line of vehicles had already formed.

Many people came after watching GG and the live stream in advance. Some came from Hohai University, while others drove from surrounding counties and cities.

Staff at the parking lot entrance used walkie-talkies to direct the flow of vehicles. The surface parking lot was full in less than half an hour, and the underground parking lot was also quickly filled up. The number of remaining parking spaces on the LED parking guidance screen of the opposite parking garage kept dropping. Just after 10 o'clock, there were less than 100 parking spaces left on the top floor.

At the exit of that station on the extension of Metro Line 2, crowds thronged the platform, filling the entire escalator passage. Metro staff temporarily deployed two more people to maintain order at the exit.

Inside the exhibition hall, the booths of various brands on the first floor were packed with people. The BYD booth was surrounded by a huge crowd, and sales consultants in matching dark gray suits weaved through the throng, quickly handing out stacks of product brochures.

At the NIO booth, a line formed in front of the space gray wall, with people waiting to try out the driver's seat of the ES7. One person sat in and touched the steering wheel for almost two minutes before finally letting go. The Li Auto display vehicle was a dark blue L9, with the rear seats folding down to form a flat bed. A young mother with a child sat in it to experience it and immediately placed a deposit with a salesperson.

The twelve steel structure showrooms in the lower-priced area outside were also very popular.

Several models from domestic brands priced between 100,000 and 150,000 yuan sold the best. In one brand's showroom, all three display cars were occupied by customers at the same time. The sales consultant squatted next to the car door, looking up to discuss the price with the customers, while two other groups of people were queuing up to try them out.

The hundreds of signing rooms on the second floor were almost all full.

Each signing room has a signing table, four chairs, and a POS machine. Contract templates and a calculator are placed on the signing table. Staff members dressed in flight attendant uniforms move back and forth in the second-floor corridor, carrying trays with tea, coffee, and folders for signing.